Watch our 90 second video to find out how you can get your website to rank higher using Google’s PageSpeed Insights.
So, what is Page Speed?
Put simply, page speed is the time it takes to fully load the content on a specific page. The longer it takes for your website to load, the fewer pages Google will crawl on your website, which may have a detrimental effect on your Google rankings.
Not only is it essential for ranking higher in Google, it is also important in terms of the user experience.
Does your business require phone calls to make sales? If so, then you need to be using Google Call Ads.
Watch our 3 minute video now to find out how to increase calls from potential customers through your Google Ad campaigns:
Google Call Ads make the process of phoning your business a lot easier for customers. The adverts appear in Google’s search results as any standard advert normally would, but they are purposefully designed to encourage phone calls as opposed to clicks.
Top tip: Call Ads only appear on devices that can actually make phone calls!
So how do Google Call Ads make the process of phoning your business easier for clients?
This is the customer journey for phoning your business if you are NOT using Google Call Ads.
Customer Journey WITHOUT Google Call Ads:
Your potential customers would see your advert appear in Google search whilst using either their phone or desktop.
They would click on your advert which would take them to your website.
Top tip: Send these potential customers to a landing page specific for their needs. DO NOT send them to the homepage of your website.
The potential customer would fill out a form submission or eventually call your business, providing that your phone number is clearly displayed and easy to locate.
Now let’s take a look at the steps they would take if your business used Google Call Ads.
Customer Journey WITH Google Call Ads:
Your potential customer/client would see your advert displayed on Google search.
The main difference between this first step in each customer journey is the platform that the ads are displayed on.
In this customer journey the adverts are only displayed on devices that can make phone calls, ensuring that the potential customer can make a phone call as soon as they see the ad.
Once they have seen your Google Call Ad, they will click it and call your business straightaway.
As you can see, with Google Call Ads the process becomes much simpler and shorter. Call Ads remove any potential obstacle that the customer could face; if they are seeing your advert, then they are able to call you straight away.
If you have any questions or need any help with your Google Ads, then give the marketing people a call on 01543 495752.
YouTube has over a billion users that watch 250 million hours of video each day, making it the second largest search engine. But how do you optimise your videos and get them ranking higher than everybody else’s?
Watch our 3 minute video now to find out how:
Here are our 5 tips on how to optimise your YouTube videos for SEO.
Title, description, tags, thumbnail, links
Tip 1 – Content
Planning your videos is a vital part of YouTube SEO. You need to ensure your content is relevant, detailed and follows best practice.
Make sure that you have done your research before you even think about picking up a camera.
In terms of relevance you can use websites such as Exploding Topics to find out what people are currently searching for. These websites allow you to discover what topics have a high demand for content.
Be aware that popular topics are more competitive meaning they will be more difficult to rank for.
YouTube rewards longer content. The longer you can keep a viewer on YouTube, the higher your videos will rank.
YouTube wants people to stay on their site for as long as possible and there are a couple of ways to do this.
One way is to make long videos, the preferred length being around 10 minutes.
Another way is to make a YouTube channel/playlists or videos that follow on from one another. This means the viewer will keep clicking on suggested videos instead of only watching one video before leaving the site.
Tip 2 – Keywords
Whilst planning your content you also need to think about keywords. Ideally you want around 4 to 6 keywords, including a main one that will be used more frequently than the rest.
Your main keyword should be included in your title, thumbnail and multiple times throughout your description. It is important, however, that they are used naturally.
The reason for deciding your keywords before you film is to allow you to actually say them throughout your video. This means they will appear in your captions and you will have a higher chance of ranking for those keywords.
Tubebuddy is a free browser extension that the marketing people use to check our keywords. It displays how competitive keywords are and how often they are searched for. If you are looking for a tool to check your keywords this is definitely one to try.
Top tip – Remember it’s not just about monthly search volume. User intent and search relevance are factors to think about as well when thinking about your video content.
Tip 3 – Optimise your Title, Description, Tags and Thumbnail
Your title, description, tags and thumbnail are all extremely important when it comes to YouTube SEO.
Your title needs to:
Contain your main keyword
Be short/to the point
Explain the content of your video
Your keyword research will come in handy for this step as you will discover what questions people are searching for based on your chosen topic. Remember – questions make great video titles!
Your description should be detailed and contain all of your target keywords.
Editing the video transcript into short paragraphs will help you add detail into the description. (Make sure you insert timestamps at certain points so the viewer can easily navigate through the video).
The first line of your description should include the main keyword, and don’t forget to include links to your website and social pages.
Video tags give YouTube context about your video, meaning you should use up to 10 tags to make sure the context of your video is clear.
Top tip – Keyword-rich tags are important but remember they can also look spammy, so a good balance is needed.
A mixture of specific and broad tags is preferred, as long as they contain relevant keywords in your description and title word-for-word.
Remember that your thumbnail needs to:
Grab viewers’ attention
Stand out from similar videos
Make the user want to click on it
Viewers most often look at your thumbnail before reading your video’s title.
Extra tip – Implement the title of your video into the thumbnail but use minimal words.
Tip 4 – Captions
Captions are essential.
They make your videos more accessible, and they also allow search engines to fully understand the context of your video, meaning it will rank higher.
Use the subtitles tool in YouTube Studio to easily manage and create captions for your videos.
The final tip is to get your viewers to engage with your videos by getting them to like, comment and subscribe.
You can do this by asking them to during your video, using info cards throughout the video or asking them to in the video description.
When viewers do comment, it is vital that you reply to their comments and engage further with them. Some content creators will ask their viewers a question at the end of their videos to get more engagement.
These tips are an essential part of YouTube SEO and getting your videos to rank higher.
If you have any questions or need any help with your videos, then give the marketing people a call on 01543 495752.
In light of the current Coronavirus (COVID-19) situation, please be assured that The Marketing People are prioritising the safety of our team, our clients and our business. We are open as normal and have taken all preventative measures that we can to protect our staff and all visitors, as any responsible business would.
Our premises have been deep cleaned, The Marketing Dogs have been washed in anti-bac, we are monitoring all visitors in and out of the offices, and we have plenty of hand wash and hand sanitiser on site (no, it’s not for sale!)
The offices remain open Monday – Friday 8:30am – 5:30pm and meetings are going ahead as planned. If you have a meeting booked at our premises and you have a diagnosis of COVID-19 or you are generally feeling unwell, we kindly ask that you inform us ahead of time and we will happily rearrange it for a more convenient time.
In an increasingly digital world, we have everything in place so that business can continue as usual, whatever the outcome of the outbreak. If you are in self-isolation and unable to attend our premises, we are now taking video calls so we can move forward with clients’ projects with no disruption.
We will continue to be guided by Governmental advice and any updates will be posted online here and across our social channels.
UPDATED 25/08/20 – Following a temporary closure of our offices to protect our staff and clients, as advised by the government during the lockdown period, we are back open again Monday – Friday 8:30am – 5:30pm. We are adhering to social distancing guidelines and have all of the relevant PPE measures in place, to ensure the safety of our team and all visitors.
For the latest Government Coronavirus updates, please click here.
For the latest NHS Coronavirus updates, please click here.
For a useful guide about improving mental health during Coronavirus, please click here
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