Black Country Women’s Aid: Christmas Appeal Success

The Marketing People Black Country Women's Aid

The Marketing People Black Country Women's Aid

Client Account Manager Emma Kempson has kindly donated, collected and wrapped over 200 Christmas gifts for Black Country Women’s Aid (BCWA), to give to the women, children and men who are victims of domestic violence and sexual abuse and benefit from their services.

On Monday 16th December, Emma and her mother, Julie, visited one of BCWA’s refuges to meet Deborah Slater, BCWA Fundraising Officer, to see first-hand the amazing and selfless work the charity does on a daily basis, and to wrap all of the gifts.

Emma says, “It was an extremely eye-opening and rewarding day we had. The facilities are beautifully kept, every single member of staff is absolutely wonderful, and the services they provide are essential to support these victims and help them look towards a safe future. To hear stories of what the women, children and men have endured, through no fault of their own, is utterly heartbreaking, so it felt nice to know that we can help make Christmas a happier time for them.”

The Marketing People BCWA
Just some of the gifts wrapped and ready to be delivered

The Marketing People first became aware of BCWA and their services in October through an e-mail via the Greater Birmingham Chambers of Commerce. We knew immediately that we wanted to support this worthwhile cause, so we held our Wear Purple Day on Wednesday 9th October, where we all wore purple and entertained clients with tea and cake in exchange for donations.

The £225 we raised on that day has paid for counselling for children who have suffered sexual abuse and we hope it helps them in their recovery.

TMP Charity
TMP team on our Wear Purple Day

Wanting to do more to help, Emma set up a Christmas appeal. Buying gifts herself to begin with, Emma’s family, friends and neighbours soon got involved. The Marketing People also kindly donated a variety of presents, and Morrisons in Aldridge gave Emma their entire toy collection that shoppers had contributed to for the past few months.

Emma tells us, “We were so overwhelmed by peoples’ kindness and generosity. We were hoping to buy and collect a variety of gifts; never did we think we would have three shopping trollies’ full!”

The Marketing People BCWA

The car bursting with kind donations

For most people, Christmas is a time spent with loved ones, in a safe home, with lots of food, drinks and presents. For victims of domestic abuse, sexual violence, child sexual exploitation and modern slavery, their reality is a far cry from this. Thanks to the gift collection, these women, children and men will now have special gifts to open on Christmas day and we hope this will make the festive period a happy time for them all.


A huge thank you to all involved in helping those less fortunate, and please know your kindness has really made a difference. Moving forward, The Marketing People will continue to support Black Country Women’s Aid in any way we can.