Our Managing Director David Mitchell, Vice President of Cannock Chase Chamber of Commerce, advises businesses to ‘measure twice and cut once’ when it comes to promoting and marketing their products/services.
Throughout the Covid-19 pandemic, every man, woman and dog is trying to get their message across to potential customers, to maintain current clients and win new business.
So, it is important you don’t just make a noise and knee jerk – make sure what you are saying and who you are targeting will give you maximum return.
Before going to market, stop and think about your business- your sector, your service offering, your target audience, and your competitors. Now look at where you are now and where you want to be. This crucial pre-marketing stage will ensure you capitalise on your ongoing marketing activities.
Want to find out how you can stop wasting time, money & effort on marketing that doesn’t work? Check out our blog post here.
Now is a great time to update your website, but don’t make change for change’s sake: ensure all updates attract, engage, convince and convert customers.
Our region has many fantastic companies that offer great products and services. Mitchell has a passion for local and regional businesses to succeed and grow, for both themselves and for our region’s economic development.
He says, “The landscape has changed, so it’s time for businesses to re-think what they have done before. Now is the key time to work ON your business, so consider what changes you need to make internally, to your website, and look at your overall marketing and promotion to make sure it fits with how you will move forward after this.”
Cut through the noise and make your communications work harder for you. Think twice, act once.
Want to come out of Covid-19 bigger and better than before? Book your business consultation now to create the marketing strategy that will help you achieve your objectives. Call us on 01543 495752.
The Charlie Ramsey Research Fund is raising awareness of Complex Congenital Heart Defects, Organ Donation, and AEDs (automated external defibrillators), along with continually supporting the purchase of Defibrillators in local schools and community initiatives.
They have been chosen as one of the charities for ASDA’s Green Token Scheme, which allows shoppers to vote for one of three different charities after completing their shopping. Over 8 weeks, from early October, The Charlie Ramsey Research Fund received the most votes in the Queslett store and were rewarded with £500. This kind donation will play a vital part in supporting the purchase of Defibrillators for local schools and community initiatives.
The Marketing People have had the pleasure of working with and supporting the charity with the design and production of three promotional roller banners, which will help them raise awareness of Complex Congenital Heart Defects and Organ Donation at any future events. We helped them from concept, to messaging, through to creating relevant copy and an effective design. Once the charity signed off the roller banners, we produced them and delivered them in time for their next event.
We look forward to further supporting The Charlie Ramsey Research Fund as a charity close to our hearts. We hope that you will consider doing the same.
Please visit our Just Giving page here, where you can help support the charity. No matter how small, your donation will make a difference to those born with half a heart. Thank you for your generosity.
How much time, effort and money are you wasting on marketing that doesn’t work? Watch our short video now to increase your return on investment (ROI) on all marketing campaigns.
The Marketing People’s Managing Director David Mitchell FCIM discusses the common mistakes many business owners make when marketing their products or services. Before going to market, stop and think about your business- your competitors, your sector, where you are now and where you want to be. This pre-marketing stage will ensure you clarify who you are, what you do, your target audience and their requirements, so you can capitalise on your ongoing marketing activities and increase your return on investment.
Stop wasting time and money. Watch our short video here:
Video: How Pre Marketing Can Help Your Business
Stop wasting money on Marketing that doesn’t work!
For your convenience, please find below a step-by-step guide to pre-marketing and how it can help your business:
Marketing isn’t getting Mary in reception to send some letters out, or do a few emails, or make a few phone calls. That’s not marketing. That’s just pushing some messages at somebody, trying to get some sales, and people are wise to that.
So, what is marketing?
According to the Chartered Institute of Marketing, it is, “The management process responsible for identifying, anticipating and satisfying customer requirements profitability.”
Our version here at The Marketing People is, “Getting people to do what you want, and make them think it was their idea. To attract, engage, convince, and convert.”
So, over the years we’ve worked out a strategy to help people identify the best way to use their marketing, and develop their marketing.
