A fantastic digital marketing seminar hosted by our MD, David

David Mitchell hosting a seminar to regional business owners about digital marketing

On behalf of the Stoke-on-Trent & Staffordshire Growth Hub, our MD David Mitchell, hosted an insightful and informative seminar on digital marketing last week.

Presenting to local and regional business owners and managing directors, David led attendees through the process of developing, planning, implementing, and assessing an effective digital marketing strategy.

David presenting to regional business owners & MDs

Delving into the processes and disciplines involved in digital marketing, this gave the attendees the knowledge and understanding they require to make impactful decisions, enabling them to efficiently create, implement, and continuously improve their digital marketing strategies.

A big thank you to all who attended last week, David is very grateful that the seminar received great feedback and obtained an average satisfaction score of 9.4. Some positive comments on what attendees liked most about the training were; “the credibility of the trainer” and that the training session “covered the essence and trends of digital marketing and its relationship with branding, so we have the right mindset to build strategies- rather than focussing too closely on tactics and details”.

Due to the fantastic response to the event and after receiving great feedback from the first group of attendees, there may be another seminar hosted by David on behalf of the Growth Hub in the future. As the Growth Hub independently organise these free events, we will share the details as and when they are confirmed.

Creating & applying a fantastic new brand to reflect our client’s business growth & development

high pressure die casting and finishing company new website, displayed on mobile, tablet and desktop

We have supported BSC Die Casting & Finishing with an important rebrand to help them understand who they are, the needs of their customers, and the unique benefits BSC offer. BSC are experts in producing high-quality zinc and aluminium high-pressure castings, plastic injection moulding, and finishing. Since BSC’s change in ownership six years ago, the business has made continued investment, development, and growth in their industry which was not being reflected in their old branding nor website. We worked with BSC to rebrand them, provide a strapline and strong positioning in the market, designed and built an informative and user-friendly website, created videos, and retouched in-page and header images. Please read on for full details of our latest project.

Rebranding to reflect the positive business changes

BSC Die Casting & Finishing & new logo, strapline and branding
BSC Die Casting & Finishing’s new brand ID and strapline

The rebranding process was a reflection of the many positive changes that have happened over recent years, aligning with BSC’s ownership & leadership team’s goals and objectives for the business. By considering their company values and objectives we could create a suitable brand ID and strapline for BSC to reflect their newly improved position in the die casting and finishing industry.

Easy-to-use & modern web design

Graphic design services creating detailed diagrams of high pressure die casting and injection moulding processes
Process diagrams created by our in-house graphic design team

Building an informative and easy-to-navigate website was important for BSC, enabling them to provide existing and potential clients with detailed information about the core and added-value services they offer, plus important information about the quality standards adhered to across the business. We built a fully responsive website to clearly showcase the full capabilities BSC has to offer both existing and new clients.

Within the web development project, we wrote compelling and engaging copy for page content and call-to-actions. Detail and technical accuracy are of the utmost importance on BSC’s website, so we worked in collaboration with our client to ensure the correctness of the information. We also created the video headers, designed detailed high-pressure die casting and injection moulding process diagrams, and retouched and re-coloured images in line with the brand styles to be implemented across the website.

Take a look at our BSC’s new website here: https://www.bscdiecasting.co.uk/

Brand application across digital & tactile touchpoints

We have additionally supported BSC with the rollout of their new branding across a variety of digital and tactile touchpoints including designing the artwork for and producing stationery and personal business cards, plus creating graphics for, and updating information across their social media profiles.

Branded stationery created for BSC
Branded social media graphics for BSC