Home » Archives for June 2019

Let’s Do Business Expo 2019: The Power of Networking

Posted on 28th June 2019 by The Marketing People

The Marketing People Let's Do Business Expo 2019

Let’s Do Business Expo 2019, organised by Staffordshire Chambers of Commerce and Greater Birmingham Chambers of Commerce, took place yesterday at Uttoxeter Racecourse and it was networking at its best. Leading the way for Staffordshire businesses, The Marketing People proudly exhibited at stand B60 and what a fantastic day it was for all.

Thank you

A huge thank you to the Chambers of Commerce for organising such a brilliant event. The expo ran seamlessly, with lots of support on hand and a whole host of useful keynote speakers and business growth seminars throughout the day.

Thanks must also go to everyone in attendance, both delegates and exhibitors. It was a brilliant turnout and the hugely popular event secured its place as the annual centrepiece of the local business scene for another year.

Speed networking

The Marketing People started off the flagship event the right way, speaking with over 50 organisations in under an hour.

Making so many new contacts in such a short space of time really got our juices flowing and we were raring to go once we got to our stand.

Exhibitors

The expo hosted over one hundred exhibitors, creating a platform for us all to promote our businesses in a thriving and inspirational environment. It was great for The Marketing People to network with fellow exhibitors in the local business community.

We had some really positive conversations with other exhibitors around their company’s marketing, and came away with lots of qualified leads and potential partnership working.

Delegates

As always, the exhibition attracted hundreds of delegates from a broad range of business sectors. The Marketing People made lots of new connections on the day and took the opportunity to do business with motivated, liked-minded individuals.

Get involved

The Chambers of Commerce promised a day of ‘connections, inspiration and enterprise’ at the Let’s Do Business Expo, and that it certainly was.

The County wide exhibition is just one of many excellent networking opportunities for you and your business, so why come along to future events?

We hope that everyone benefited from the expo- delegates and exhibitors alike- and we look forward to building relationships with the connections that we made yesterday.

For more information about Let’s Do Business Expo 2019 visit www.letsdobusinessexpo.co.uk.

If you would like to exhibit at future Chambers of Commerce events and need any help with your pull up banners, on-screen presentations or stationery for your stand we can help you. Ensure your website is SEO optimised and bringing real benefits to your business ahead of the event, to reap the rewards of your exhibition. Contact us now on 01543 495752 to see how we could work together.

Roller Banners – D&A Education

Posted on 20th June 2019 by The Marketing People

D & A Education wanted to take advantage of our full expertise. They asked The Marketing People to design and produce two roller banners for them, so they could showcase their business in a professional manner at exhibitions and at their training events.

As a full in-house marketing agency, we can manage the whole strategy, design, print and fulfilment process of any of our projects, taking the hassle out of marketing for all our clients.

The benefits of roller banners

Do you have a roller banner for your business? If you haven’t, why not?

Pop-up banners are effective in promoting your brand, whatever the occasion. They are large enough to be noticeable from quite a distance and a high resolution, quality design attracts attention. Their size enables you to deliver most, if not all, your key messages in one place, providing enough information that customers need to make a decision about your product or service. Assembly is quick and simple, plus it doesn’t require much storage space, making it easy to transport to any event.

How to create an effective roller banner

Now you realise the benefits of having a roller banner or two and have decided to invest, you need to ensure that the copy and design of the banner work hand-in-hand to bring benefit to your business.

Plenty of companies can offer you cheap graphic design, but pretty pictures alone won’t generate leads and sales. You want a return on your investment, so you need to consider your brand position before anything else and decide what message it is that you need to get across, and to what type of people.

And so the project begins…

Concept

Firstly, we scoped and developed D & A Education’s brand position. Thinking about who, why and when people would use D & A, we pinpointed their unique selling proposition: they are experienced at managerial level in related industries, compliant with UK legislation and CQC standards, plus they deliver hands-on, engaging and memorable training.

Messaging

Next up, we created suitable messaging in line with the brand ID, considering how their unique selling proposition would benefit potential customers i.e. empowering caring and responsible employers, delivering bespoke training programmes, satisfaction to have staff with great knowledge and skills to help their company and clients, and working together with management to be cost-effective.

Copy

Once we knew what was required to present D & A Education effectively, we could begin the creative process to deliver against the objectives.

We wrote relevant copy to highlight the expertise and experience that they have to offer, and targeted the content towards the people who need to engage with their services. We split the information into two to enhance readability: what D & A do, and why you should choose D & A.

Design

Now it was time to create the visuals.

We have worked with D & A Education from the very beginning, so we had previously developed their brand ID including logo and strapline. We wanted the roller banners to complement the existing stationery and website that we had already designed and produced, so their brand is consistent across all collateral.

The artwork was professional in layout and design to present the business successfully, and clear, concise and eye-catching to demand attention at exhibitions or training events.

Production

Our thorough knowledge of the printing process, stock and material means that we can save our clients time, money and the hassle of having to manage it themselves.

