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The Marketing People experienced two wins today! Three if you count the bacon sandwich. Firstly, we are proud to say that we took part in some great fundraising work for the amazing people at St Giles Hospice. Secondly our MD

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Eggscuse the pun, we only get the chance once a year! Here at The Marketing People, we all enjoy watching what’s going on in the world of Marketing. Easter is a great time of year for companies to use their

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In the marketing world our job is related to changing perceptions. Branding is a major factor in perception of your business and its value to customers. I shan’t go into details now regarding the brand value and proposition as this isn’t the reason

Last time we looked at how to build your brand, but what if your brand isn’t right for your company in the first place? We look at how to keep you on track during your rebrand. Businesses change as time goes

  We have spoke previously on why branding is important, and why it should be prioritised. This week we’re looking at top tips for building your brand. As just having a brand is not enough, it’s how you implement it

It is nothing new for marketing companies to say you not only need a great brand but brand should be priority, as it will help your business. This is no lie. But we know it can be hard to even

It can be hard to market your business at the best of times, but it begins to seem a bigger challenge when your industry is seen as ‘essential’ rather than exciting. When you have impressive new products like phones, gadgets

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Image taken by GabboT, used under Creative Commons license. Love her or hate her, Taylor Swift is the most relevant and successful example of doing personal brand right. Here are 5 things we can learn from Swifty herself. Personal brand

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I recently attended a music festival. A muddy, grotty toilets, overpriced food, festival. It was my first festival, and it was a complete joy. To my surprise, it also taught me lessons about how to represent myself, how we view

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It’s easy to think of your brand as ‘just a logo’, but it’s a visual representation of your business and the way your brand looks has a big impact on how people perceive your business. Your brand should appear on