Top Tips to Cut Through The Noise

cut through the noise tmp

cut through the noise tmp

Our Managing Director David Mitchell, Vice President of Cannock Chase Chamber of Commerce, advises businesses to ‘measure twice and cut once’ when it comes to promoting and marketing their products/services.

Throughout the Covid-19 pandemic, every man, woman and dog is trying to get their message across to potential customers, to maintain current clients and win new business.

So, it is important you don’t just make a noise and knee jerk – make sure what you are saying and who you are targeting will give you maximum return.

Before going to market, stop and think about your business- your sector, your service offering, your target audience, and your competitors. Now look at where you are now and where you want to be. This crucial pre-marketing stage will ensure you capitalise on your ongoing marketing activities.

Want to find out how you can stop wasting time, money & effort on marketing that doesn’t work? Check out our blog post here.

Now is a great time to update your website, but don’t make change for change’s sake: ensure all updates attract, engage, convince and convert customers.

Our region has many fantastic companies that offer great products and services. Mitchell has a passion for local and regional businesses to succeed and grow, for both themselves and for our region’s economic development.

In his role as Vice President of the Cannock Chase Chamber of Commerce, and Managing Director of The Marketing People, Mitchell is offering business advice to help our local companies survive and thrive through the current pandemic.

He says, “The landscape has changed, so it’s time for businesses to re-think what they have done before. Now is the key time to work ON your business, so consider what changes you need to make internally, to your website, and look at your overall marketing and promotion to make sure it fits with how you will move forward after this.”

Cut through the noise and make your communications work harder for you. Think twice, act once.

Want to come out of Covid-19 bigger and better than before? Book your business consultation now to create the marketing strategy that will help you achieve your objectives. Call us on 01543 495752.

Discover the Secrets of Native Ad Networks

By now you should understand Google Ads- if not, click here to watch the video explaining those Search and Display Ads.

What Are Native Ads?

Facebook, Instagram and other social media platforms are Native Ad Networks that provide social interaction and connections.

Native Ad Networks like Taboola and Outbrain offer geotargeting of your potential customers, based on the content they are consuming, like pet blogs, or fashion content, or home and garden sites.

These networks do not allow Google Ads to run on their platforms, meaning your Google Ad campaigns cannot be viewed by the users who are looking at content on these networks.

If you have a product or service where your target audience is not searching directly, or they are reading blogs and content on the interests they have, i.e. fashion blogs, business blogs, then Native Ad Networks will provide an opportunity to place adverts in front of a massive audience.

As you can see below, these Ads don’t look like ads. From the image, the headlines are different to what you see on GDN (Google Display Network).

Native Ads allow you to target content that is relevant to the viewer, to drive awareness of your brand, products and services and push towards consideration and action.

Search Vs Native Ad Network

It’s like asking which one works best, Facebook or Google?

If you sell a service or a product that people look for online, then it would be crazy not to use Google Search as that is the number one for search.

Then, use Facebook and other Native Ad Networks to remarket over the 21 day cycle to the sale.

They are different networks and must be viewed in context of what you are looking to achieve in your marketing and advertising campaigns.

If you sell a service and/or product where people aren’t searching directly, or you wish to extend the reach and opportunities to sell, you can target people when they aren’t searching but just consuming content online that is relevant to your offering.

To discover more then arrange a strategy session here or call the office on 01543 495752

The Power of Zoom in Your Business

dmt zoom

dmt zoom

Since Covid-19, the world has moved online: face-to-face meetings have transformed into Zoom meetings and Skype calls. In this short blog we are going to be discussing Zoom and how you can make the most out of this software in your business.

The best thing about Zoom is that it is extremely easy to use and completely free. Follow these three simple steps to get yourself setup:

Step 1: Create a Zoom account here.
Step 2: Download Zoom onto your desktop or mobile here.
Step 3: Sign in.

And that’s it, you’re all set up and ready to go!

With Zoom you are able to talk either 1-2-1 in private meetings or in a group/webinar session with multiple people at the same time, letting them see the whites of your eyes as they would in a traditional face-to-face meeting. You can also record sessions, allowing you to play them back at a later date if needed.

Working from home has its ups and downs as we are all familiar with by now. Zoom has multiple features that can make working from home a little easier.

Here are just a few of our favourites:

Virtual Backgrounds

By using a virtual background, you can make your background less distracting and more professional if you are contacting clients. Since you have the ability to upload your own images, you could use a branded image instead of a generic on.

Please feel free to get in touch if you would like more information on this.

Easily mute and unmute your microphone

If you are in a group meeting or webinar session you may prefer to keep your microphone muted, in case of background noise from children, pets etc. By holding down the spacebar you can quickly and easily unmute your microphone which is such an easy and simple way of controlling your audio.

Sharing your screen

Gone are the days of holding your phone up to your screen whilst trying to explain what you’re seeing. With Zoom you can easily share your screen with anyone in the call, meaning you can still present reports and presentations to clients.

Free vs Paid Version

We have been using this tool for a few months now and believe it is a great way to keep in contact with your clients when you cannot see them face-to-face.

Zoom do offer a paid version for up to £15.99 a month. It allows you to add more participants, have longer meetings, include company branding, etc. We would suggest getting comfortable using the free version first and then investing in a paid version once you and your clients are comfortable using Zoom.

So, if you would like any help setting up your Zoom account or have any questions please feel free to get in touch on 01543 495752.