The roller banners were produced in vinyl for its tough and durable quality. This material also makes it easy to pop them up and down, meaning they require very little space to store.

Delivery

After a fast print turnaround, we delivered the roller banners to D & A Education and they were extremely happy with the finished products. They now proudly display them at all exhibitions and when delivering training sessions, further instilling their professionalism and expertise to attendees.

Get your roller banner now

Is your stationery promoting you effectively?

Whether you want to gain more customers, increase revenue, generate more leads and sales, or increase brand awareness to stand out in your sector, your stationery can help with this, as long as it is executed correctly.

To ensure your pop-up banner is a success, pop in to see us for an informal chat and a cup of tea. Call us on 01543 495752 to arrange a day that is convenient for you.

Emergency First Aid at Work

Posted on 18th June 2019 by The Marketing People

We are pleased to announce that we have recently completed and passed Emergency First Aid at Work and Emergency Administration of Epinephrine Auto-Injector training, meaning that The Marketing People now exceed legal provision of first aid in the workplace.

Are you compliant?

The Health and Safety (First Aid) Regulations 1981 require you to provide ‘adequate and appropriate first-aid equipment, facilities and people, so your employees can be given immediate help if they are injured or taken ill at work.’ These regulations apply to all workplaces, but legislations differ depending on the circumstances.

Head to www.hse.gov.uk to find out how first aid affects your business and if you are compliant.

Who to choose?

If you do need to organise appropriate training, as an employer you will need assurance that you have selected a competent training provider.

This was a no-brainer for us. We have worked with D&A Education on many marketing projects, helping them to present their business and its services professionally. So far, we have: reviewed their business name; created their positioning statement and strapline; designed their logo; applied their brand ID to key stationery elements including business cards, letterheads, compliment slips, introducers, flyers, certificates and roller banners; purchased a relevant URL; designed and developed their website, and set up their e-mail accounts, just to name a few.

We continue to work with them to ensure their marketing is still benefiting their business and, as with many of our clients, we have built a friendly, long-lasting relationship with them. We believe in their business model and the training they provide, so it made sense to choose them to ensure we were complying with legislation.

We also arranged for them to use our company premises, as our upstairs room is spacious and comfortable- ideal for both the practical elements of the day and the educational aspect.

What’s the emergency first aid at work training like?

Our experience of first aid training was memorable, engaging and enjoyable whilst remaining professional, practical and productive.

Over the course of the day we were given a presentation on each aspect of first aid to be covered, then we performed hands-on practical exercises in our pairs, before being examined on them.

During the one-day course we covered CPR, how to treat an unconscious casualty, shock, minor injuries, wounds and bleeding, burns, fractures, epilepsy, diabetes and anaphylaxis, plus many more.

Following the practical examinations there was a written test to complete to ensure we had understood everything that we had been taught.

We did it!

We were delighted to find out we scored 100% on the day, meaning The Marketing People are going above current legislations for first aid provisions at work.

To ensure your business is compliant, contact D&A Education on 07951 996203 or visit www.daeducation.co.uk to find out how their wide range of tailored courses can benefit you.

If your marketing needs bringing back to life, call The Marketing People on 01543 495752 to arrange your free initial consultation. Work with us and know that your business- and your health- are in safe hands.

The Marketing People Acquires John Hoey Web Design

Posted on 13th June 2019 by The Marketing People

We are pleased to announce the acquisition of John Hoey Web Design.

At The Marketing People, we are continually looking at ways to improve the benefits our services provide our clients to achieve their particular business requirements and objectives.

Enhancing our existing in-house offering with a proven SEO expert, user-centred web designer and developer who shares our business benefits focus and client service approach, we are pleased to have John join us at The Marketing People as our appointed SEO Manager.

Many clients had informed us when switching to The Marketing People that they were not quite sure what they were paying for when it came to their previous SEO provider, who they had a distance relationship with and only received occasional reports from them that they didn’t understand. Or, if their provider understood their business and their objectives, they hadn’t seen the results they were promised they would get when employing them.

SEO has changed and continues to do so; it’s part of the marketing mix, not an afterthought once the website has been designed and built. It should be considered at the design stage for web design, and also any digital campaigns to drive inbound leads and enquiries.

With this acquisition, our collective current and future clients can continue to develop their competitive edge in their sector and marketplace at all touch points for potential and existing customers. Coupled with the marketing consultancy, brand development, creative graphic design, digital marketing, web design, print and promotional services we provide, SEO gives our clients the opportunity and means to make their targeted brand and marketing work.

Put simply: marketing is the key to any business success, and that investment in marketing by clients should deliver the maximum return achievable. This acquisition is in line with our collective objective to help clients do just that- to attract, engage, convince and convert potential customers while maintaining existing clients.

To read John Hoey Web Design’s blog post please click here.

For more details, please get in touch with a member of our friendly team on 01543 495752.