Most people come to us and say, “I want some marketing doing. I need a brochure; I need a new website because mine isn’t working; I need some Google Ads; I need some Facebook Ads, or I need some search engine optimisation (SEO).” This is because they’re desperate to start getting more out of their marketing, and they’ve realised they’re losing their place in the market. Their competitors are gaining their business.
There’s a key step before all that.
This explains to you how you can get more out of your marketing investment and it not be a cost. It’s the pre-marketing step, which most people forget; not just small business owners that come in and see us, some big business owners, some corporate business owners, all those people who are middle management.
Most of the time we’re talking to the MDs and the CEOs so we can have a real down to earth conversation about what it is that the business requires, and we work against those objectives.
So, you want to do that- sit down and think about what your business is and where it sits. What are the key things, and your points of difference to your competitors?
Have a look at the pre-marketing step and this will really help you get more out of your marketing budget, and the resources you have.
Stop. Do not keep putting the cart before the horse. Most people do it, you’re not on your own.
Our pre-marketing materials can be downloaded from our website here.
But, here’s the short version.
Pre-marketing is all the green stuff that nobody’s doing. They’re all on the blue bit. They come in, “I want some direct marketing, I want an email campaign, I want my exhibition and events sorted. And, I need some pull-ups, pop-ups or whatever it is.” Well, what’s going to go on it? And what should be on there? Why should it be on there?
Who you are and what you offer. Your competitors. Your target audience- what do they want? Do you know what they want? Well you can find out; we can work it through. What is your name and your brand, and positioning? Is that correct in the sector that you’re in? So what do you need to say, and how do you need to say it to get those people to convert to be customers? To attract them in the first place, then engage, convince, and convert.
If you get all that right, when you do go to market for the SEO, for the AdWords, or the other bits that you think you should be doing, that’ll be on target. That’ll be in line with what it is that your potential customers want. You won’t waste your money. You’ll actually be utilising that budget effectively. So again, stop, go back and look at yourself from a competitor’s point of view as well. They’re looking at you. You should be looking at them.
So where are you now? Good question. Where is the business? Where are you not capitalising opportunities? Are there available elements within your marketing strategy to get more of the right type of client? What’s your steady type of client? The profitable ones? Where’s your cash cows? Which are the ones we need more of? How can we target them? What do they need from you?
And then, of course, where do you want to be? What are the objectives? What are your business needs? What are your targets? Let’s find out because then we can do something that makes it work. So, sit down and think about it and make a marketing plan. Have the right type of clients, but map that out, and then make a strategy to fit that so you achieve those objectives, not just waste money on stuff that you think might be a good idea or the next technology that’s coming out.
Okay, let’s fill that gap in the near future. We say near future because things change. People’s habits are changing the way they work, the way they buy. If it’s business-to-business, business-to-consumer, there is a certain model that you can use for both, but habits are changing, so be aware of that. Be adaptive and keep going back to this pre-marketing step.
It’s new tech, same principle. When it comes down to it, it’s pretty basic. I’m not going to give you loads of acronyms and techie things that are going to go, “You need this, you need that.” You don’t. What you need is the right mission statement. The right element to go through it. We know that we have strangers, to promoters, and there’s a cycle that people go through.
Every business goes through these stages. Basically, it’s quite simple: our objective working in a business is, we want to get strangers, to customers, to promoters. It doesn’t finish with the customer by the way; make sure after all the effort you’ve put in, in getting them, converting them, and getting them as a customer, that you then get them to promote you as well.
It’s nothing new. I’ve called it pre-marketing, because a lot of people miss that step, and it is before you start what most people consider the marketing elements. It’s nothing new, it’s the same old stuff. It’s just applied through different technologies and different ways of communicating, but it is a crucial step.
Sit down now and think about every time you’ve gone to your web designer and told him exactly what you want- you’ve told him how you want it to look and what kind of feel you want. Well, when people come to us and say that, I turn to them and say, “Well, the reason it isn’t working is your fault then.” Which isn’t meant to upset anybody, but it’s true. You’ve told someone what you wanted, and all they did was do what you said so you were happy, but is it what your customers need to enable you to develop your business?
