What is SEO, and why is it so important?

What is SEO, and why is it so important?

What is SEO, and why is it so important?

SEO stands for search engine optimisation; it’s a method used to help your website show up higher in search results.

The reason SEO is so important is because the higher your website shows up in search results, the more visitors your website gets. And if your website works well, that will translate into more leads and sales.

A study carried out in 2014 found that on average, 71.33% of searches resulted in a click through to one of the organic search results on the first page. Additionally, the first five results account for 67.60% of all clicks.

As you can see, ranking on the first page of search results can bring you a lot of traffic that you just won’t get from search engines if you’re below page one.

SEO is not an exact science. You should run a mile from anyone who tells you that they can guarantee they’ll get you ranking first in search engines.

Depending on how much you know about SEO (but we’re going to hazard a guess that you don’t know a lot if you’re reading this). You may have heard that it is all about building links, and the more links you have the better. Well, that’s still kind of true, but not in the way it used to be.

A little history

In years gone by, you could literally buy thousands of links, and that would result in your website ranking better. It didn’t matter what kind of website was linking back to yours, or the quality of your website. If you had lots of links, your website would rank well.

But then, to the joy of internet users, search engines got wise and their algorithms improved.

It’s easy to see search engines as ‘the bad guy’, but their role is to provide users with the best possible search results. This means they have to rank websites in order of the most useful and relevant first.

If they don’t do that and show irrelevant websites on the first page of search results instead. They aren’t answering the user’s questions, and the user will switch to another search engine. That results in less users for the search engine. Which translates into less revenue from advertising because the audience is smaller.

This is why whitehat SEO is now about providing visitors to your website with the best experience you can. The better their experience on your website, the better your rankings.

 

 

What’s this “whitehat SEO” you just mentioned?

If you carry out SEO which adheres to search engine’s rules, it’s called ‘whitehat SEO’. This means you’re doing it by the book, and search engines have no issue with your practices.

As you might imagine, blackhat SEO is when you carry out spammy techniques (such as buying links, hiding content, keyword stuffing, etc). Which search engines do not approve of, and you risk being de-indexed.

Greyhat SEO is somewhere in between the two. Where you carry out some blackhat practices, or things that search engines aren’t particularly clear on.

The best thing to do, of course, is to only carry out whitehat SEO practices. Yes, there are times where you might see a website ranking above yours that is using blackhat SEO practices. But algorithms are updating all the time, and it isn’t worth carrying out blackhat techniques and risk getting de-indexed and losing visitors.

 

What happens if I do blackhat SEO?

As we mentioned above, blackhat SEO involves using practices which try to trick search engines into giving a website a higher ranking.

If you do this, you may end up being penalised or de-indexed. If you’re penalised, you may see your search rankings take a hit. Whereas if you’re de-indexed, you won’t show up in that search engine at all.

Either way, the result will be a loss of traffic, and potential leads and sales, from search engines.

If you clean up your act and your website, you can submit a reconsideration request. If the search engine decides you are no longer spammy. Or no longer using blackhat techniques, you will start appearing in search results again.

Be mindful that if you buy a domain which was previously owned, the previous owners actions can result in your website not being indexed.

A couple of years ago, one of our clients bought a domain. We developed a website on it, but it wasn’t indexing in Google at all. We hadn’t carried out any spammy techniques. And we’d developed the website exactly the same as the hundreds of other websites we’d developed.

In the end, it turned out that the previous domain owner must have carried out blackhat techniques. We had to submit a reconsideration request to Google. The request was processed, and the website began appearing in search results.

 

 

How do search engines crawl websites?

To crawl websites, search engines use software robots called spiders. Spiders work by ‘visiting’ a website and following every link on that site and indexing the websites it crawls.

This helps search engines to discover pages on that, the contents of the website, and the websites it links out to. This creates a big ‘web’ or an index.

Search engines then store all this information for later to create a cache. When you search for something, the search engine will search the cache, rather than live searching the web.

Submitting a sitemap to each search engine is a good way of helping the spiders find and crawl your website.

That is a brief overview of how search engines crawl the web, but if you want a detailed review, Woorank have a really simple, and in-depth explanation.

 

How do search engines decide what order to rank websites?

Search engines use complex algorithms, which no one other than those who work on it completely understand, to decide what order to rank websites in when you search.

What factors (called ranking factors) they take into account when deciding on ranking varies from search engine to search engine, and again, no one knows exactly what is taken into account.

