How We Turned a Frustrated Business Owner’s e-Commerce Website Nightmare into a Dream

The Cartridge Shop new e-Commerce website

Our Latest Client

We love sharing great news, and today we are happy to announce the launch of our latest client’s brand-new e-Commerce website. We have been working with The Cartridge Shop over the last few months, building them a solid brand to thrive in the online market and a fully functional e-Commerce website that allows customers to purchase items online.

Frustrated by Developers that Cannot Fulfil your Potential?

Our client reached out to the marketing people because their previous web developer could not fulfil their requests when it came to the capabilities of an e-Commerce website. We could give The Cartridge Shop the tools they needed to make the most out of their investment and maximise sales capacities.

After recently changing their business model, The Cartridge Shop sold their previous shop in Walsall, West Midlands. They are pursuing the path to be a predominantly online retailer and supplier but needed support in order to strive. This is where we stepped in and turned our client's e-Commerce nightmare into a dream.

How We Brought The Cartridge Shop to Life

Initial Consultations

From day one, we talk business. Our approach is to get to the root of business problems and work from the centre outwards at the marketing people. We discussed their goals, frustrations, and requirements with The Cartridge Shop, not just what they wanted on their website, but about their business objectives and their plans for developing that business.

This was our client's feedback after their initial consultations with us.

Branding

We agreed it was important for The Cartridge Shop's branding to radiate their values, ethos, and expertise during our business and marketing consultations. In-depth analysis of our client's and their competitor's market space aided us when designing and developing their new Brand ID (logo) and creating a strapline.

Positioning them as a provider of more than just ink cartridges, as a service-driven and understanding business that would stand out from its competitors while creating a brand that would show the transition from only a brick and mortar business to bricks and mortar and online e-commerce provider.

Before and after logos designed by The Marketing People

Web Design

Creating a website that was appropriate for the marketplace, but mostly, easy for customers to find the exact product they were looking for fast was key in this web development.

We implemented a smart search bar that automatically changes the result as you continue to type the product you desire, which was great for customer usability. Working with over 3,400 products our team created a well structured e-Commerce element to The Cartridge Shop’s website that allows customers from across the UK to purchase online.

If this sounds like something that would work well on your website, get in touch and we can talk about how we can bring your e-Commerce website to life.

Category sort for new website, organising over 3400 products

Graphic Design

To keep branding consistent across all touchpoints of the business we created digital stationery for our client featuring the new logo, brand colours, and theme. We produced digital letterheads, compliment slips, business cards, and email signatures for The Cartridge Shop.

Summary

Overall we had helped a business with more than just a shop-online facility. Before our meetings, The Cartridge Shop were frustrated and caught in a battle to get completed based on the specific requirements they had, as not an out of the box site could not provide. A clear brand strategy and position, a meaningful strapline, and all the tools to start marketing are now in place. We are about to undertake a digital ad campaign on behalf of the client to market and promote sales, although organically, online sales are already happening.

Want to See More?

To read more about our client's success stories, head over to our Case Study section of the website to see in detail how we supported The Cartridge Shop and many other brands to thrive and grow.

Why not get in touch to see how we can save you from a business & marketing nightmare. Give us a call on 01543 495 752.

The Marketing People celebrate #StaffordshireDay

The Marketing People and many businesses across Cannock Chase and the surrounding areas will celebrate the 6th annual Staffordshire Day on 1st May 2021. Our MD David Mitchell, also vice president of the Cannock Chase Chamber of Commerce, was honoured to be asked by the Chamber to produce a short video exclaiming his love of our county in light of the Staffordshire Day celebrations.

Staffordshire has really got it all from castles to theme parks, museums to universities all seated in a fabulous landscape; just a few great parts of Staffordshire that make it a wonderful place to live, work, and explore. But what makes Staffordshire special is the people, the everyday hardworking, friendly, and welcoming people that make this such a fantastic county. Kind people that say “hello” to strangers and make everyone feel at home, that’s what makes Staffordshire.

This annual event recognises Staffordshire’s community pride and for the 2021 celebrations there is a focus on the resilience of Staffordshire-based businesses. Take a look at enjoy Staffordshire's website to see the events that are happening throughout the day.

As proud members of the Cannock Chase Chamber of Commerce, we are delighted to be celebrating with fellow local & regional businesses. Check out the Chamber of Commerce’s social media pages for updates from across the region: Facebook, Twitter, and LinkedIn.

Want to know how you can get involved too? The event is being held on social media platforms including Instagram, Facebook, & Twitter on Saturday 1st May. All you need to do is use the hashtag #StaffordshireDay to be a part of the conversation.