Sales and marketing. Whatever channel- traditional, spoken, face-to-face, exhibition, whatever channel it’s on, it’s all the same stuff. It’s got a purpose to attract, engage, convince, and convert, and if it’s not doing that, then don’t waste your money.
Actually, strategically, if I was going to the doctors, because I’m not feeling very well, you’d go to the doctor, he’d tell you what’s wrong with you., and if he couldn’t fix it, you’d be off to the hospital, to professionals. Same with your accountant. Same with your solicitor. You’d be asking professionals, look, there’s an issue here, I need it fixing.
Marketing is a profession, not a hobby. It’s not something you can do in your spare time.
So, pre-marketing, think about it. It’s a crucial step. It’s going to help you. Whether you get in touch with us or not doesn’t matter, as long as you use this video to do something. The people who have been to our seminars have come away going, “Blooming hell, I didn’t realise how much I wasn’t doing in the first step, which could save me a fortune in cost.” It shouldn’t be a cost mark, it’s a good investment, if done properly. A bit like buying a property, you’ll target the right one, you’ll do your research, you’ll figure out it’s right. Do the same with your marketing.
Beat your competition. Get that horse in front of the cart.
Don’t tell any lies. Be polite, be honest, and in line with what the audience requirements are, not what you want.
Now, would you like marketing that’s going to actually earn you business?
If you’ve got some insights, or things that you think could help, then great, please comment below. If you’d like more information, then get in touch.
For marketing that focuses on a return on investment (ROI), call us today on 01543 495752 for a friendly chat to see how we might be able to help you.
Article first published 5th July 2019. Article updated 10th July 2019.
Burntwood Rugby Club’s Summer Ball 2019 is finally upon us. Tomorrow, 6th July at 7pm, Burntwood Rugby Club opens its doors for Staffordshire’s premier black-tie event.
We will be there
The Marketing People have proudly reserved a table at Burntwood Rugby Club’s Summer Ball 2019 and we can’t wait to celebrate with all of you.
We look forward to catching up with friends and clients, and we also love meeting new people, so please come and say hello.
Those of you lucky enough to get hold of a ticket to the Summer Ball 2019 are set for a fabulous evening.
Dress to impress in black tie for the gentlemen and ball gowns for the ladies
Whet your appetite for the evening with a complimentary glass of fizz on arrival
Three course dinner
Indulge in a delicious three course dinner courtesy of Perry’s Fine Foods
Place your drinks order with dedicated waiting staff throughout the evening
Fully stocked bar
Choose from an extensive list of white wines, red wines and rosé wines, plus a large selection of gins, beers, lagers, ciders, spirits and soft drinks
Dance the night away with live music from Suzi and the Backbeats and DJ Rainbow Sounds
Buy a raffle ticket and be in with a chance to win some fantastic prizes
How it’s looking – Events at Burntwood Rugby Club
The Marketing People have worked with Burntwood Rugby Club from conception, creating the Events at Burntwood Rugby Club brand to align with the improvements made at the Club.
The Marketing People then applied the professional Events at Burntwood Rugby Club brand across all marketing collateral, from stationery such as business cards, letterheads and compliment slips, to promotional materials like banners, flyers, menus, and the new Events website.
How it’s looking – Summer Ball 2019
Naturally, The Marketing People have been responsible for marketing the Summer Ball 2019.
Firstly, we worked on the strategy of how to promote the event, identifying the key messages to be used and writing relevant, targeted copy.
The Marketing People have managed the entire process of all printed material, from initial consultations, through to design, production and delivery.
We are responsible for the promotional marketing items, including posters and the eye-catching roadside banner, positioned on The Sportsway outside Burntwood Rugby Club.
Following this, The Marketing People designed and printed the Summer Ball tickets to align with the agreed artwork style.
