I recently attended a music festival. A muddy, grotty toilets, overpriced food, festival. It was my first festival, and it was a complete joy. To my surprise, it also taught me lessons about how to represent myself, how we view…

When many businesses first come to us, they often say “I don’t know if my marketing is working.” They’ve tried a few different things, but it doesn’t appear to be doing anything other than costing them money. Does that sound…

It’s easy to think of your brand as ‘just a logo’, but it’s a visual representation of your business and the way your brand looks has a big impact on how people perceive your business. Your brand should appear on…

The goal of your website is to attract visitors and, eventually, convert them into leads and sales. It’s not straightforward, and there are many reasons why people are leaving your website.  Due to longer and more complex buyer’s journey, you won’t…

Integrated marketing has always been important, but even more so in the age of the internet and social media. Last weekend’s #ImInWorkJeremy campaign demonstrated that there’s a lot you can learn about integrated marketing from campaign groups. Health Secretary Jeremy…

We’ve all been in the same position at some point where something seems too good to be true, and it is. A company has not been entirely honest with you, and you feel slightly jilted; they set expectations and your…

As of the 1st July 2015 non-geographic phone numbers have to comply with UK Calling rules which explains the cost of calling to consumers. This affects any business that has a ‘non-geographic’ phone number, which are those beginning with 08,…

After a great event or exhibition, you want a great follow up to ensure you have achieved everything you can from the day. Last week we spoke about how to choose an event that benefits your business, and hopefully that’s…

Social media allows businesses to reach and engage a huge part of their target audience and make a positive impression on them. But a business can just as easily make a poor impression on their audience which could prevent them…

Deciding what event to attend that will help benefit your business can be hard. You need to give up time, money and staff to be able to make it worthwhile, so you want to ensure you choose the right event…