Rapid Response gets Rapid Results with their digital ad campaign.

rapid response gets rapid results header

rapid response gets rapid results header

Over the last few weeks, we’ve been involved in a few really exciting projects with Rapid Response. A care provider serving Cannock, Stafford and surrounding areas. 

From updating their website, holding a photoshoot for their team, to creating adverts for their latest vacancy. We’ve really enjoyed working with Mitch and the team so far.

We’ve been working on some printed ads for local publications such as the Stafford Directory. As well as digital ads for their social media and on screen displays, to push their recruitment campaign.

This week marks the first of their digital adverts going live in Stafford, on the large screen outside of Couture. Which you’ll be able to see the through until the start of January!

Though the advert hasn’t been live for more than a few days, they have been inundated with calls. Which is a great response, and shows the power of a great marketing campaign. By updating their site, launching multiple adverts across different channels and keeping up to date on their social media, they have been able to ensure a successful start to their recruitment drive.


If you’re looking to go into care, or looking for a change in company. And would like to take advantage of flexible shift patterns, free uniforms and free training, why not call Rapid Response on 01543 220868 to arrange an immediate interview?

Rapid response recruitment ad

 

We’re now working together on the invitations for the Rapid Response Christmas party. We’re looking forward to future projects in the New Year. You can read all about the work we have done together so far in our case studies.

If you’d like to see what we could do for your ad campaign, or you need to get your recruitment drive up and running, give us a call on 01543 495752 to see what we could do for you.

Taking care of Training Manuals for Quality Care

Quality Care Montage

Quality Care Montage

Even if your businesses internal documents will never be seen by customers it’s still important to make sure they are in brand.

As well as reinforcing the brand for your staff. It also shows them that you’re paying real attention to everything involving the business. Including internal documents which don’t have to be in brand.

Handing your staff a branded, neat and tidy training manual may boost moral. Because it makes them feel like they belong and that you’ve gone to the effort to produce something that looks nice for them to use.

We were recently approached by long-time clients of ours, Quality Care. Who wanted training manuals printing to give to their trainees and trainers. To ensure their 100+ trainees were trained correctly and were compliant.

After receiving the training manual in various formats. We edited it, added contents pages, formatted it and compiled it into one master PDF.

We were then able to move onto the graphic design process. Which involved applying the brand and designing a cover.

Once the graphic design stage was completed, we proofread it. Had it approved by the client and sent the training manual off to print and had it delivered to the client.

What did quality care have to say?

Quality Care were thrilled with their new, updated and branded training manuals!

‘I would like to thank you and your team for your professional assistance with the conception and completion of our new training materials. You have provided faultless service throughout and I would not hesitate to promote and recommend your services.

Once again many thanks and look forward to working with you in the future.’

–          Richard Smith, CEO

Whether your customers see a document or not. It’s worth putting the same amount of effort into branding internal documents than you do into branding client facing documents and marketing collateral.

If you’re looking for internal documents to be designed. Or marketing collateral such as brochures or catalogues. We can help create something that will benefit your business. To find out more and arrange a chat call us on 01543 495 752 or fill in our online contact form.

Six ways you can use leaflets

six ways you can use leaflets

We know that businesses want value for money and a leaflet gives just that. It has multiple uses and can provide your business with many benefits.

Perhaps you aren’t convinced though or don’t see how a leaflet could be of use to your business. If so, here are six ways your business can use leaflets.

 

Send them out with orders:

If you operate an e-commerce website, send a leaflet out with every order. To remind your customers about other products or services you sell.

It’s possible that some of your customers won’t be aware of all of the products or services you offer. So telling them about it may encourage them to repurchase.

If you’re a small business you may sell on Amazon and eBay. So sending out a leaflet with your website address on may encourage people to buy direct.

 

Offers

Whether you send them out with orders or hand them out to people, offering people an incentive to purchase (or repurchase) can help your bottom line.

It doesn’t need to be ‘25% off this product’. It could be: six months free technical support, a free ebook, a branded laptop bag or something else entirely.

What you can offer as incentive will depend on your business and who your customers are. As it needs to be something that appeals to them.

 

Send people to your website or social media:

Any piece of marketing material you produce should contain your contact information. Including your website address and any social media networks you’re on.

If people are happy with the service they’ve received or want to find out more they may visit your website or follow you on social media.

Getting someone to your website or to follow your business on social media gives you further opportunities to engage with them. And to move them down the sales funnel.

 

Exhibitions:

Having leaflets on your stands means that people who are interested in your brand, products or services have something to takeaway and read later.

This again may encourage them to visit your website or get in touch with you to find out more. If you can get a conversation started you’ve got a great opportunity to turn a prospect into a customer.

 

Go door knocking

Heading out to local businesses in your area and knocking on doors is a good way to get your name out there and initiate a conversation.

Often you may be told that the person you want to talk to is busy. Perhaps they really are, so there’s no harm in leaving a leaflet behind for that person to look at when they’re free.

If your leaflet represents your business effectively and is what that person is looking for you might get a call back.

 

Branding:

Anything you do that involves your business needs to represent your brand effectively. Whether it’s your website, a catalogue, a leaflet or something else.

Handing out leaflets is another opportunity for you to get your brand in front of people which can lead to leads and sales.

If you expect your leaflet to bring your business real benefits such as leads, sales and loyal customers. It needs to contain key marketing messages that mean something to the people viewing it.

We regularly design leaflets which benefit our clients by generating leads and sales, to find out how we can do the same for you fill in our contact form or call us to arrange a chat.