We also worked on the Summer Ball 2019 welcome board, table plan, table numbers, menus and wine lists and even the fridge header vinyl graphics as a final nod to the professional presentation of the Events team, Burntwood Rugby Club and the Summer Ball itself. Despite several changes to the table plan, due to unexpected circumstances of the guests, we managed to get it completed in budget and on time.
The Marketing People published all online marketing campaigns for the Summer Ball, including blog posts and social media management, to raise awareness of the event, to showcase what to expect from the evening, and to promote ticket sales.
Unlike many other marketing agencies, we have been involved in the strategy and organisation of the Summer Ball 2019 from start to finish, even down to mapping out where toilet signs need to be displayed to ensure the event runs smoothly.
Thanks must go to Burntwood Rugby Club for continually entrusting The Marketing People to successfully promote their Club and their busy schedule of events.
Let’s have a ball
The hard work is now over and it’s time to reap the rewards of everyone’s efforts.
We hope you all have a brilliant evening at Burntwood Rugby Club’s Summer Ball 2019.
The Marketing People will be on Table Five, then we will be making the most of the live entertainment on the dance floor.
See you there.
9th July 2019
On Saturday 6th July Burntwood Rugby Club’s Summer Ball 2019 exceeded all expectations, as the event was executed perfectly all evening, and a great time was had by all. Here at The Marketing People, we had a fantastic evening and we are proud to have been involved in the whole organisation and promotion of the premier black-tie Summer Ball.
The Marketing People had a ball
It was lovely to spend time with friends and our clients. The Marketing People feel so lucky to be able to help so many businesses to reach their goals, and to form long-standing friendships along the way. Our team also enjoyed spending some quality time together outside of work. Thank you to everyone for making our evening so much fun.
Our hard work was worth it
The Marketing People received many congratulations throughout the evening for the successful marketing of the Summer Ball 2019, from the strategy to ensure the evening ran like a military operation, through to the beautiful printed collateral.
Our meetings with the team at Burntwood Rugby Club to discuss the organisation of the Summer Ball 2019 were invaluable, as every aspect of the evening was seamless, from the orderliness of members of staff, to the faultless table service.
The branded workwear, till digital display, notepads and fridge headers were received extremely well by the guests and staff, and cemented the Summer Ball as Burntwood’s premier black-tie event.
The welcome board, table plan, table numbers, menus and wine lists were a beautiful little touch to highlight the professional development of Events at Burntwood Rugby Club.
Need help promoting your event? Call our friendly team on 01543 495752 to ensure you are the talk of the town, for all the right reasons.
Let’s Do Business Expo 2019, organised by Staffordshire Chambers of Commerce and Greater Birmingham Chambers of Commerce, took place yesterday at Uttoxeter Racecourse and it was networking at its best. Leading the way for Staffordshire businesses, The Marketing People proudly exhibited at stand B60 and what a fantastic day it was for all.
A huge thank you to the Chambers of Commerce for organising such a brilliant event. The expo ran seamlessly, with lots of support on hand and a whole host of useful keynote speakers and business growth seminars throughout the day.
Thanks must also go to everyone in attendance, both delegates and exhibitors. It was a brilliant turnout and the hugely popular event secured its place as the annual centrepiece of the local business scene for another year.
The Marketing People started off the flagship event the right way, speaking with over 50 organisations in under an hour.
Making so many new contacts in such a short space of time really got our juices flowing and we were raring to go once we got to our stand.
The expo hosted over one hundred exhibitors, creating a platform for us all to promote our businesses in a thriving and inspirational environment. It was great for The Marketing People to network with fellow exhibitors in the local business community.
We had some really positive conversations with other exhibitors around their company’s marketing, and came away with lots of qualified leads and potential partnership working.
As always, the exhibition attracted hundreds of delegates from a broad range of business sectors. The Marketing People made lots of new connections on the day and took the opportunity to do business with motivated, liked-minded individuals.
The Chambers of Commerce promised a day of ‘connections, inspiration and enterprise’ at the Let’s Do Business Expo, and that it certainly was.
The County wide exhibition is just one of many excellent networking opportunities for you and your business, so why come along to future events?
