Let Us Get Round to the Marketing For You

How many times have you tried to tackle your own marketing and ended up giving up after 10 minutes because something else in your business required your attention more? Don’t worry, you’re not alone.

Sometimes it can feel impossible to find the time to start an email campaign, or send off those leaflets that are now covered in an inch of dust on your desk, or even check on those ads you’ve had running in the background for months on end…

The point is, you’re good at running your business but we're good at marketing… so let’s join forces.

Don’t forget to plan time for marketing

In light of February being National Time Management Month, we thought this is the ideal opportunity for you to assess what’s going on in your business and plan in some time for marketing. As we do this all day every day, we know how much time this can take up, time you may not have yourself.

We know after years in the business that rushed marketing is very unlikely to be successful. Successful marketing that gets results takes time, experience and knowledge- luckily, that’s something we have plenty of! Don’t let your marketing take a back seat in 2021, why not let us take care of it whilst you focus on the things your business requires from you.

The Marketing People, three stage process to marketing. Step 1, pre-marketing

Our strategy

Over the years, we have developed a strategy to help clients identify the best way to use their marketing and budget. This comes as a part of our three-stage process. One fundamental step, but often the most forgotten step, is pre-marketing. If you don’t already know about our three marketing stages, check out this video from our Managing Director, David Mitchell (FCIM), where he simply explains how pre-marketing can stop you from wasting money on marketing that doesn’t work.

So, before you print those thousands of leaflets, or hit publish on your Google Ads, just take a second and think; “Why am I saying this message? Am I directing my customers to the right place to convert? And, is this what my target audience need or want to see in order to convert?” They can be hard questions to answer, we know.

A positive change for your business

There is a lot of change going on in the world right now, so why not turn this change into a positive one for you and your business. We can help you take a step back and look at your business goals and direction to ensure your branding and positioning is appropriate for the market you’re in. This will help you to utilise your budget effectively and engage in marketing that works.

We know marketing may not be your top priority, but it should be one of your business’s priorities. Let us take the job off your hands and see what growth we could make for your business.

Working with you to improve your business

If this sounds like something of value to you, get in touch and we can organise a free, no-obligation meeting to discuss how we can help you.

What is Pay Per Click?

What is Pay Per Click?

Pay Per Click, also frequently known as PPC, simply refers to when advertisers will only pay for an ad when a user physically clicks on its content. These ads are usually displayed across platforms such as Google, Bing, Facebook, etc.

Unlike the organic method, (the slower route to more customers) these platforms generate revenue by offering pay per click services. This is essentially an auction for businesses to advertise in prime space on their websites, for example, at the top of Google search or in the newsfeed in social media.

Pay Per Click enables you to jump the queue, avoiding months of getting your content out organically, to get in front of people who are actively looking for your product or service.  You can pay platforms like Google, Bing, Facebook and Instagram to push your content to users who are likely to be interested in what you are promoting and you only pay when customers click. (Please note: depending on your campaign objectives, Facebook charge by impressions too, so be careful).


Pros of Pay Per Click (PPC).

  • Very fast to market, on the same day in most cases.
  • As a business, you get to control what prospects see.
  • PPC gives you scale, providing your profitable ads, rather than you simply giving the platform more money.
  • You get in front of someone in their moment of search, increasing the chance of getting that sale enquiry or appointment.
  • You can remarket your website visitors to bring that person back to the website to enquire. This is a massively powerful tool, as in Google you can show your ads and you only pay when a person clicks on the ad.

Cons of Pay Per Click (PPC).

  • Requires a regular budget for optimum results.
  • You need a solid sales process already in place and to work on your customers’ digital journey to ensure those clicks are producing sales, enquiries, or bookings (whatever your goal might be).
  • PPC requires commitment and patience to continuously test different ads over time to refine the ideal ad content.
  • PPC is not a “set and forget” process, it requires continuous support and attention, so it may be worth investing in an agency (such as ourselves) as they have the expertise and dedicated time to keep on top of your ads.


Now, if you’re still reading this, then why not check out a case study from one our pay per click campaigns, where we took a client who was running their own pay per click campaign and cut their costs by 90% in 3 months. Click here to watch the video and if you think you would benefit from a quote on your pay per click campaign, then you can get a quote on that page too or give us a call on 01543 241247.

However, if you are not at the stage of publishing ads just yet, no worries, check out this YouTube video on 4 ways to grow your business here.

We hope this quick blog has been insightful into the world of pay per click (PPC) and if you want to learn more about digital marketing head over to our YouTube channel.