Branding

We create strong brands that make your business stand out from your competitors.

An effective brand creates loyal customers. It will identity the products & services you offer, and help you engage & emotionally connect with your target audiences.

Brand

Your brand is what your customers describe you as,
not a description of who you think you are.

We can help you define and successfully execute your brand strategy, to achieve your business objectives. Looking at where you are now, and where you want to be, we help you fill that gap.

Our proven in-depth brand process looks at:

  • Who you are and what you do
  • Who you do it for and what you want to achieve
  • Your company ethos and your point of difference
  • Your competitors
  • Any issues or frustrations you are facing with your brand or marketing

From this detailed analysis, we help you clearly communicate your value proposition to your target market, whether that’s by creating a brand, or developing it as your business evolves.

Companies naturally grow and change with time, so brands can become outdated. Is the image that’s out there still what you want it to be? If not, we can rebrand your business to develop a new identity that resonates with your customers, employees, investors and stakeholders.

Business & Product Naming Convention

We develop suitable names for businesses, and their products or services.

Our naming convention process ensures your name is intelligent, SEO-friendly, memorable and relevant to your clients, with little to no competition.

The names we create are representative of your services and sector, without being too industry-specific, allowing your business to grow parallel to your current specialisms.

Positioning Statement

We create valuable positioning statements that give you an advantage over your competitors and increase sales by appealing to your target customers’ needs.

Your positioning statement is a high-level positioner that drives your value proposition, your marketing strategy, your internal & external communications, and all your strategic business decisions, so it is vital you get it right.

When crafting positioning statements, we consider:

  • Your operating sector
  • Your target audience(s) & their considerations
  • Your competitors
  • Points of parity & difference with your competitors

This ensures that the positioner gives your company or product an identity, helps you focus on who you are and what you do, and defines your benefits to your customers.

Another key element of branding that many businesses neglect is a strapline.

We create suitable, reflective straplines that align with your brand, your values, your services and your target audience.

Brand ID Creation

We develop Brand ID logos that are as unique as you are.

Your logo visually identifies your business or product in its simplest form. First impressions count, so we make sure it’s a positive one.

Utilising the research outputs and your value proposition, we formulate a fit-for-purpose Brand ID that portrays your business effectively, appeals to your target audience, and sits well in your sector.

Our Brand ID process includes:

  • Font selection
  • Reworking of font & spacing
  • Creating the styles
  • Symbol relevance & considerations
  • Producing the colour ways
  • Incorporating the strapline

For branding that delivers loyal customers,
contact The Marketing People today on 01543 495752.
We would love to help.