How to Win with Google Ads

Win With Google Ads

Google dominates the search engine market with over 72% of users worldwide, making it the most used search engine on the market. If you want more customers/clients contacting your business, then you need to be advertising on a platform that reaches the maximum amount of people possible.

To get more customers and sales, you need to be using Google Ads.

Watch our short video below to find out how you can win with Google Ads.

What is Google Ads?

With 5 billion daily searches every day, Google is the search engine of choice.

So that being said, it’s more than likely that you have come across Google Ads whilst looking for a gift, a restaurant, the latest gadget or simply looking for the meaning of a phrase.

We use Google like we used to use Yellow pages; we use it in moments of information gathering or wanting to buy something. We call this ‘the moment of intent’ and there are 5 Billion moments every day on the Google network.

Google Ads (previously known as Google Adwords) is Google’s online advertising platform that enables you to get your message in front of that person in the moment of intent. You won’t pay Google anything to appear in the auction: it’s free-now, you only pay if that person clicks on the ad. What you pay varies massively, so speak to a team member today to see how we can help you get the best out of the platform.

It runs on pay-per-click (PPC) advertising which essentially means that you (the advertiser) pay every time someone clicks on your advert.

What are the benefits of using Google Ads?

There are many benefits of using Google Ads. Here are just a few:

• Google has a massive audience as it is the most used search engine; this means that more people will see your adverts!
• You can advertise to both a global and local audience.
• You can personalise your adverts to ensure you reach your target audience at the right time.
• You can advertise to people who are specifically looking to purchase your product/service.

Another great thing about Google Ads is that you don’t need a big budget.

Any business of any size can start a Google Ads campaign. You can even create daily budgets so you can be sure that you’re never spending more than you want to.

digital marketing tuesday

Types of Google Ads

There are multiple different ways that you can advertise with Google Ads but in this blog we will be focusing on Call Ads, Display Ads and Google Shopping.

Call Ads

Call Ads do exactly what you would expect; they encourage people to call your business.

These types of adverts only appear on devices that can make phone calls, eliminating any barriers that could stop the user from phoning your business.

Display Ads

In order to understand Display Ads, you first need to understand what the Google Display Network is.

The Google Display Network is a group of over 2.5 million websites, apps and videos that display adverts. It has a lot of advanced targeting options, enabling you to strategically advertise to potential customers who are currently looking for your product/service. This allows you to find your perfect audience.

So, Display Ads are shown all over the Google Display Network in front of the right audience at the right time.

Sample of Google Display Ad:

digital marketing tuesday

How to get the most out of your Google Ads

Google Ads is great for remarketing, or as some call it, retargeting.

This is the practice of bringing past visitors back to your site if they have been a visitor in the last 10 days for instance, giving you the second bite of the cherry, so to speak.

Why is remarketing so important?

On average it takes a customer around 21 days to go from thinking about your product/service to actually purchasing, so it means without remarketing you are losing sales.

This means that your business needs to keep in contact with that potential customer over a period of 21-days. Google Display Image Ads are a fantastic way of doing this to increase brand uplift and direct sales.

For more information about the average customer journey and how to optimise it, watch our short 90 second video below:

How to Optimise Your Customer Journey video 

Google Shopping Network

If you are selling products, Google Shopping is essential. You can put your product right in front of someone that is looking to buy it.

You will need a more advanced set up however once you have the product feed set up, and with all the right back end tracking it can explode your business very quickly indeed.

digital marketing tuesday

One area we haven’t uncovered here is the video network YouTube (which is another Google owned network)

Click below to get our favourite ways to get sales with YouTube Ads:

Why Your Business Should Use YouTube Ads video

If you have any questions or need any help with your Google Ads, then give the marketing people a call on 01543 495752.

How to Rank Higher with Google Page Speed

SEO Thursday Google Page Speeds TMP

Google rewards websites that load quickly. Fact.

Pages on fast-loading websites have been found to actually rank significantly higher than the pages on slow-loading websites. This means that page speeds are a critical factor in getting your website to rank higher on Google.

Watch our 90 second video to find out how you can get your website to rank higher using Google’s PageSpeed Insights.

So, what is Page Speed?

Put simply, page speed is the time it takes to fully load the content on a specific page. The longer it takes for your website to load, the fewer pages Google will crawl on your website, which may have a detrimental effect on your Google rankings.

Not only is it essential for ranking higher in Google, it is also important in terms of the user experience.

Did you know: 53% of site visits on a mobile device are abandoned if the page takes longer than 3 seconds to load.

