The Marketing Dogs do paws, pouts and personalisation.

the marketing dogs do paws, pouts and personlisation

the marketing dogs do paws, pouts and personlisation

Hello humans,

It’s our time to paw the blog again, this time about our pouting poses, as we all got to be models in a photoshoot. So we’re all collaborating on today’s blog.

You may have seen some of the stir we created on social media with our photoshoot news, so we’re here to tell you the tail of the day, and why we were able to spend our Tuesday afternoon pulling puppy dog faces.

Our brief from the humans, was to aid Personalised Nation with some pictures they could use for personalised items they will be showcasing at their stand at Staffordshire County Show 2016.

It is a huge show with so much going on, and is a mix of humans and all kind of animals (it sounds like a grrreat show to us!).

Whilst the humans worry about the leaflets, and pop up banner, and tablecloth, we got the pawesome job of having some pictures taken to be featured on the items they’ll display.

We wanted to make sure our friends Matt and Kelly get lots of people to the stand, so we wagged our tails over to their unit on Tuesday afternoon.

 

Dogs at photoshoot

 

I think they only had some cushions in mind, but now we know that Personalised Nation can print your pug mug face on anything, we think the humans should get us on cushions, and duvets, and mugs, and mouse mats, and placemats, and canvas’, and wallpaper, and photobooks, and clocks, and desk blocks, and key holders, and oven gloves, and keyrings, and jigsaws, and phone covers, and drink bottles, and everything else we can get our paws on.

We think mums on board, but dads not as convinced.

So what did we all think of the day?

 

Chops:

Naturally I was the leader, first in the car on the way there, straight in there when we got to the venue to begin the photoshoot, ever the professional me.

After some group shots, I got to take on my personas of princess pug (loveable sweet pug who would never lick your feet or steal your food) and Queen Chopsy (who will make you want to give your food to me in one look).

I got my sparkle on, and a comfy, fluffy throne, and David the photographer seemed really pleased at my hard work.

We also got to meet some of the personalised nation family, who were so lovely I had to give them a lick, especially Matt who was wearing shorts. How could I resist a whole leg?!

 

Chops the pug photoshoot

 

George:

Chops make think she ran the show, but I was the star, you should have seen the poses I was pulling, and I even got to pose on the chair that mum and dad never let me sit on!

I oversaw some of the other shots, and I think my really good friend David the photographer appreciated my input.

Overall? I got to dress up, and play with toys, and have treats, while everyone told me what a good boy I am. Best. Day. Ever.

 

George Photoshoot

 

Sammy:

I only thought I’d be able to do a little bit, as I had been at the vets a few days before, and was still feeling a little poorly, so I let Chops and George take the lead.

But once there was treats out, I couldn’t help but dance, stitches or no stitches! There are hardly any photos where I am able to keep my feet on the floor I was that excited.

I was really happy to have pictures with my new dog squad, we make a good team. But they are very committed, I had to go have a little explore around the unit, give my expert advice to David photographer and David dad, and have a little cuddle with Lauren, to have a little break from posing.

 

Sammy photoshoot

 

What now?

Other pawed pals, we would recommend having a photoshoot here, as it was a lot of fun, and the shots that photographer David got are even better than our selfies!

But sorry eager humans, you will have to wait till our next blog to see the professional ones.

You will also have to wait to see what Personalised Nation creates, but we definitely think you should go and visit them on the 1st and 2nd of June at the Stafford County Show, and see all the woofly products they offer on their website.

 

Do you have an exhibition coming up, and would like help with your stand? The humans may be able to help, just bark at them. If you want to see more from The Marketing Dogs, you can check out more of our adventures here.

 

6 traditional marketing methods you should still be considering.

6 traditional marketing methods you should still be considering.

6 traditional marketing methods you should still be considering.

In an age of digital marketing, it can be really hard to see the purpose of print, or more traditional marketing methods. And yes, we will agree that you certainly should be looking to push your efforts on your website, social media and through online advertising. However, this isn’t to say that you should drop traditional methods altogether, and you’ll probably get a better result by combining the two …

We’re going to look through 6 ways you can use traditional and printed marketing methods to improve your next campaign, and why you shouldn’t give up on print just yet.

 

Business Cards

Business cards are a much overlooked source of marketing. Yes, everyone has them as priority, and goes and gets them printed as soon as possible. However most of the time they are not made to their true potential.

As you can see in this infographic, the top mistake made on business cards are not having a creative or clean design. Leaving your contact information unclear. Using poor quality printing or paper, and using an oversized card.