That being said, we know that websites which perform well often have these traits:

  • Have good user experience – users don’t have any problem navigating these websites.
  • Contain truly useful content – users find what they’re looking for, and don’t leave immediately with their question unanswered.
  • Load quickly – 47% of people expect a website to load in 2 seconds, or less.
  • Is mobile-friendly – as of April 2015, mobile-friendly is a ranking factor; if your website does not perform well on a mobile, your rankings in mobile searches may suffer.
  • Have, and attract, high quality inbound links – the better your content, the more likely you are to attract links from top, authoritative websites. If your website has a lot of links from high quality websites, it’s a sign you too, are a high quality website.
  • Have a low bounce rate – to search engines, a high bounce rate (this is the number of people who leave your website having only visited one page) means users didn’t find what they were looking for.

 

How do I get my website to rank at the top of search engines?

SEO is no longer just about building links, it looks at every aspect of your website, especially user experience.

To reach the top of search rankings, you need to be providing your visitors with the best possible experience. In short, your website should be very user-friendly and contain high quality, useful content.

If your site has lots of backlinks from other reputable websites, that’s also a clear sign to search engines that your website is trustworthy.

It isn’t an exact science at all, and the best way to approach SEO, is to think about your customers, and your own experience using websites; think about how to give them the best experience you can, and your rankings will improve.

To find out how you can improve your content, read our recent blog post about how you can create the best, most useful content in search results.

 

But, how do search engines know if my content is useful?

It might seem like a bit of a mind bender; how does an algorithm understand whether or not content is useful?

Since they can’t understand content like we can, algorithms look at a huge amount of information, including:

  • What keywords content contains
  • Whether content has been scraped or stolen from another website
  • Whether or not it contains spelling or grammatical errors
  • If it has a very low word count – content that is very short, is not likely to be as helpful as long content
  • How long people spend on a particular page
  • The bounce rate – that’s how many people enter your website and leave before clicking through to another page
  • Links to it and the kind of website those links are coming from

 

SEO is a huge beast, which covers many aspects of your website, but the best thing to do is to create a website, and content, which gives your user’s the best experience possible.

 

 

If you are struggling with SEO, or your website isn’t performing as well as hoped, get in touch to find out how we can make your website work hard for you, and improve your website. Or, you can read more about SEO in our blogs. 

6 tips to help you get more out of LinkedIn

6-tips-help-you-get-more-out-of-linkedin

6-tips-help-you-get-more-out-of-linkedin

So you set up your LinkedIn profile with the hope of increasing your professional network. Which was lovely for the first 6 months, until the novelty wore off. You didn’t have time to check it and it became more like Facebook than LinkedIn.

This similarity to Facebook seems to be the bane of every LinkedIn member. Especially the fact that not every single post is professionally centred. In have crept the funny pictures, riddles, and motivational quotes. I bet your feed is full of them right now. Things like “Coca cola only sold 25 bottles in their first year, keep at it”. Or if you’re like me and have a lot of recruiters, you have meme after meme of Wolf of Wall Street.

So is it just really annoying or a clever ploy?

LinkedIn isn’t Facebook. They do have two completely different purposes. But Facebook style posts normally get more likes, shares, and comments.

Why? Because they are more relatable posts. In an ideal world, everyone would just post about their business. But unfortunately, that doesn’t connect you with everyone in an instant. Posting a cute dog picture with “Thank God it’s Friday”, relates to a lot more people. Will more than likely gain a quick smile at their computer and a like on your post. More than why your business is better than your competitors.

Only around 20% of connections see what you post, which can be a little disheartening. But for every like, comment or share from someone, it appears to around 20% of their connections too. Maybe the sharing of pictures is becoming a little more tempting?

So is it worth the Facebook style post on your professional profile? That’s up to you. And what your connections and prospects interact well with. However if you are posting regular content (like you should be), the odd “fun” post, should just add variety to what you’re putting out there.

So now we have put the LinkedIn or Facebook debate to rest. What ridiculously simple things could you do today, that would make LinkedIn work better for you?

 

Make sure your profile is up to date and relevant

This can sound too simple, but the easiest way to ensure you do business with the right people, is ensuring your profile is up to date with what you are doing as a company. A lot of people don’t take the time to update their profile if they are not job hunting. However having descriptions about what you do as a company and in your role specifically, can make you more searchable for people looking for your services.

 

Always communicate with those you are linked to

This can be a hard one to keep up with, but ensure you comment on others updates, articles and forums. The whole purpose of LinkedIn is to connect with people. So make the most of those connections!