This goes to show just how important a fast-loading site is.

How can you check your Page Speed?

Use Google PageSpeed Insights to check the performance of a page on both desktop and mobile devices.

This will provide you with not only a score out of 100, but also suggestions on how that page can be improved.

How do you use PageSpeed Insights?

1. Go to Google’s PageSpeed Insights, input your URL and click Analyze.

SEO Thursday Google Page Speeds TMP

2. Once your website has been analysed, you see a score out of 100 which summarises the page’s performance for a mobile device

SEO Thursday Google Page Speeds TMP

You should aim for a score of 90 or above as this is considered fast. Anything below 50 is considered slow and should be improved as soon as possible.

3. The page speed will differ on mobile and desktop so don’t forget to check both.

SEO Thursday Google Page Speeds TMP

4. Look at the suggestions and make the necessary changes to make your pages faster.

SEO Thursday Google Page Speeds TMP

So, if you want your pages to rank higher in Google Search it is essential that your pages load quickly. Your bounce rate will be lowered and your website is more likely to convert.

If you have any questions or need any help with your website, then give the marketing people a call on 01543 495752.

Posted in SEO

How to Get More Calls from Google Ads

How to Get More Calls from Google Ads

Does your business require phone calls to make sales? If so, then you need to be using Google Call Ads.

Watch our 3 minute video now to find out how to increase calls from potential customers through your Google Ad campaigns:

Google Call Ads make the process of phoning your business a lot easier for customers. The adverts appear in Google’s search results as any standard advert normally would, but they are purposefully designed to encourage phone calls as opposed to clicks.

Top tip: Call Ads only appear on devices that can actually make phone calls!

So how do Google Call Ads make the process of phoning your business easier for clients?

This is the customer journey for phoning your business if you are NOT using Google Call Ads.

Customer Journey WITHOUT Google Call Ads:

Step 1

Your potential customers would see your advert appear in Google search whilst using either their phone or desktop.

Step 2

They would click on your advert which would take them to your website.

Top tip: Send these potential customers to a landing page specific for their needs. DO NOT send them to the homepage of your website.

Step 3

The potential customer would fill out a form submission or eventually call your business, providing that your phone number is clearly displayed and easy to locate.

Now let’s take a look at the steps they would take if your business used Google Call Ads.

Customer Journey WITH Google Call Ads:

Step 1

Your potential customer/client would see your advert displayed on Google search.

The main difference between this first step in each customer journey is the platform that the ads are displayed on.

In this customer journey the adverts are only displayed on devices that can make phone calls, ensuring that the potential customer can make a phone call as soon as they see the ad.

Step 2

Once they have seen your Google Call Ad, they will click it and call your business straightaway.

As you can see, with Google Call Ads the process becomes much simpler and shorter. Call Ads remove any potential obstacle that the customer could face; if they are seeing your advert, then they are able to call you straight away.

If you have any questions or need any help with your Google Ads, then give the marketing people a call on 01543 495752. 

5 Tips to Gain New Business Through YouTube SEO

YouTube SEO Guide

YouTube has over a billion users that watch 250 million hours of video each day, making it the second largest search engine. But how do you optimise your videos and get them ranking higher than everybody else’s?

Watch our 3 minute video now to find out how:

Here are our 5 tips on how to optimise your YouTube videos for SEO.

  1. Content
  2. Keywords
  3. Title, description, tags, thumbnail, links
  4. Captions
  5. Engagement

Tip 1 – Content

Planning your videos is a vital part of YouTube SEO. You need to ensure your content is relevant, detailed and follows best practice.

Make sure that you have done your research before you even think about picking up a camera.

In terms of relevance you can use websites such as Exploding Topics to find out what people are currently searching for. These websites allow you to discover what topics have a high demand for content.

Be aware that popular topics are more competitive meaning they will be more difficult to rank for.

YouTube rewards longer content. The longer you can keep a viewer on YouTube, the higher your videos will rank.

YouTube wants people to stay on their site for as long as possible and there are a couple of ways to do this.

One way is to make long videos, the preferred length being around 10 minutes.

Another way is to make a YouTube channel/playlists or videos that follow on from one another. This means the viewer will keep clicking on suggested videos instead of only watching one video before leaving the site.

Tip 2 – Keywords

Whilst planning your content you also need to think about keywords. Ideally you want around 4 to 6 keywords, including a main one that will be used more frequently than the rest.

Your main keyword should be included in your title, thumbnail and multiple times throughout your description. It is important, however, that they are used naturally.