We hope that everyone benefited from the expo- delegates and exhibitors alike- and we look forward to building relationships with the connections that we made yesterday.
If you would like to exhibit at future Chambers of Commerce events and need any help with your pull up banners, on-screen presentations or stationery for your stand we can help you. Ensure your website is SEO optimised and bringing real benefits to your business ahead of the event, to reap the rewards of your exhibition. Contact us now on 01543 495752 to see how we could work together.
D & A Education wanted to take advantage of our full expertise. They asked The Marketing People to design and produce two roller banners for them, so they could showcase their business in a professional manner at exhibitions and at their training events.
As a full in-house marketing agency, we can manage the whole strategy, design, print and fulfilment process of any of our projects, taking the hassle out of marketing for all our clients.
The benefits of roller banners
Do you have a roller banner for your business? If you haven’t, why not?
Pop-up banners are effective in promoting your brand, whatever the occasion. They are large enough to be noticeable from quite a distance and a high resolution, quality design attracts attention. Their size enables you to deliver most, if not all, your key messages in one place, providing enough information that customers need to make a decision about your product or service. Assembly is quick and simple, plus it doesn’t require much storage space, making it easy to transport to any event.
How to create an effective roller banner
Now you realise the benefits of having a roller banner or two and have decided to invest, you need to ensure that the copy and design of the banner work hand-in-hand to bring benefit to your business.
Plenty of companies can offer you cheap graphic design, but pretty pictures alone won’t generate leads and sales. You want a return on your investment, so you need to consider your brand position before anything else and decide what message it is that you need to get across, and to what type of people.
And so the project begins…
Firstly, we scoped and developed D & A Education’s brand position. Thinking about who, why and when people would use D & A, we pinpointed their unique selling proposition: they are experienced at managerial level in related industries, compliant with UK legislation and CQC standards, plus they deliver hands-on, engaging and memorable training.
Next up, we created suitable messaging in line with the brand ID, considering how their unique selling proposition would benefit potential customers i.e. empowering caring and responsible employers, delivering bespoke training programmes, satisfaction to have staff with great knowledge and skills to help their company and clients, and working together with management to be cost-effective.
Once we knew what was required to present D & A Education effectively, we could begin the creative process to deliver against the objectives.
We wrote relevant copy to highlight the expertise and experience that they have to offer, and targeted the content towards the people who need to engage with their services. We split the information into two to enhance readability: what D & A do, and why you should choose D & A.
We have worked with D & A Education from the very beginning, so we had previously developed their brand ID including logo and strapline. We wanted the roller banners to complement the existing stationery and website that we had already designed and produced, so their brand is consistent across all collateral.
The artwork was professional in layout and design to present the business successfully, and clear, concise and eye-catching to demand attention at exhibitions or training events.
Our thorough knowledge of the printing process, stock and material means that we can save our clients time, money and the hassle of having to manage it themselves.
The roller banners were produced in vinyl for its tough and durable quality. This material also makes it easy to pop them up and down, meaning they require very little space to store.
After a fast print turnaround, we delivered the roller banners to D & A Education and they were extremely happy with the finished products. They now proudly display them at all exhibitions and when delivering training sessions, further instilling their professionalism and expertise to attendees.
Whether you want to gain more customers, increase revenue, generate more leads and sales, or increase brand awareness to stand out in your sector, your stationery can help with this, as long as it is executed correctly.
To ensure your pop-up banner is a success, pop in to see us for an informal chat and a cup of tea. Call us on 01543 495752 to arrange a day that is convenient for you.
We are pleased to announce that we have recently completed and passed Emergency First Aid at Work and Emergency Administration of Epinephrine Auto-Injector training, meaning that The Marketing People now exceed legal provision of first aid in the workplace.
Are you compliant?
The Health and Safety (First Aid) Regulations 1981 require you to provide ‘adequate and appropriate first-aid equipment, facilities and people, so your employees can be given immediate help if they are injured or taken ill at work.’ These regulations apply to all workplaces, but legislations differ depending on the circumstances.
