We know that businesses want value for money and a leaflet gives just that. It has multiple uses and can provide your business with many benefits.
Perhaps you aren’t convinced though or don’t see how a leaflet could be of use to your business. If so, here are six ways your business can use leaflets.
Send them out with orders:
If you operate an e-commerce website, send a leaflet out with every order. To remind your customers about other products or services you sell.
It’s possible that some of your customers won’t be aware of all of the products or services you offer. So telling them about it may encourage them to repurchase.
If you’re a small business you may sell on Amazon and eBay. So sending out a leaflet with your website address on may encourage people to buy direct.
Whether you send them out with orders or hand them out to people, offering people an incentive to purchase (or repurchase) can help your bottom line.
It doesn’t need to be ‘25% off this product’. It could be: six months free technical support, a free ebook, a branded laptop bag or something else entirely.
What you can offer as incentive will depend on your business and who your customers are. As it needs to be something that appeals to them.
Send people to your website or social media:
Any piece of marketing material you produce should contain your contact information. Including your website address and any social media networks you’re on.
If people are happy with the service they’ve received or want to find out more they may visit your website or follow you on social media.
Getting someone to your website or to follow your business on social media gives you further opportunities to engage with them. And to move them down the sales funnel.
Having leaflets on your stands means that people who are interested in your brand, products or services have something to takeaway and read later.
This again may encourage them to visit your website or get in touch with you to find out more. If you can get a conversation started you’ve got a great opportunity to turn a prospect into a customer.
Go door knocking
Heading out to local businesses in your area and knocking on doors is a good way to get your name out there and initiate a conversation.
Often you may be told that the person you want to talk to is busy. Perhaps they really are, so there’s no harm in leaving a leaflet behind for that person to look at when they’re free.
If your leaflet represents your business effectively and is what that person is looking for you might get a call back.
Anything you do that involves your business needs to represent your brand effectively. Whether it’s your website, a catalogue, a leaflet or something else.
Handing out leaflets is another opportunity for you to get your brand in front of people which can lead to leads and sales.
If you expect your leaflet to bring your business real benefits such as leads, sales and loyal customers. It needs to contain key marketing messages that mean something to the people viewing it.