The reason for deciding your keywords before you film is to allow you to actually say them throughout your video. This means they will appear in your captions and you will have a higher chance of ranking for those keywords.

Tubebuddy is a free browser extension that the marketing people use to check our keywords. It displays how competitive keywords are and how often they are searched for. If you are looking for a tool to check your keywords this is definitely one to try.

Top tip – Remember it’s not just about monthly search volume. User intent and search relevance are factors to think about as well when thinking about your video content.

Tip 3 – Optimise your Title, Description, Tags and Thumbnail

Your title, description, tags and thumbnail are all extremely important when it comes to YouTube SEO.

Your title needs to:

  • Contain your main keyword
  • Be short/to the point
  • Explain the content of your video

Your keyword research will come in handy for this step as you will discover what questions people are searching for based on your chosen topic. Remember – questions make great video titles!

Your description should be detailed and contain all of your target keywords.

Editing the video transcript into short paragraphs will help you add detail into the description. (Make sure you insert timestamps at certain points so the viewer can easily navigate through the video).

The first line of your description should include the main keyword, and don’t forget to include links to your website and social pages.

Video tags give YouTube context about your video, meaning you should use up to 10 tags to make sure the context of your video is clear.

Top tip – Keyword-rich tags are important but remember they can also look spammy, so a good balance is needed.

A mixture of specific and broad tags is preferred, as long as they contain relevant keywords in your description and title word-for-word.

Remember that your thumbnail needs to:

  • Grab viewers’ attention
  • Stand out from similar videos
  • Make the user want to click on it

Viewers most often look at your thumbnail before reading your video’s title.

Extra tip – Implement the title of your video into the thumbnail but use minimal words.

Tip 4 – Captions

Captions are essential.

They make your videos more accessible, and they also allow search engines to fully understand the context of your video, meaning it will rank higher.

Use the subtitles tool in YouTube Studio to easily manage and create captions for your videos.

Captions are also crucial for social media as 85% of people watch videos on Facebook without any audio. So if you’re posting you videos on other social platforms as well as a blog post, it is essential that they have captions.

Tip 5 – Engagement

The final tip is to get your viewers to engage with your videos by getting them to like, comment and subscribe.

You can do this by asking them to during your video, using info cards throughout the video or asking them to in the video description.

When viewers do comment, it is vital that you reply to their comments and engage further with them. Some content creators will ask their viewers a question at the end of their videos to get more engagement.

These tips are an essential part of YouTube SEO and getting your videos to rank higher.

If you have any questions or need any help with your videos, then give the marketing people a call on 01543 495752. 

 

Posted in SEO

Our Coronavirus (COVID-19) Update: Keeping Our Team & Clients Safe

Coronavirus The Marketing People

Coronavirus The Marketing People

In light of the current Coronavirus (COVID-19) situation, please be assured that The Marketing People are prioritising the safety of our team, our clients and our business. We are open as normal and have taken all preventative measures that we can to protect our staff and all visitors, as any responsible business would.

We are continuously monitoring the advice given by the Government and the World Health Organization and being vigilant in our approach to prevent the spread of Coronavirus.

Our premises have been deep cleaned, The Marketing Dogs have been washed in anti-bac, we are monitoring all visitors in and out of the offices, and we have plenty of hand wash and hand sanitiser on site (no, it’s not for sale!)

The offices remain open Monday – Friday 8:30am – 5:30pm and meetings are going ahead as planned. If you have a meeting booked at our premises and you have a diagnosis of COVID-19 or you are generally feeling unwell, we kindly ask that you inform us ahead of time and we will happily rearrange it for a more convenient time.

In an increasingly digital world, we have everything in place so that business can continue as usual, whatever the outcome of the outbreak. If you are in self-isolation and unable to attend our premises, we are now taking video calls so we can move forward with clients’ projects with no disruption.

video call
We are all set up for video calls in light of the Coronavirus outbreak

We will continue to be guided by Governmental advice and any updates will be posted online here and across our social channels.

UPDATED 25/08/20 – Following a temporary closure of our offices to protect our staff and clients, as advised by the government during the lockdown period, we are back open again Monday – Friday 8:30am – 5:30pm. We are adhering to social distancing guidelines and have all of the relevant PPE measures in place, to ensure the safety of our team and all visitors.

For the latest Government Coronavirus updates, please click here.

For the latest NHS Coronavirus updates, please click here.

For a useful guide about improving mental health during Coronavirus, please click here