Branding is far more than a logo. Branding is your story, your credibility and your connection with your potential audience.
Whether it’s creating a great first impression, how you stand out from competitors or ensuring the same brand experience for returning customers.
Branding gives you the tools to ensure a recognisable consistent message across all platforms that will bring you recurring business, if executed properly.
Your brand is what your customers describe you as, not a description of who you think you are.
What is branding? It’s easy to think your brand is what you describe yourself as to your potential clients and customers. But really your brand is the interpretation your customers take away from all of your marketing efforts. So is the reputation that’s out there still what you want it to be?
Companies naturally grow and change with time, and sometimes the reputation and image you began with, might not necessarily fit the bill now.
A brand is what your customers feel about your business, what they will say about you to others and how they will recognise your brand ID as the place to go when they next wish to purchase services or products.
Think about how you respond and recognise good brands! What your first impressions are. Does your brand represent your business effectively to your target audience? Brands work for businesses and their customers; logos are typically just graphics you personally like.
How can The Marketing People help?
We have worked with a number of companies across the Staffordshire area on their branding. You can take a look at a portion of these in our work and our blogs. Our input has ensured their brands now separate and propel them in front of the competition.
We have a proven in-depth branding process, which looks at :
- Who you are and what you do.
- Who you do it for and what you want to achieve.
- Your company ethos and your point of difference.
- Your competitors.
- Any issues or frustrations you are facing with your brand or marketing.
Detailed analysis is needed to have an extensive understanding of your business. This means we can, (if required) provide a company name and brand identity that not only positions your business correctly, but also appeals to your target audience, helping you to reach your business goals.
With our graphic design services as a branding agency, we can ensure your new or updated brand ID is well represented, whether this is across your business cards and stationary, or website and social media.
We’re conveniently located in the West Midlands, so why not pop in and see us?
To give your business the edge on your competitors, or to show your target audience you are right for them, all you need to do is leave your details in our contact form or give us a call.