 

Share posts and get posts shared

Only around 20% of connections see your posts. The more it is liked, commented on and shared, the more people see it. On this basis, you need to ensure the content you are posting is well thought out and valued enough to be shared.

 

Welcome messages

Message every new connection you have. This can be really hard to manage. But ensures you make the most of the opportunity that is there with the first contact. If you get it right, this can leave a great lasting first impression, which makes it easier to network online.

 

Recommendations rather than endorsements

Endorsements, though a lovely feeling, effectively mean nothing now. I don’t know about you, but brand new connections I have not even worked with yet, will endorse me for 10 skills at a time. The real ones from actual clients are lost within the sea of “endorsements for return endorsements”. Recommendations are hard to dismiss as not only is it from an actual person, but they have taken the time to write about you.

 

Using scheduling tools to ensure regular content

Regular posting is essential for keeping your name out there on LinkedIn, but can eat into a large portion of your day. Using scheduling programmes such as Hootsuite to plan out some posts, can enable you to only spend a small amount of your working day on LinkedIn.

 

Looking to get more views on your LinkedIn profile? We have 8 ways to increase your LinkedIn ranking without spending a penny.

If you need a bit more guidance when it comes to social media, why not take a look at the social services we offer?

How to create the best, most useful, content in search results

How to create the best, most useful content in search rankings

How to create the best, most useful content in search rankings

The phrase “good, unique content” has become a bit of a buzz phrase in recent years. So we can’t help but agree with Moz’s Rand Fishkin when he says that “good, unique content” needs to die.

In an episode of Whiteboard Friday posted on May 22nd 2015, Moz founder Fishkin says we should be aiming to produce content which is better than just good. And he’s got an excellent point.

Instead of producing “good, unique content”. Which frankly anyone can do without a huge amount of effort. Businesses should be aiming to produce the best content in the search results when they create something.

 

Before we go any further, here’s what you’re going to learn in this blog post:

  • The qualities of the best piece of content in the search results
  • The benefits of producing the best, most useful content, for your audience
  • How you can create that kind of content – from the planning stage, to writing your headline, to promotion

You can also download this blog post as a PDF to keep handy, or to read later on.

Download your guide to creating the best, most useful content in search results

 

What exactly is the best piece of content in the search results?

Think about the last time you searched for something. What was your experience like? Did you have to visit a few different websites before you found what you were looking for? Were you left with unanswered questions? That’s kind of annoying isn’t it?

Or did you find a standout piece of content that answered all of your questions? That content right there, is what you should be aiming to create.

The best, and most useful content is:

  • Content that provides the reader with everything they need to know about the question or topic it’s covering
  • So strong that the reader doesn’t need to look at another website
  • So good that they consider bookmarking it, sharing it with their friends, or linking to it

 

How do I produce this amazing, incredible piece of content?

The key is to plan, to be aware of what’s already out there, and identify gaps in the existing coverage.

It might take longer for you to produce this kind of content, but the benefits are worth it:

  • Your website gains more visits, and new visitors, which can lead to an increase in sales and leads
  • Improving your search rankings, which can lead to an increase in sales and leads
  • Expanding your reach as a result of shares, and improved search rankings
  • Become seen as an authority and useful resource in your sector
  • Improving your audience’s perception of your business / products / services
  • Showing that you care about helping your potential and existing customers

 

Planning & research

Who is the target audience? What phrases are you targeting?

Before you begin, you need to identify who is the target audience of this piece. Are they people who are new to the subject and might need lots of basic information? Or are they experienced people, who already know a lot about what you’re writing about?

Knowing this will help you understand exactly what the reader needs to know, and the tone of voice you need to use.

You also need to know what search terms or phrases you want to be ranking well for. There are a few ways you can identify this:

  • Think about what you would search for if you were looking for the piece of content you are going to create
  • View your Google Webmaster Tools to look at the kind of words and phrases your audience are already using to reach your website
  • Carry out a few searches and see what kind of results come up
  • Try using the Google Keyword Planner

 

What’s missing from existing content that is ranking well?

If you’re knowledgeable about the topic you’re writing about, you can create good content fairly easily without too much research.

To create a piece of content which is the best in search rankings, you need to know what search phrases you will be targeting, and what content is already ranking well for that phrase.

Spend some time reviewing that content critically, and make a list of any questions it left you with, or would lead your target audience with, and any points that were missed out that you would have included.

