Barking in the boardroom; it’s a dogs life!

barking in the boardroom, its a dogs life

barking in the boardroom, its a dogs life

Bonjour et nihao Humans,

I don’t know about you, but we’ve had a busy day today; Gareth, Lauren and Laura from Morgan Signs & Design have been in talking about digital marketing and social media.

Our good furiends at Morgan Signs & Design design manufacture, install, maintain and renovate signs for pubs, restaurants, hotels, shops, businesses and more. (Which reminds us, we must send Gareth an email asking if he can create us a sign for the kitchen saying ‘No Cats Allowed’, that’s our bedroom cats!)

The humans had a chat with them about how they could help them with their digital and printed marketing material and are now looking into creating both printed and digital brochures and newsletters fur them.

For those of you who don’t remember the great print is dead debate of 2012, both of us have strong feelings towards print and digital. Chops favours printed marketing material, while I prefer digital marketing material so I can view it on my iBone.

Being furry and clued up, once the conversation moved to social media we were able to take ofur and talk to them about how social media could help their business.

A couple of weeks ago we created a LinkedIn Company Page for Morgan Signs & Design and after todays bark, we are planning to design, develop and build a blog which is integrated into their existing website and help them manage their blog.

Of course, when we say we’re going to do it, we mean we’re going to delegate the task to the Humans and take up a supervisory role.

Once we’d set them straight on social media, things got more serious as we turned to the topic of office pets.

We’ve been told that they have an office goldfish (zzzzzz) and Lauren and Laura feel they need something a bit furrier and woofier in the office.

We sat Gareth down and had a furry serious conversation with him about the benefits of office dogs. In fact, that’s what we’re doing in the picture above; we put on our best puppy dog eyes, tried our best to stop moulting for a minute and looked adorable.

It was lovely to meet Gareth, Lauren and Laura and we would like to extend our paws and them them for their time and the tasty treats and hope they got something out of it, other than dog slobber and fur. We look paward, oops forward, to seeing them soon and there better be a dog in tow next time!

Now if you’ll excuse us, we’re going to snore very loudly.

Love and licks,
George & Chops

P.S Gareth, when you get your office dog, you can bring him or her to us for office dog training where we will be able to teach your new recruit how to;
– Snore all day
– Bark at the postman
– Empty the dustbins
– Ride chairs
– Clean up leftover lunch

Best of all, it will only cost you a chewy bone…each.

Chops goes blackberry picking

chops goes blackberry picking

chops goes blackberry picking

Ni hao, Chops here.

I can’t tell you how many times I’ve been snoozing in bed and heard the Humans talking about going out for lunch. I laughed to myself and wondered why anyone would want to move at lunchtime when they could stay all cosy.

Today though, I was feeling curious and energetic and decided to find out what going out fur lunch is really about.

It’s like a walk, but at lunch time! What a pawesome idea. Best of all I came across a blackberry bush and started chomping right off the bush, no need to wait fur the Humans to put it in a bowl fur me!

The Humans thought it was quite funny and filmed me eating my lunch (appawrently there’s a social network dedicated to taking pictures of food!) and put it on our YouTube channel.

I quite like the idea of going out fur lunch now, I’m not sure where the Humans go though because I couldn’t see any of them eating blackberries, just as well, that’s my food now.

What do you do fur lunch?

Love and licks,

Chops

P.S Don’t forget, being tech-savvy intelligent dogs you can find us on Twitter @themrketingdogs or you can read more about our adventures on our blog.

Why should I be blogging for business?

Why should I be blogging for business

Why should I be blogging for business

There are plenty of articles out there giving you advice about blogging for business but why exactly should your business be blogging? And does it really make a difference anyway?

The short answer is yes blogging does make a difference! There are also a number of reasons why you should be blogging for your business and the benefits it can bring which we’ll cover in this post.

 

Help your target audience

‘How-to’ type posts are very popular and help your customers get the best out of your products and service. It will also encourage your audience to use your blog as a helpful and trusted resource.

Helpful blog posts also show that you care about your customers and are going the extra mile to help them get the most out of your products and services.

 

Engage with customers

Like Facebook, Twitter and other social networks, your blog is another opportunity for you to talk to your existing and potential customers through comments left on your posts.

Before you set up your blog it’s worth talking about what you will do if you receive a negative comment. The general rule is that if it’s a customer complaining about your product or service you should reply to the comment informing them of the best way to get in touch to resolve the issue.

It can be tempting to delete a negative comment but doing so will only further annoy the person who left the comment.

 

Boost search rankings

If you are regularly producing high quality, interesting content containing some of the keywords you want to rank for, you will begin to see your search rankings improve. The changes won’t happen over night and it may take weeks before you see a difference but if you persevere with producing high quality content it will make a difference to your rankings.

Depending on the quality of the content on your website you may find that your blog posts rank above your website, so it’s important to make sure that everything you post is of the highest quality and will make a good impression on anyone seeing your website, brand, products and services for the first time.

It’s important to make sure that your blog is on the same domain as your website. For example your blog should be at www.yourbusiness.com/blog rather than www.yourbusinessblog.com.

Keeping your blog on the same domain as your website improves usability and means that your website and your blog will not be competing with each other in search engines.

 

Share your expertise and knowledge

Your blog is a good place to share your knowledge and expertise in your industry and prove to your readers and customers that you know what you are talking about, which can help you build up trust with potential and existing customers who will view you as knowledged and experienced.

 

News

Your blog can be used to put a more human face on your business by sharing news about your business.

For example, our customers love The Marketing Dogs and often ask us how they are. Last year George had to have an operation and the phone was ringing off the hook for days with customers asking for the latest update, so we began to update our blog with news about how George was getting on.

If you don’t send out a newsletter to your customers to let them know what’s going on, your blog is a great place to keep them up to date on the latest news, promotions, offers and new products.

 

Promotion

Talking of promotions, your blog can be used to promote your latest offer, product or service.

 

Yes! Blogging really does help.

A HubSpot study found that both B2B and B2C businesses who blogged at least 15 times a month received five times more traffic than businesses who didn’t blog at all.

It also found that B2C companies who blog one or two times a month will generate 70% more leads through their website than those who don’t blog at all.

 

It’s hard to find time to blog sometimes and when you’re busy it’s usually the first thing to be pushed aside. Try and make time each week to sit down and write at least one blog post, and if you find you have more time one week write another one so you’ve got a post ready and waiting if you find you’re too busy one week.

Alternatively we can manage your blog for you by writing blog posts and posting them to social media, or if you haven’t got a blog we can design and implement a blog into your website for a seamless experience for the user.

To find out more about our blog management services, call us on 01543 495 752 or fill in our online contact form.