Our Managing Director David Mitchell, Vice President of Cannock Chase Chamber of Commerce, advises businesses to ‘measure twice and cut once’ when it comes to promoting and marketing their products/services.
Throughout the Covid-19 pandemic, every man, woman and dog is trying to get their message across to potential customers, to maintain current clients and win new business.
So, it is important you don’t just make a noise and knee jerk – make sure what you are saying and who you are targeting will give you maximum return.
Before going to market, stop and think about your business- your sector, your service offering, your target audience, and your competitors. Now look at where you are now and where you want to be. This crucial pre-marketing stage will ensure you capitalise on your ongoing marketing activities.
Want to find out how you can stop wasting time, money & effort on marketing that doesn’t work? Check out our blog post here.
Now is a great time to update your website, but don’t make change for change’s sake: ensure all updates attract, engage, convince and convert customers.
Our region has many fantastic companies that offer great products and services. Mitchell has a passion for local and regional businesses to succeed and grow, for both themselves and for our region’s economic development.
In his role as Vice President of the Cannock Chase Chamber of Commerce, and Managing Director of The Marketing People, Mitchell is offering business advice to help our local companies survive and thrive through the current pandemic.
He says, “The landscape has changed, so it’s time for businesses to re-think what they have done before. Now is the key time to work ON your business, so consider what changes you need to make internally, to your website, and look at your overall marketing and promotion to make sure it fits with how you will move forward after this.”
Cut through the noise and make your communications work harder for you. Think twice, act once.
Want to come out of Covid-19 bigger and better than before? Book your business consultation now to create the marketing strategy that will help you achieve your objectives. Call us on 01543 495752.