Posted on

The results are in! What got the most votes in our recent Linkedin poll to understand how companies show Customer Goodwill at Christmas? As there are alarmingly only 56 sleeps until Christmas. We were interested to know how businesses prepared

Posted on

The East Coast of America is currently being battered by super-storm Sandy. Which has claimed lives, flooded cities, knocked out the power and caused fires which have destroyed homes. Yet unbelievably, there are companies trying to ‘newsjack’ the story to

Posted on

A great potted history of marketing. Taking in all the major technological and cultural shifts that have underscored its development as a movement, profession and science. Which is used by businesses to beat their competition and differentiate their offering and

Posted on

Like dogs, seasonal advertising isn’t just for Christmas. There are plenty of times of the year where you may see an increase in sales. After the crazy Christmas period is over, or perhaps now during the calm before the storm.

Posted on

Similar to topical advertising, creating topical content is creating content which links to a current news story or something which is popular.  Creating topical content shows people that a brand is on the ball, relevant and clever. Especially if they

Posted on

Topical advertising is taking advantage of a news story or something current. Then creating an advertisement based around it. Topical advertisements can gain extra coverage for a business that they wouldn’t have received ordinarily. As it’s something people are interested

Posted on

Bonjour humans, as you can see, I’ve been dressed up as Santa Paws, poor Chops didn’t get off lightly either. She’s had antlers stuck through her head. This means one of two things; Christmas is around the corner or our

Posted on

  Again, in addition to R&D tax credits, the initiative ‘SMART’ is available to single companies to be used for innovation in concept to commercialisation – again a means to innovate the economy to recovery. Recent statistics show that uptake

Posted on

This is something that we find really interesting, government wants UK companies to innovate their way out of the downturn and are supporting this by providing R&D tax credits as a tax incentive that may reduce your company tax bill.

Posted on

Following a High Court battle, Cadbury secured exclusive rights to their shade of purple, Pantone 2685C. Which they have used for over 100 years. After a four year long legal battle with competitors Nestle. Cadbury can now exclusively use that