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Rebrand – case study – If any of the following applies to your business, then maybe a rebrand might be right for you. your business has changed over the years products, services, staff or customers have changed your simply not

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Brand Positioning & A New Website – Funky Wunky Doo Dahs Brand positioning is a vital element when considering any business’ marketing. Here is an example of how we used brand positioning to best effect in one of our latest

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Website Lead Generation for Normans Book Keeping & Payroll Our brand development and subsequent website lead generation has been a massive success! We tied it all in together and provided the web visitor with just what ‘they needed’. ‘Book keeping

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The Marketing People experienced two wins today! Three if you count the bacon sandwich. Firstly, we are proud to say that we took part in some great fundraising work for the amazing people at St Giles Hospice. Secondly our MD

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Eggscuse the pun, we only get the chance once a year! Here at The Marketing People, we all enjoy watching what’s going on in the world of Marketing. Easter is a great time of year for companies to use their

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In the marketing world our job is related to changing perceptions. Branding is a major factor in perception of your business and its value to customers. I shan’t go into details now regarding the brand value and proposition as this isn’t the reason

Last time we looked at how to build your brand, but what if your brand isn’t right for your company in the first place? We look at how to keep you on track during your rebrand. Businesses change as time goes

  We have spoke previously on why branding is important, and why it should be prioritised. This week we’re looking at top tips for building your brand. As just having a brand is not enough, it’s how you implement it

It is nothing new for marketing companies to say you not only need a great brand but brand should be priority, as it will help your business. This is no lie. But we know it can be hard to even

It can be hard to market your business at the best of times, but it begins to seem a bigger challenge when your industry is seen as ‘essential’ rather than exciting. When you have impressive new products like phones, gadgets