During Covid-19 we have seen a massive 70% increase in internet traffic. This means that SEO is now more important than ever before. In this blog post, discover our 5 top tips to help you continually improve your SEO strategy, during and after COVID-19.
During lockdown, businesses had to shift their sales from their stores and offices to online. SEO played a massive part in enabling businesses to be discovered online, and if it was done correctly, it presented a massive opportunity for businesses to convert new customers.
We are now approaching light at the end of the tunnel. Shops have reopened and we are no longer relying so heavily on the internet to gain customers. However, this does not mean that SEO should now be ignored. Now is not the time to take your foot off the gas.
This blog discusses our five top tips to help you to continue to improve your SEO strategy during and after COVID-19.
1. Fresh and relevant content
Just because we are coming out of lockdown, it doesn’t mean you should stop creating content. Google loves fresh content. And before you start panicking and trying to type up a million and one new blogs – fresh content just means up-to-date content.
So essentially, re-visit some of your old blogs and repurpose them. Update the statistics, add more photos, maybe even add a couple more paragraphs; do whatever you need to do in order to update that piece of content.
This is not to say that you can’t type up new blogs if you wanted to. If you have the time, type up a backlog of blogs ready to be released over the next couple of weeks/months. Websites such as ExplodingTopics.com and Google Trends show you what topics are currently trending so you can find out what people are searching for and answer the questions they are asking.
2. Use your data to your advantage
If your website has had an increase in visitors over the lockdown period you are at a major advantage, even if this didn’t actually lead to any extra conversions.
You can use the data gained through customers visiting your website to assess how well your website is working. Has a certain page led to more conversions than others? Are customers adding items to their basket and not purchasing? Are hundreds of potential customers viewing your website but not one of them have made a purchase?
All of this data is invaluable. It will allow you to make necessary changes to ensure that your website works effectively. Work with your data and use it to your advantage, and don’t be afraid to make changes to continuously improve your website.
3. Keep on top of the basics
It should go without saying; you need to keep on top of your SEO. SEO rarely gives you instant results (in some cases it could take up to six months to start seeing any results) so if you decide to suddenly stop your SEO campaign, you are setting yourself up to fail later in the year.
There are a few items that you should be checking regularly, such as your keywords. You should also check your page speed to see if your site is running quickly enough. Google offers a free tool to check this which can be found here.
Running a site audit can also be very beneficial. It will provide you with a full report on all of the technical aspects of your website, allowing you to see what areas of your website need improving. Click here for a free site audit from The Marketing People.
4. Update your listings
As we entered lockdown during COVID-19, you may have had to list your business as ‘temporarily closed’ or add limited hours to your Google My Business page. As we are slowly returning back to normality and businesses are opening back up, make sure you have updated your Google My Business page so all of the information is correct and up-to-date. The last thing you want is to open back up to no customers as Google is telling everyone that you are still shut.
To find out how to update your business hours on Google My Business, watch our short video which walks you through the simple process here.
Also, don’t forget to update every directory that you are listed on – not just Google My Business. All of the information online about your business needs to be consistent.
5. Get your website converting
If you follow the previous four tips your website should be updated and healthy, so all that’s left to do is make sure that your website is actually converting.
There are a few ways to increase your conversion rates. You can create more opportunities for visitors to sign up to newsletters/downloadable content through sidebars or popups. You could even run a special offer or promote certain freebies throughout your website.
If you need any help with your SEO or getting your website to convert potential customers then please get in touch with us today on 01543 495 752.