We have supported BSC Die Casting & Finishing with an important rebrand to help them understand who they are, the needs of their customers, and the unique benefits BSC offer. BSC are experts in producing high-quality zinc and aluminium high-pressure castings, plastic injection moulding, and finishing. Since BSC’s change in ownership six years ago, the business has made continued investment, development, and growth in their industry which was not being reflected in their old branding nor website. We worked with BSC to rebrand them, provide a strapline and strong positioning in the market, designed and built an informative and user-friendly website, created videos, and retouched in-page and header images. Please read on for full details of our latest project.
Rebranding to reflect the positive business changes
The rebranding process was a reflection of the many positive changes that have happened over recent years, aligning with BSC’s ownership & leadership team’s goals and objectives for the business. By considering their company values and objectives we could create a suitable brand ID and strapline for BSC to reflect their newly improved position in the die casting and finishing industry.
Easy-to-use & modern web design
Building an informative and easy-to-navigate website was important for BSC, enabling them to provide existing and potential clients with detailed information about the core and added-value services they offer, plus important information about the quality standards adhered to across the business. We built a fully responsive website to clearly showcase the full capabilities BSC has to offer both existing and new clients.
Within the web development project, we wrote compelling and engaging copy for page content and call-to-actions. Detail and technical accuracy are of the utmost importance on BSC’s website, so we worked in collaboration with our client to ensure the correctness of the information. We also created the video headers, designed detailed high-pressure die casting and injection moulding process diagrams, and retouched and re-coloured images in line with the brand styles to be implemented across the website.
Take a look at our BSC’s new website here: https://www.bscdiecasting.co.uk/
Brand application across digital & tactile touchpoints
We have additionally supported BSC with the rollout of their new branding across a variety of digital and tactile touchpoints including designing the artwork for and producing stationery and personal business cards, plus creating graphics for, and updating information across their social media profiles.