You might also be able to identify a better way to get the information across to the reader.

For example, you might feel that sharing the information in the form of a video would be more useful, and easier for your audience to understand.

Also, take the time to review any comments left at the end of those pieces of content. Are people unclear about what is being said? Is there something left unanswered? Or has something been missed out?

 

Writing

Plan a little more

The planning isn’t quite done with yet.

Collate all of your research and thoughts into your working document, and remind yourself again what the purpose of this piece of content is for the reader. You can then begin planning your blog post:

  • What images or videos will you need? Who needs to create those, and when?
  • Do you need to create a downloadable PDF or eBook to go with it?
  • What pages / videos do you need to link out to?
  • What will be your call to action at the end of the piece?

You can now start writing

With all of your research in hand, and a detailed idea about the kind of content you’re going to produce, what it’s going to say, and help readers with, you can begin writing.

Some tips to keep in mind:

  • Keep paragraphs short to make it easier for people to read
  • Don’t bombard people with jargon
  • Cut the waffling – make sure every word and sentence is necessary, remove anything that doesn’t add anything
  • Break up sections with sub-headings
  • Use bullet points
  • Add images and videos where necessary
  • Link out to studies, articles, blog posts, videos you reference

 

 

Creating a solid headline

Getting your headline right is incredibly important, as it will be the first thing most people see. It needs to be strong enough to grab their interest in search engines, or on social media, and make them click through.

Things you need to consider when writing a strong headline:

  • Length – if your headline is much longer than 70 characters it will get cut off in search results
  • Where the most important words are – sometimes a headline longer than 70 characters is necessary, so make sure the first part grabs their attention.
  • Does it evoke positive or negative emotions? Is that the emotion you were going for?
  • Does it accurately tell people what they will find out if they click through?
  • Ensure it includes some of your key words / phrases you want to rank for
  • Is it interesting?
  • Does it make you want to click through?

You don’t have to try and figure all of this out on your own though. CoSchedule have a great, free tool called Headline Analyzer, which scores your headlines based on length, sentiment, the headline type, and more.

We also recommend using Upworthy’s method of writing at least 25 headlines for each post, because it forces you to really think hard, and dedicate the time needed to write a solid headline.

If you use that method with the Headline Analyzer, you’re well on your way to understanding what a strong headline should be, and improving your own headline-writing skills. (Every day is a school day!)

 

 

Ask someone to proofread it

Leaving your piece and coming back to it later is a great way to spot any mistakes, or things you’ve missed out, but you can’t beat asking someone else to check it. Especially if you can find someone similar to your target audience, as they may raise points your audience would raise.

 

Provide a good user experience

When people arrive at a website, they have certain expectations, so make sure that both your website, and your blog post meet those expectations.

This means:

  • Your website needs to be mobile-friendly
  • Your website needs to load quickly
  • Your blog post should be formatted well, with images and sub-headings to break up big chunks of copy
  • Your website should be easy to navigate
  • You need a strong call to action if you want the reader to do something after reading your content

 

Promote it

After you’ve poured so much time and effort into your fantastic piece of content, you need to promote it. You need to find your target audience and tell them where they can find this content that is going to help them.

Exactly where and how you promote it will largely depend on your target audience, but here are a few options:

  • Email marketing
  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • Instagram
  • LinkedIn

If you need help with finding out which social networks your audience use, read How To Create A Social Media Strategy That Works.

A trap many businesses fall into when promoting their own content is not promoting it enough. We’re not saying spam your audience with 50 updates about it a day, but remember that there are a lot of reasons why someone might not see your content the first time you promote it:

  • They didn’t scroll down far enough and never see it
  • It gets lost amongst all of the other updates
  • They fall into the big chunk of your audience who Facebook won’t show your updates do without paying
  • They do see it, tell themselves they’ll read it later, but forget about it

Don’t be shy when it comes to promoting your own content. The 80/20 method is recommended, where 20% of your updates are self-promotion, while 80% is having conversations, and sharing other people’s content.

 

Summary

 

Creating truly high-quality content is not a magic SEO bullet, but it can help you perform well for key words and key phrases you want to target. There are still other SEO things you should be taking seriously, such as your website’s load speed, usability, dodgy backlinks you built six years ago, etc.

The most important thing is to realise and understand that you’re writing content for a specific set of people, rather than a search engine.

Even if you are blogging primarily to improve your search results, you need to put your audience first and consider what questions and concerns they have, and how you can help them. If you put your audience first and create content which is genuinely helpful for them, your success in search rankings will follow.

