The Top Five Reasons Why Office Dogs are Great!

the marketing dogs

Dogs are truly a man’s best friend… and in our case a colleague’s best friend too. At The Marketing People, our famous pooches George, Chops, and Sammy bring a lot of fun, happiness, and productivity to our offices and we want to share with you the top five reasons why you should have office dogs too! George, Chops, and Sammy are not only cute faces, but they also bring fantastic benefits to our business and colleagues too.

1. Build and Strengthen Colleague Relationships

Having the dogs in the office is the perfect opportunity for our colleagues to build and strengthen existing relationships and bond together over their common love for dogs! Having good relationships with colleagues is one of the top factors contributing to job satisfaction according to Jacob Morgan, Forbes writer. Additionally, better relationships amongst colleagues lead to more effective collaborative work within office teams, which is great for the business!

Dogs encourage better employee relationships.

Dogs can help reduce stress and increase productivity

2. Increases Productivity and Improving Office Mood

This point speaks for itself here, having dogs in the office boosts everyone’s mood. From our colleagues to visitors, and even the postman- you can’t not smile at their cute faces. Despite the thought that dogs may be distracting in the workplace, once the initial buzz of the dogs being in the office fades, taking short breaks to pay attention to the dogs is ideal for reflection, focus, and productivity. A scientific study found that temporarily taking your mind off work for short bursts increases energy levels and motivation in the office.

3. Reduces Stress

For some of the stressful situations in work and difficult problem-solving tasks, you might get to the point where you just need something to make you smile. For us, George, Chops, and Sammy all shine their hilarious personalities and in those stressful moments, it’s just what we need. For those temporary moments of writer’s block or if something isn’t making sense- taking 2 minutes away from the computer screen to play with the dogs can be the perfect solution. It is also scientifically proven that caring for and stroking animals has stress-relieving physiological benefits and will directly reduce your stress hormone levels.

Laurie and Sammy

4. Icebreaker for Clients

Having dogs in the office can be a brilliant icebreaker if you have customers come into your offices on a frequent basis. Our dogs are very welcoming and friendly, and the introduction from an office dog can be the perfect start to your business meetings. Not only can the dogs offer a warm welcome, but they can help make you more memorable as a business- which could be the difference between potential clients signing new deals.

5. Great Opportunity for Exercise

Having the dogs in the office is the perfect motivator for taking a break during the day and giving yourself and your pooch a great burst of healthy exercise. Not only is this wonderful for the dog to get out for some fresh air, but it also gives colleagues an opportunity to take a mental break away from the desk at lunchtime. This gives you the opportunity to reflect on the morning's successes and come back to the office ready for a productive afternoon.

Exercise is great for productivity at work

Points to Consider

  • Consider whether all your employees are happy with the idea of an office dog. It is important to ensure everyone’s opinion is considered, valued, and respected.
  • Keep a designated area for the dog(s) to relax during the working day. You have your desk, and they have their basket.
  • Create dog-free zones for any visitors that may be allergic to, or not like dogs. You do not want to upset customers or visitors, and for serious scenarios such as important meetings- a dog’s company may be more distracting than beneficial.
  • Ensure you have office dogs with the right kind of temperament. Untrained, yappy, or aggressive dogs will not set the right tone for the office so look to have calming, friendly, and happy dogs in your office.
  • Is the office space safe for the dogs to stay? Ensure all cables are neatly tucked away and human food is
  •  out of snout reach! It is also important to consider exits and stairs and whether they need dog-proofing to ensure the dogs don’t have an office-wide adventure unsupervised!

Greeting clients at the front door

3,000 Push-Ups in November for Teenage Cancer Trust

Ashley Mitchell, Web Developer/Designer at the marketing people, is raising money for Teenage Cancer Trust by doing 3,000 push-ups this November.

 

The Teenage Cancer Trust is the only UK charity dedicated to giving young people the specialised nursing and emotional support they require. They state “Our vision is a future where young people’s lives don’t stop because they have cancer. We make sure they’re treated as young people first, cancer patients second and everything we do aims to improve their quality of life and chances of survival”.

Since the start of November, Ashley Mitchell has been working towards doing 3,000 push-ups to raise money for the Teenage Cancer Trust. Remarkably, Ashley managed to reach his goal of £150 in under 24 hours thanks to the support from his friends and family and donations are continuously being made meaning a total of £321 has currently been donated!

Ashley will be uploading a video each week to his Fundraiser Page on Facebook which shows him completing the challenge. Make sure to follow along on his progress and if you are able to make a donation, big or small, we would greatly appreciate it. Any contribution will make a huge impact.

Anyone Can Do Our Job…

Yes, you read that title right. Anyone can do marketing. But can anyone do marketing effectively? No.

Watch our video below where Managing Director, David Mitchell and recent graduate Danielle Jupp, discuss why marketing is not something that ‘just anyone’ can do.

 

 

Before we get started if you didn’t manage to watch this video live. Then subscribe to our YouTube Channel so you never miss a video again.

Danielle Jupp has spent the last week completing some work experience at the marketing people after recently graduating from the University of Derby.

“I wanted to be in business and to help people; the perfect solution there is marketing because you’re helping people build their business, grow sales and I think this is just the perfect combination of the two”.

As a result of education and experience, marketeers make strategic moves. Some businesses will just say what they want to say to people, rather than saying what that customer needs to see or hear to actually take the right action that the business want them to take against the marketing activity.

 

So, what is marketing?

 

Marketing is a profession, not a hobby. It’s difficult to the answer “what is marketing” as there are so many aspects to it but put simply, marketing is the process of establishing your position in the market place and communicating with existing/potential customers in a way that puts you ahead of your competitors, in order to attract, engage, convince and convert customers.

“One of the key things that Danni has mentioned is the psychology element and that’s what marketing is all about. But by being qualified to do it, there’s a big difference, it saves clients’ money, it saves time and it saves presenting yourself in the wrong way and I think the strategy is the most important bit”.

Being educated in consumer psychology has helped Danielle to put a focus on the consumer journey. “The journey doesn’t just start at customers calling you up for a consultation or to buy your products, the journey starts, for example, when they look for your website. Was it easy to find on Google? When they found it was it nice to look at and easy to navigate? All these things play on your psychology”.

One of the main things that businesses go wrong with is not being able to look at themselves objectively.

“You need to have a look objectively at who you are as a business and what you’re offering. Empathise with your target audience, really stand in their shoes, stand the other side of the table and look at what they require”.

 

If you would like to find out how we can help you to attract, engage, convince and convert customers for your business then give us a call on 01543 495 752  or book an appointment.