The lure to get business cards printed quickly and cost effectively can mean rushing to a printers with no design. Or sending off a good design to be printed for free on thin card, which may actually leave you worse off than before. The rush can also mean important information is left off your card, leaving them worthless. Check our blog on what information needs to be on your business card. To make sure you have included all the relevant info.

Taking the time to look at the design, double checking the information and having your cards printed on quality stock will leave your prospective clients with a far better impression of your company. Rather than handing over something that looks like it has been printed off at home.

 

Direct Mail Campaign

We’ve blogged previously about the case for direct mail, and reasons you should be sending letter campaigns. So it should be no surprise that direct mail is on the list.

Direct Mail is a great way to reach customers a little more personally in a digital age. With spam more likely to reach your customers through emails than on their doormat now, the letter has become a more personal touch as it once was.

As this blog points out, emails are very easily ignored and binned. Whereas most people will actually open envelopes, with 70% – 80% of consumers opening most of their mail. Compare that to an average open rate of around 30% for email campaigns.

People are also far more likely to keep a letter too. Whether that’s with intention to buy or contact you immediately. Or whether it’s because it’s sat on the pile of papers and letters to be sorted, shredded, or burned on the log fire. The fact is that it is still there, in front of your potential customer for a significantly longer period than an email.

 

Leaflets

As with Direct Mail, we have blogged about this previously on how you can use leaflets effectively. Leaflets are a really cost effective way of getting your brand out there, and for getting “quick win” business back.

And as with direct mail, leaflets can actually be well received by recipients. With nearly 50% of households storing leaflets, and 93% of people enjoying that they get door drop product samples or vouchers and offers. Perhaps the leaflet isn’t as done as you thought.

 

Exhibition stand set up

At The Marketing People, we do love exhibitions. As though they are a lot of work, they are such a bundle of energy and adrenaline all condensed into a day or two.

Exhibitions set ups can seem a huge expense with no guaranteed results. But the truth is once you have your set up, you have a great toolkit. One that you can use again and again when it comes to your marketing. Not to mention the huge benefits you gain from the exhibition itself by having the right kit.

With over 13 million people attending exhibitions a year, and spending around £2.6 billion on the goods or services demonstrated. It just seems good to make the most of that opportunity. That means having a creatively designed stand that sends the right messages.

A good, well designed stand can last for a few exhibitions. And if you include pop up banners as part of that set up, you can use them multiple times for other events. Such as networking meetings, or even in the foyer of your offices.

 

Internal and external signage

We’ve all tried to find a business before, but had real trouble because there hasn’t been adequate signage. Which though a bit annoying, isn’t the end of the world. As you no doubt give them a call, or persist until you find them. But what about attracting new customers? If your business can’t be found by those who know about you and want to buy from or work with you, then what hope do new customers have?

In this useful infographic, it states that research indicates that 85% of your customers live or work with a 5 mile radius of your business. Meaning they could potentially see your sign up 60 times a month. But does it work? Apparently signs can attract up to half of a start ups new customers. And 35% of passers-by wouldn’t even know there was a business there without a sign.

 

Vehicle livery

A lot of marketing these days is making sure you advertise to the right people at the right time to ensure more sales. Or better qualified leads at the very least. But there will always be people who you could advertise to, but can’t reach. Those who don’t use social media for example, but that is where a combined approach comes in, and vehicle livery is a prime example of this.

As can be seen in this blog, the average vehicle that is driven 15,000 miles a year will pass in front of 9 million vehicles. Which means your vehicle graphics reach more potential customers at a lower cost than all other forms of outdoor advertising.

So that’s 9 million extra people seeing your business. Even more if you account for more than one person in each car who may require your services.

Not to mention it also builds up your credibility as a business if you are seen in a branded vehicle. Not only have you built up your brand recognition so people are more likely to feel familiar with your services when they see you. But it builds trust that you are who you say who you are. You will fulfil the promises you make, as you are bringing your brand name with you.

 

Summary

As with most things, a balance is certainly needed. You can’t dump 5000 leaflets in an area. Or put up a 10 foot sign outside your business, and expect business to pour in and keep pouring in. You need to sure a little of each of these methods in conjunction with each other. As well as with digital marketing methods. To maintain a consistent campaign and the best chance of bringing customers in repeatedly.

 

If you’re struggled to lay out a combined marketing strategy, why not give us a call and see if we can help? With a huge amount of experience, and a friendly team, a little trip to our offices in Burntwood may be the best decision you make when it comes to your marketing. Or if you want to read more about print, why not check out our other blogs?