Head to www.hse.gov.uk to find out how first aid affects your business and if you are compliant.
Who to choose?
If you do need to organise appropriate training, as an employer you will need assurance that you have selected a competent training provider.
This was a no-brainer for us. We have worked with D&A Education on many marketing projects, helping them to present their business and its services professionally. So far, we have: reviewed their business name; created their positioning statement and strapline; designed their logo; applied their brand ID to key stationery elements including business cards, letterheads, compliment slips, introducers, flyers, certificates and roller banners; purchased a relevant URL; designed and developed their website, and set up their e-mail accounts, just to name a few.
We continue to work with them to ensure their marketing is still benefiting their business and, as with many of our clients, we have built a friendly, long-lasting relationship with them. We believe in their business model and the training they provide, so it made sense to choose them to ensure we were complying with legislation.
We also arranged for them to use our company premises, as our upstairs room is spacious and comfortable- ideal for both the practical elements of the day and the educational aspect.
What’s the emergency first aid at work training like?
Our experience of first aid training was memorable, engaging and enjoyable whilst remaining professional, practical and productive.
Over the course of the day we were given a presentation on each aspect of first aid to be covered, then we performed hands-on practical exercises in our pairs, before being examined on them.
During the one-day course we covered CPR, how to treat an unconscious casualty, shock, minor injuries, wounds and bleeding, burns, fractures, epilepsy, diabetes and anaphylaxis, plus many more.
Following the practical examinations there was a written test to complete to ensure we had understood everything that we had been taught.
We did it!
We were delighted to find out we scored 100% on the day, meaning The Marketing People are going above current legislations for first aid provisions at work.
To ensure your business is compliant, contact D&A Education on 07951 996203 or visit www.daeducation.co.uk to find out how their wide range of tailored courses can benefit you.
If your marketing needs bringing back to life, call The Marketing People on 01543 495752 to arrange your free initial consultation. Work with us and know that your business- and your health- are in safe hands.
We are pleased to announce the acquisition of John Hoey Web Design.
At The Marketing
People, we are continually looking at ways to improve the benefits our services
provide our clients to achieve their particular business requirements and
existing in-house offering with a proven SEO expert, user-centred web designer
and developer who shares our business benefits focus and client service
approach, we are pleased to have John join us at The Marketing People as our
appointed SEO Manager.
Many clients had
informed us when switching to The Marketing People that they were not quite
sure what they were paying for when it came to their previous SEO provider, who
they had a distance relationship with and only received occasional reports from
them that they didn’t understand. Or, if their provider understood their
business and their objectives, they hadn’t seen the results they were promised
they would get when employing them.
SEO has changed
and continues to do so; it’s part of the marketing mix, not an afterthought
once the website has been designed and built. It should be considered at the
design stage for web design, and also any digital campaigns to drive inbound
leads and enquiries.
acquisition, our collective current and future clients can continue to develop
their competitive edge in their sector and marketplace at all touch points for
potential and existing customers. Coupled with the marketing consultancy, brand
development, creative graphic design, digital marketing, web design, print and
promotional services we provide, SEO gives our clients the opportunity and
means to make their targeted brand and marketing work.
Put simply: marketing
is the key to any business success, and that investment in marketing by clients
should deliver the maximum return achievable. This acquisition is in line with
our collective objective to help clients do just that- to attract, engage,
convince and convert potential customers while maintaining existing clients.
To read John Hoey Web Design’s blog post please click here.
For more details, please get in touch with a member of our friendly team on 01543 495752.
– If any of the following applies to your business, then maybe a rebrand might be right for you.
your business has changed over the years
products, services, staff or customers have changed
your simply not sure about how you are perceived, positioned or appear in the market against your competition, customers, products or services
need to get to the next level? know what you want but not sure how to get there?
What can you do?
Many believe that a rebrand is about super creative people sitting around a table exchanging name suggestions, producing visual creativity mood boards and attempting, innovative ways to provide unique, impactful ideas to promote a business. This is partly true, but it won’t provide real intelligent, effective marketing, if done in isolation.