Download your guide to creating the best, most useful content in search results

Struggling with blogging for your business? Call us on 01543 495 752 to find out how we can help you get the best out of your blog, or manage it for you.

 

How to protect your content, images, brand and ideas

Hot to protect your content

Hot to protect your content

 

You’ve worked hard on your website. Pouring hours of work, creative thinking and money into it. But then someone saw how good it was, and copied all of your content, images, and your brand.

In the most positive light, it is quite flattering that someone out there likes your work so much they want to claim it’s their own. However, it is a down right annoyance that your hard work might not always be accredited to you.

Additionally, it could end up damaging your brand if the other company provide poor service and people see your brand but associate it with the other company.

Unfortunately, you can’t completely stop someone who has taken a fancy to your things from taking them, but there are a number of things you can do to deter, prevent, and monitor someone copying something that isn’t theirs.

How to protect your copy

 

Copyrighting your content

You have spent hours agonising over every single phrase. Considering what light that puts your company in. Then you stumble across someone who has just content scraped your page. Utter frustration? Yes we’ve had this too, and trust me we understand. There are a few simple steps to protecting and monitoring your content.

One of the easiest steps is to copyright your work. And that is as simple as putting ‘© Copyright [year] [your business name]. All Rights Reserved.’.

It is not actually essential to do this as your work is protected by copyright whether you register it or not. But it may put off someone from pressing ctrl + c if the legitimate copyright is made obvious on your page.

You can make it even clearer by adding a line in your website’s terms and conditions. Which states you will not accept copy infringement and will take action against anyone who copies your content without permission.

If appropriate, you can have password protected pages. Meaning only those who are authorised can view the pages. However, you must tread carefully with this. As password protected content may not show up in search results. So perhaps only consider this for customer only content.

Avoiding content scrapers

You can also adapt the RSS Feed, to a partial or short link. So if someone ‘content scrapes’ your page, they will not be able to take the full content. Or you could use a custom signature, with a copyright notice in to the footer of your website. So even if someone steals the content, it will refer readers back to the original post. Even if your content does end up on the furthest depths of the web, it can still direct people back to you.

Another way would be to disable the right click and selection function. Yes, someone may take the time to re-type your content. But it will stop happy clickers from taking what they want in a flash.

There are also a number of websites and alerts you can put in place to inform you when someone has stolen your content. There are a huge variety of websites you can use. But the most recommended are google alerts, copyscape.com, content-cop.com, plagtracker.com and tineye.com. With these, you copy your URL in. They will let you know if someone else posts the same content. Meaning you can find where your content has gone to.

 

What do you do when your content has been copied?

It is advised that in the first instance you contact the person who posted the content.

Explain that the content is copyrighted. And as stated in your terms and conditions, this is a breach of your work which should be removed as soon as possible. Though they might not take a blind bit of notice, they may also have not realised how serious the situation is. Hopefully being scared into removing the copy.

If they do not remove your content, you can visit “WhoIsHostingThis” (http://www.whoishostingthis.com/) to find out how hosts the website. If you get in touch with the hosting company, they are likely to take action and remove the content.

If you are still having a problem and their copy of your work is receiving more attention than your version, you can launch a Google DMCA complaint (https://support.google.com/legal/troubleshooter/1114905?hl=en-GB). It is quite an awkward process, so it not advised unless you are having a real issue. But if Google deem the content copied they will ban the offending content from any Google search engines.

The final option is to get in touch with your lawyer.

 

How to protect your images

 

Copyrighting an Image

There are a number of ways to copyright an image, so you shouldn’t have to be afraid to put your best work out there.

As with the action you can take to protect your copy, a lot of these options are simple. But they will not stop the few determined individuals who are intent on taking praise for your pictures.

You can register any of your images or a collection of works with the UK Copyright Service. Which is a simple process, but it does cost a small amount. Please refer directly to the UK Copyright Service (https://www.copyrightservice.co.uk/) for the full details of registering your work.

Don’t want to register?

If this isn’t an option for you, or you want to take extra measure, you can also watermark your image, or attach your URL to the image. Though this does give full credit to you, it may affect the quality of your image, so this is not always the best route to go down.

You could also work with HTML tables to add a transparent image over the top of the image you want to protect. If someone was to right click and save, it would save the blank image, not the image you are protecting.

