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It is no doubt that social media can help your business if you use it properly, but how do you know if it’s working? As social is all about relationship building, you may find it more difficult to track your

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Lots of businesses talk about getting leads from social media, but it’s all a load of rubbish right? No one can really gain anything from this chatter across the web and get serious business from it? Wrong. There’s a reason

So every year there is an abundance of new buzzwords in any industry, and marketing is certainly no exception. If you have been for any marketing consultations this year, or work closely with a marketing agency, you may recognise as

Social media can be hard to manage at the best of times. But throw in seasonal events, and more people using social networks, it can be hard to know where to start. How to get noticed, and how to make

You’ve probably heard a lot about inbound marketing now, (we’ve talked about it previously). How you should be working on a customer focused marketing and sales plan, opposed to something more company centric. However you might not quite understand how

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We’ve all been there. When a situation or product has frustrated us so much, we’ve tweeted the company to explain our annoyance at the preceding’s. We are in the age of instant public complaint. With responses going ‘viral’ every day,

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Did you know that LinkedIn has a ranking system? Find out what you can do to increase your LinkedIn ranking and be found by more people. LinkedIn is a valuable tool for making initial contact with prospects, but it can

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So you set up your LinkedIn profile with the hope of increasing your professional network. Which was lovely for the first 6 months, until the novelty wore off. You didn’t have time to check it and it became more like

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In an age of website’s and telephone ordering, exhibitions are an important way to be out there with your customers, push sales and scope out competition. However, it is all too easy to fall into bad habits, which means your

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There seems to be a misconception that social media is easy. That all you have to do is update your status a few times and the leads come flooding in. But that’s not how it works. As with any marketing