Google dominates the search engine market with over 72% of users worldwide, making it the most used search engine on the market. If you want more customers/clients contacting your business, then you need to be advertising on a platform that reaches the maximum amount of people possible.
To get more customers and sales, you need to be using Google Ads.
Watch our short video below to find out how you can win with Google Ads.
What is Google Ads?
With 5 billion daily searches every day, Google is the search engine of choice.
So that being said, it’s more than likely that you have come across Google Ads whilst looking for a gift, a restaurant, the latest gadget or simply looking for the meaning of a phrase.
We use Google like we used to use Yellow pages; we use it in moments of information gathering or wanting to buy something. We call this ‘the moment of intent’ and there are 5 Billion moments every day on the Google network.
Google Ads (previously known as Google Adwords) is Google’s online advertising platform that enables you to get your message in front of that person in the moment of intent. You won’t pay Google anything to appear in the auction: it’s free-now, you only pay if that person clicks on the ad. What you pay varies massively, so speak to a team member today to see how we can help you get the best out of the platform.
It runs on pay-per-click (PPC) advertising which essentially means that you (the advertiser) pay every time someone clicks on your advert.
What are the benefits of using Google Ads?
There are many benefits of using Google Ads. Here are just a few:
• Google has a massive audience as it is the most used search engine; this means that more people will see your adverts!
• You can advertise to both a global and local audience.
• You can personalise your adverts to ensure you reach your target audience at the right time.
• You can advertise to people who are specifically looking to purchase your product/service.
Another great thing about Google Ads is that you don’t need a big budget.
Any business of any size can start a Google Ads campaign. You can even create daily budgets so you can be sure that you’re never spending more than you want to.
Types of Google Ads
There are multiple different ways that you can advertise with Google Ads but in this blog we will be focusing on Call Ads, Display Ads and Google Shopping.
Call Ads do exactly what you would expect; they encourage people to call your business.
These types of adverts only appear on devices that can make phone calls, eliminating any barriers that could stop the user from phoning your business.
In order to understand Display Ads, you first need to understand what the Google Display Network is.
The Google Display Network is a group of over 2.5 million websites, apps and videos that display adverts. It has a lot of advanced targeting options, enabling you to strategically advertise to potential customers who are currently looking for your product/service. This allows you to find your perfect audience.
So, Display Ads are shown all over the Google Display Network in front of the right audience at the right time.
Sample of Google Display Ad:
How to get the most out of your Google Ads
Google Ads is great for remarketing, or as some call it, retargeting.
This is the practice of bringing past visitors back to your site if they have been a visitor in the last 10 days, for instance, giving you the second bite of the cherry, so to speak.
Why is remarketing so important?
On average it takes a customer around 21 days to go from thinking about your product/service to actually purchasing, so it means without remarketing you are losing sales.
This means that your business needs to keep in contact with that potential customer over a period of 21-days. Google Display Image Ads are a fantastic way of doing this to increase brand uplift and direct sales.
For more information about the average customer journey and how to optimise it, watch our short 90-second video below:
Google Shopping Network
If you are selling products, Google Shopping is essential. You can put your product right in front of someone that is looking to buy it.
You will need a more advanced set up however once you have the product feed set up, and with all the right back end tracking it can explode your business very quickly indeed.
One area we haven’t uncovered here is the video network YouTube (which is another Google-owned network)
Click below to get our favourite ways to get sales with YouTube Ads:
If you have any questions or need any help with your Google Ads, then give the marketing people a call on 01543 495752.