Ashley Mitchell, Web Developer/Designer at the marketing people, is raising money for Teenage Cancer Trust by doing 3,000 push-ups this November.
The Teenage Cancer Trust is the only UK charity dedicated to giving young people the specialised nursing and emotional support they require. They state “Our vision is a future where young people’s lives don’t stop because they have cancer. We make sure they’re treated as young people first, cancer patients second and everything we do aims to improve their quality of life and chances of survival”.
Since the start of November, Ashley Mitchell has been working towards doing 3,000 push-ups to raise money for the Teenage Cancer Trust. Remarkably, Ashley managed to reach his goal of £150 in under 24 hours thanks to the support from his friends and family and donations are continuously being made meaning a total of £321 has currently been donated!
Ashley will be uploading a video each week to his Fundraiser Page on Facebook which shows him completing the challenge. Make sure to follow along on his progress and if you are able to make a donation, big or small, we would greatly appreciate it. Any contribution will make a huge impact.
Danielle Jupp has spent the last week completing some work experience at the marketing people after recently graduating from the University of Derby.
“I wanted to be in business and to help people; the perfect solution there is marketing because you’re helping people build their business, grow sales and I think this is just the perfect combination of the two”.
As a result of education and experience, marketeers make strategic moves. Some businesses will just say what they want to say to people, rather than saying what that customer needs to see or hear to actually take the right action that the business want them to take against the marketing activity.
So, what is marketing?
Marketing is a profession, not a hobby. It’s difficult to the answer “what is marketing” as there are so many aspects to it but put simply, marketing is the process of establishing your position in the market place and communicating with existing/potential customers in a way that puts you ahead of your competitors, in order to attract, engage, convince and convert customers.
“One of the key things that Danni has mentioned is the psychology element and that’s what marketing is all about. But by being qualified to do it, there’s a big difference, it saves clients’ money, it saves time and it saves presenting yourself in the wrong way and I think the strategy is the most important bit”.
Being educated in consumer psychology has helped Danielle to put a focus on the consumer journey. “The journey doesn’t just start at customers calling you up for a consultation or to buy your products, the journey starts, for example, when they look for your website. Was it easy to find on Google? When they found it was it nice to look at and easy to navigate? All these things play on your psychology”.
One of the main things that businesses go wrong with is not being able to look at themselves objectively.
“You need to have a look objectively at who you are as a business and what you’re offering. Empathise with your target audience, really stand in their shoes, stand the other side of the table and look at what they require”.
If you would like to find out how we can help you to attract, engage, convince and convert customers for your business then give us a call on 01543 495 752 or book an appointment.
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