Another option is to disable hotlinking (https://css-tricks.com/techniques-for-fighting-image-theft/), which will show an image of your choice on a website if someone tries to steal it, instead of the image they tried to steal.

You could also disable the right click function. If you choose to do this, only do it on it images. As it can affect your website’s usability if you disable right click on everything.

There are also a number of third party software products available. Again, they won’t stop people copying your image, but they can monitor where your work is going.  Recommended products are Artist Scope, Copysafe, DigiMarc and Picmarkr. Though these do come with cost implications.

 

Trade Dress

You may not have heard of “trade dress”, but this is the legal term for the overall “look and feel” of a product or service, and means your brand can be protected under the “passing off” law, providing you follow the requirements.

What is mainly looked at is the functionality of the brand, and that the “look and feel” has a secondary meaning to customers, but no functional use. That sounds a little confusing right?

If we look at the “big four” supermarkets – Asda, Morrisons, Sainsburys and Tesco, each are associated with a colour, though that colour in no way affects their products.

Essentially, if all of them decided to take away the colours, the quality of their home brand biscuits wouldn’t change. But, it would make their products and adverts hard to recognise. This, in essence should mean they are eligible for trade dress.

Or, look at The Marketing People. Our trade dress is very visible with the colour purple, the font we use and the layout of our branded materials.

Even if you took out the words ‘The Marketing People’ our brand is still obvious. But by the same definition, if you took away the colour and the font, it wouldn’t affect the service we offer, but if would affect how easily identified by customers we are.

What about the look and feel of my website?

Unfortunately there is no straight answer with this yet, as the law is still developing. Some courts are beginning to grant protection for the overall look and feel of a website, but it is apparent from past cases you would need to prove the distinctiveness of your website and the importance of the “non-functional” aspects.

 

Copyrighting an Idea or Concept

So, you have a brilliant idea of how to expand your business, or create a brand new one, but you know your competitors may be working towards something similar. How do you protect your idea, so you are free to use it as yours in the future?

The UK Copyright Service says you cannot copyright an idea or concept as it is not a physical, tangible thing.

However, it can apply if you have physical evidence of work towards that idea, as that work can then be registered and copyrighted.

Be careful though, as copyrighting might not always have the effect you desired, as it is still up to interpretation.

As the UK Copyright Service explains, a competitor would not be able to directly copy or adapt your content, as this is breach of copyright. They can however work on a similar idea, as that is the basis of fair competition.

A popular example of this is looking at TV programmes such as the soaps. Though they all work off a very similar idea. Unless they directly copied a script, they are not in breach as it is fair competition.

Looking at it in a business example; if Joe Bloggs security is the first company in Burntwood to offer monitoring systems for the elderly along with their regular house alarm, there is nothing to stop John Smith’s Burntwood alarms doing a similar deal, as this is fair competition.

However, if they were to breach any of the things we have mentioned above, or to make a claim on their marketing that they were ‘the first company in Burntwood to offer this’ there would be a claim. But you would have to prove that you had took steps towards this idea before they did.

Summary

Is this still a confusing matter? Yes it is. Will these tips help deter people, and protect you if the worst comes to the worst? Yes they will. Can you completely stop someone taking your work? Not quite.

But what you can always be sure of is if we work with you on any online content, we will do our best to help and advise you on how to stop this happening, as we will be as protective of your content, as we are of ours.

I don’t know where to start with marketing

I don't know where to start marketing

I don't know where to start marketing

It’s a statement many businesses ask themselves when it comes to marketing.

You have a load of great ideas, but you don’t know quite how to put them into action. Your brand isn’t working for you, but you don’t want to change it for the worst and lose the customers you do have.

You are desperate to rebrand but already need another 40 hours in the day as it is. You would love to have a marketing department who could just deal with all of this, but there is no way that is plausible for your company at the moment.

Or is it?

At The Marketing People, many of our clients use us as their marketing department and let us take care of all their marketing needs.

From a full rebrand of your company, to sending letters out to your customers, we can help. That means you can continue to focus on your business.

We can also offer a full rebrand to help you expand your business in to areas that were previously unavailable to you. Have a look at the blog post from our Marketing Dogs about the rebrand we did for edo “Bonjour and Ni Hao edo” for a bit more detail on the process of rebranding.

Can’t wait to get started? Give us a call today to book in for a friendly, no obligation chat about how we might be able to help.

 

The Marketing DogsGeorge and Chops say: Always start with a big fuss, it’s the best way to start any day

 

 

Click here to read more from the I Don’t Know series.