How we transformed a global manufacturing business, based in Burton Upon Trent, to thrive in an online market

Ginho new and responsive website. Mobile and tablet ready, built by The Marketing People

We are pleased to share another happy client to add to our ever-growing list of satisfied customers. It has been a rewarding challenge for our team to work with Ginho to build a modern, professional, and easy-to-navigate website.

Ginho’s branding and website were outdated and not fit-for-purpose in the modern industry. They needed reviving and updating, to give their brand a much better position in a competitive global landscape.

Improving Ginho’s existing website was an important change as for many of their customers, the website is often the first point of contact. We ensured customers could clearly and easily find the information they needed from the Ginho website by organising the navigation into clear categories. Showcasing Ginho’s specialisms, technological advancements, and capabilities on their website shows Ginho’s confidence, knowledge, and experience in what they do.

Is your website not quite showcasing all the amazing things you can do? Why not give us a call on 01543 495 752 and let's discuss how to fix that!

Graphic design and advertisements created by The Marketing People

Graphic design by The Marketing People

Being an international and family-run business, a strong brand that resonated with customers from all over the world was important. We created a new brand ID and positioning statement to support Ginho in a competitive market. After establishing Ginho’s core values we created the strapline “Value in Everything” which encompassed everything Ginho stood for and provided to their customers daily.

Please head over to our case studies page to read an in-depth account of how we helped Ginho and provided them with a responsive, mobile ready, and professional website.

If this sounds like the kind of improvement your business needs, why not get in touch with us, call 01543 495 752.

How We Turned a Frustrated Business Owner’s e-Commerce Website Nightmare into a Dream

The Cartridge Shop new e-Commerce website

Our Latest Client

We love sharing great news, and today we are happy to announce the launch of our latest client’s brand-new e-Commerce website. We have been working with The Cartridge Shop over the last few months, building them a solid brand to thrive in the online market and a fully functional e-Commerce website that allows customers to purchase items online.

Frustrated by Developers that Cannot Fulfil your Potential?

Our client reached out to the marketing people because their previous web developer could not fulfil their requests when it came to the capabilities of an e-Commerce website. We could give The Cartridge Shop the tools they needed to make the most out of their investment and maximise sales capacities.

After recently changing their business model, The Cartridge Shop sold their previous shop in Walsall, West Midlands. They are pursuing the path to be a predominantly online retailer and supplier but needed support in order to strive. This is where we stepped in and turned our client's e-Commerce nightmare into a dream.

How We Brought The Cartridge Shop to Life

Initial Consultations

From day one, we talk business. Our approach is to get to the root of business problems and work from the centre outwards at the marketing people. We discussed their goals, frustrations, and requirements with The Cartridge Shop, not just what they wanted on their website, but about their business objectives and their plans for developing that business.

This was our client's feedback after their initial consultations with us.

Branding

We agreed it was important for The Cartridge Shop's branding to radiate their values, ethos, and expertise during our business and marketing consultations. In-depth analysis of our client's and their competitor's market space aided us when designing and developing their new Brand ID (logo) and creating a strapline.

Positioning them as a provider of more than just ink cartridges, as a service-driven and understanding business that would stand out from its competitors while creating a brand that would show the transition from only a brick and mortar business to bricks and mortar and online e-commerce provider.

Before and after logos designed by The Marketing People

Web Design

Creating a website that was appropriate for the marketplace, but mostly, easy for customers to find the exact product they were looking for fast was key in this web development.

We implemented a smart search bar that automatically changes the result as you continue to type the product you desire, which was great for customer usability. Working with over 3,400 products our team created a well structured e-Commerce element to The Cartridge Shop’s website that allows customers from across the UK to purchase online.

If this sounds like something that would work well on your website, get in touch and we can talk about how we can bring your e-Commerce website to life.

Category sort for new website, organising over 3400 products

Graphic Design

To keep branding consistent across all touchpoints of the business we created digital stationery for our client featuring the new logo, brand colours, and theme. We produced digital letterheads, compliment slips, business cards, and email signatures for The Cartridge Shop.

Summary

Overall we had helped a business with more than just a shop-online facility. Before our meetings, The Cartridge Shop were frustrated and caught in a battle to get completed based on the specific requirements they had, as not an out of the box site could not provide. A clear brand strategy and position, a meaningful strapline, and all the tools to start marketing are now in place. We are about to undertake a digital ad campaign on behalf of the client to market and promote sales, although organically, online sales are already happening.

Want to See More?

To read more about our client's success stories, head over to our Case Study section of the website to see in detail how we supported The Cartridge Shop and many other brands to thrive and grow.

Why not get in touch to see how we can save you from a business & marketing nightmare. Give us a call on 01543 495 752.