Google is the king of search marketing. Over 63,000 searches are made every second, which presents businesses everywhere with a massive platform to advertise on. This blog will demonstrate how you can increase visits to your website using ad extensions on your Google Search and Display Ads.
Ad extensions essentially expand your ad with additional information, giving visitors more reasons to visit your website. Google have even found that adding a single ad extension could improve your click-through rate by 10-15%.
If you have any experience with Google Ads then you will know how restrictive the character limit can be. With millions of people all across the globe using Google to look for solutions to their problems, it can sometimes feel impossible to provide any solutions in such a short amount of characters. Ad extensions enable you to lengthen your ads by adding more valuable information for consumers.
Ad Extensions can include a multitude of things such as:
- Telephone numbers
- ‘Book an appointment’ link
- Company reviews
- Staff profiles
- Current offers
- And much more…
Below is an image of the search results page when we searched for ‘Divorce lawyer Kingston upon Thames’.
Google has deemed that the first result will provide the user with the best possible experience. As you can see, they have used multiple ad extensions, which is one of the reasons why Google has rewarded them with the top spot on this page. These ad extensions have increased the ad relevance, enabled the user’s questions to be answered in the ad copy and even provided further information about the business.
This advert is also the largest that appears on the search results page. This is a massive benefit as it will stand out against the other ads. If the user is also on a mobile device, this advert will take up the entire screen meaning the user will only be able to see this result unless they scroll further down the page.
By using the site link extension (the second box in the screenshot above) you can add specific pages on your website to your ad. This helps the user to quickly navigate your website and find the information they are looking for. In this example, the user can easily book a consultation, find out more information about the business and even engage with staff members.
The great thing to remember here is that ad extensions do not cost you any extra. In fact, in most cases the costs are actually reduced. When it comes to search you only pay if someone clicks on your ad, so you don’t have to pay for impressions.
If you need help, then get in touch by booking a 15-minute call with our expert team here or during office hours call 01543 495752.