Six ways you can use leaflets

six ways you can use leaflets

We know that businesses want value for money and a leaflet gives just that. It has multiple uses and can provide your business with many benefits.

Perhaps you aren’t convinced though or don’t see how a leaflet could be of use to your business. If so, here are six ways your business can use leaflets.

 

Send them out with orders:

If you operate an e-commerce website, send a leaflet out with every order. To remind your customers about other products or services you sell.

It’s possible that some of your customers won’t be aware of all of the products or services you offer. So telling them about it may encourage them to repurchase.

If you’re a small business you may sell on Amazon and eBay. So sending out a leaflet with your website address on may encourage people to buy direct.

 

Offers

Whether you send them out with orders or hand them out to people, offering people an incentive to purchase (or repurchase) can help your bottom line.

It doesn’t need to be ‘25% off this product’. It could be: six months free technical support, a free ebook, a branded laptop bag or something else entirely.

What you can offer as incentive will depend on your business and who your customers are. As it needs to be something that appeals to them.

 

Send people to your website or social media:

Any piece of marketing material you produce should contain your contact information. Including your website address and any social media networks you’re on.

If people are happy with the service they’ve received or want to find out more they may visit your website or follow you on social media.

Getting someone to your website or to follow your business on social media gives you further opportunities to engage with them. And to move them down the sales funnel.

 

Exhibitions:

Having leaflets on your stands means that people who are interested in your brand, products or services have something to takeaway and read later.

This again may encourage them to visit your website or get in touch with you to find out more. If you can get a conversation started you’ve got a great opportunity to turn a prospect into a customer.

 

Go door knocking

Heading out to local businesses in your area and knocking on doors is a good way to get your name out there and initiate a conversation.

Often you may be told that the person you want to talk to is busy. Perhaps they really are, so there’s no harm in leaving a leaflet behind for that person to look at when they’re free.

If your leaflet represents your business effectively and is what that person is looking for you might get a call back.

 

Branding:

Anything you do that involves your business needs to represent your brand effectively. Whether it’s your website, a catalogue, a leaflet or something else.

Handing out leaflets is another opportunity for you to get your brand in front of people which can lead to leads and sales.

If you expect your leaflet to bring your business real benefits such as leads, sales and loyal customers. It needs to contain key marketing messages that mean something to the people viewing it.

We regularly design leaflets which benefit our clients by generating leads and sales, to find out how we can do the same for you fill in our contact form or call us to arrange a chat.

Branding & Creative Design for Burntwood & District CFRs.

Community First Responders leaflet and stand

Community First Responders leaflet and stand

The Burntwood District Community First Responders (CFRs) are a group of volunteers who respond to emergency calls on behalf of the West Midlands Ambulance Service and are able to arrive at the scene and begin treatment before the Ambulance arrives.

Recently the CFRs approached us to design an exhibition stand and leaflet for a fundraising event they’re holding at Veolia in Cannock. Who very kindly allow the CFRs to store their First Response vehicle at their premises which are secure and allow them access to the vehicle 24/7.

If you wish to attend and support the CFRs, the event will take place on Friday morning on the 21st June. You will be able to find their stand in the foyer at Veolia.

 

The Challenge

Fundraising is essential to the CFRs as they are all volunteers who do it in their spare time. So without donations they won’t be able to afford new equipment or a much needed Response Car. As their existing one has over 102,000 miles on the clock.

So the message we needed to get across to the local community was this. Without public support they won’t be able to respond to emergency calls and offer people life saving treatment.

 

The Answer

When the CFRs initially got in touch with us they didn’t have a brand at all. So in order to help them raise awareness, we consulted with them and followed our branding process. Which looks at who you are and what you do, to develop the Burntwood Community First Responders brand.

Before we could begin the creative design process we looked at the key marketing messages. Which needed to be on the exhibition stand and leaflet. These included; who the CFRs are, what they do and a strong call to action which encourages people to donate to them.

After looking at the key marketing messages we were able to move onto creative design and design an exhibition stand for the event and a leaflet which will be given out on stand and will be used in local businesses to help raise awareness throughout the community.

 

What’s Next?

We like helping out charities or volunteer groups wherever we can and as a Burntwood based business we felt it was important that we supported our local CFRs as the work they do is brilliant and we may benefit from their help one day. We will continue to support them and will be looking to help them with their website in the near future.

 

If you would like to find out more about the Community First Responders visit their website, where you can also support them and make a donation via PayPal.

To find out how we can help you with marketing that offers you real opportunities to sell your products or services, call us on 01543 495 752 or email us at contact@themarketingpeople.com.