A purely creative approach can often produce hard to understand, abstract and sometimes meaningless marketing, with no real intelligent forethought for the real objectives of any individual business. A rebrand as a result, is not as simple a process as it may seem.
All of the really creative and exciting stuff noted above can and may well be applied, but only once a strict creative brief has been discovered. This brief requires a more logical process. It will follow tried and tested conventions in marketing theory and development. To show some elements of this process, lets take a case study of what we did for one of our clients.
‘D2 business development’ – approached us, having been already in trade for approximately 18 months. They knew something wasn’t quite right in their market positioning. They were open to a full and frank discussion about their approach to the business and its current marketing. Through a thorough consultation, we were able to discover what the real objectives of the business were and challenge some aspects of the model. We found out who the competition was and who they needed to target. We then aligned these objectives with some in depth positioning work that would describe the business perfectly.
Once we had done this we agreed with D2 that a rebrand would be most effective. We now knew its true positioning, and this would inform the rest of the project providing control, consistency, effective key tone, messaging and visual creativity going forward.
Renaming – the naming convention
Remember a rebrand might not always require a name change but in this case, it did. Naming a business isn’t just a matter of brainstorming, co-design, ideation or an algorithm driven, ‘whacky name generator’ to create a name. The convention follows a logical, process driven creation, through a living document. It tests, analyses and validates relevant words to form an appropriate shortlist. This will then morph, merge, discount and provide names to research further.
It’s a tried and tested process that works extremely well in forming a name that sounds just right, feels established and is effective against the business’ objectives. It will create the basis for a successful and credible brand, for any of its potential clients to ‘own’. The work also included research on existing names at Companies House, URL domains, trademarks, international meanings, customer perception, competition analysis and legal repercussions. The process is thorough and provides proof of discovery.
Now we were positioned and had a name that met the targeted requirements, we were able to develop some key factors through intelligent, creative marketing. This provided key messaging, tone and a visual brief for the next step in brand development. Find out more about Branding here.
Using the brief, we set to translate this into graphic design for the brand ID or logo. This would go on to set the format for all business stationary, web development and social media graphics, posts, articles and business representation for all strategy and eventual tactical outputs going forward. The design focused on the positioning and brand development to portray a credible business, unique, recognisable and memorable within its market position.
Only now do we start thinking about what we needed for the website, to be the best it can be for a potential web visitor. The scoping was designed in line with its use across all screen sizes and mobile device formats. It should provide a quick and efficient structure to enable a successful user journey, from ‘visitor to lead & contact’ in the easiest and most efficient way possible and without breaking the budget.
Our copy writing took direction from the client but at the same time, applied techniques from years of marketing experience, to get the business message and brand across perfectly and in a way that matched the target audience’s expectations. It should direct them to more information if need be, or relevant calls to action that can change dynamically. Ultimately it should prompt the visitor to contact the business, whilst remaining subtle against discovered objectives and approach to its positioning.
Of course, each part of the development was timed and carried out in agreement with D2. We made sure everything was in place to continue each stage. For example, formation of the new business at Companies House, domain ownership, business diary entries and seasonal sales fluctuations. We also consulted on the best way to inform on-boarding and previous clients of the rebrand. We leave no stone unturned. The new business, ‘Saligent’ was formed and launched successfully.
This work marks a major re-brand for the company, formerly D2 Business Development. Managing Director, Chris Davies, is well aware of how sales and marketing work together through a common goal for growth. His business develops your sales, whilst we provide him with the tools and an effective way for potential clients to discover Saligent.
Contact us now @ The Marketing People to see how we link up and develop marketing for your business. We can advise on your rebrand, refresh or on any other marketing matter. Just pick up the phone 01543 495752 or email firstname.lastname@example.org
Brand Positioning & A New Website – Funky Wunky Doo Dahs
Brand positioning is a vital element when considering any business’ marketing. Here is an example of how we used brand positioning to best effect in one of our latest projects. The ‘positioning is key’, to all other elements.
When Funky Wunky Doo Dahs approached us with a view to working together, we were intrigued. Not only because it was a surprising name, but because we really wanted to know what Funky Wunky Doo Dahs was all about. Brand positioning? What was Funky, what was Wunky and what were the Doo Dahs going to say to potential customers?
Actually one of the first conversations we had with the Managing Director Sandra, from Funky Wunky, was whether or not the name worked in relation to the business and the industry it operated within. The first part of our consultation formulated the work on brand positioning and validated the business name objectively. Ultimately, both the client and The Marketing People agreed that the name could in fact work, as long as we positioned it correctly.
This was the start of a super project and Sandra has been a superb example of a customer who would work hard with us throughout the consultation process, allow for our positioning work and feedback constructively on subsequent graphic and website design elements.
Both parties knew we had to challenge the brief to get the best results. We think the results are now perfect for attracting the ‘right kind’ of customer for Funky Wunky.
What did we do?
Consultation – a two-way dialogue challenging the initial brief and to discover a new, more effective way forward.
Brand Positioning – now we had something to go on, we started work on the brand positioning statement. One that would best describe the business’ proposition and guide key messaging, tone and visual content later on.
Strapline – from the Brand Positioning we were able to develop a key statement to encapsulate the business succinctly. It was developed to help represent a more recognisable, memorable brand ID.
Corporate & Brand ID – through intelligent graphic design, the working brief and the brand positioning, we could now work on the key visual elements and brand ID/Logo. Above you can see some comaprison against the competition and the previous ID/Logo. We needed to retain some ‘levity’ and ‘fun’ within the brand, but keep the ‘funkiness’ under control. The marketing should still represent the business’ tone, expert service and value proposition. To conclude and without making light of the hard work in its development, the design remained ‘funky wunky’, but still communicated a serious interior design outfit, with a little extra refinement still in check within its offering.
Business Cards – now with some key visuals, we were able to design some business stationary and then provide the business cards to go alongside it.
Business Website – prior to any visuals, or graphic design we needed to make sure the website would engage potential customers effectively and lead them easily and quickly through the services and products on offer. The site scoping enabled us to simplify the structure of the current website and make it easy for users to understand the benefits and services funky wunky doo dahs offer, and guide them to purchase a range of items available online.
Site Plan & Wireframes – were produced to confirm the strategy, overall technical and functional design plus the e-commerce integration. From agreement, we then set about creating the visuals to match the brand positioning, the users requirements and the business objectives. Assisted with the copy and calls to action, managed image resizing & placement. Developing a fully responsive, re-sizable for any screen and mobile device, SSL certified secure website.
E-commerce Solution – you can also purchase other items from Funky Wunky Doo Dahs to enhance your ‘inspired, designed, interior‘. We were mindful of this throughout the scoping and design process. We had to tie in the user experience and direct visitors efficiently to other parts of the business that might be of interest to them. Something they could purchase easily, without detracting from the interior design service, which is front and foremost.
Training – on top of everything else, we enabled full access to the website. Sandra is now able to login, blog, change copy and administer small changes to the site. She can upload new products, change certain aspects and yet keep the balanced marketing UX (user experience) structure under control. The website always remains in a client’s full ownership, so we can enable this for those who are confident in its use. We can do everything, upload products, provide photography and write all of the copy, but we are also happy to guide a client and allow them to pitch in. Sometimes this can help with your business’ budget.
Have a Look at the Website!
All in all, this has been a great project to work on. More products and content will be going onto the site as Sandra develops the business further, but feel free to take a look now. https://funkywunkydoodahs.co.uk/
‘Inspired, Designed, Interiors’
If you’re thinking of refreshing your interior design, give Funky Wunky Doodahs a call on 01785 229306 for a consultation.
But if you’re looking to refresh your marketing… call The Marketing People now on 01543 495 752 for a free initial consultation.
Integrated marketing services that are proven to deliver results.
Get in touch if you are serious about improving your marketing returns.
Call 01543 495 752
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