The Marketing People’s MD features in regional Chamber of Commerce Magazine

The marketing people feature in Chamberlink magazine

Our MD David Mitchell was recently asked by the Chamberlink Magazine to write a feature article in their May edition. As a well-known magazine read by hundreds of Chamber members each month, this was a fantastic opportunity for David to share his deep knowledge and experience of marketing and communications with the Chamber of Commerce community.

With changing times, and more noise out there than ever before it was important to take a step back and ponder the question: how can we help businesses get the most out of their marketing?

In light of the May edition including various spotlight features on marketing and communications (Marcoms), David’s article discusses how getting the Marcoms strategies just right is key for both B2B and B2C businesses when communicating with customers. Often, communicating with potential customers is not a one size fits all process, but having the tools in place to begin with is key. For many businesses out there, they are doing a lot of work towards marketing, sometimes without even realising. Having a website, blog, chat facility, social pages, Facebook and Google paid ads – it’s all marketing but is the effect being measured and cutting through the noise?

The article draws attention to vanity metrics, the metrics that seem to be most sought after by managers- likes, comments, impressions, time on site. But truthfully, can we say that these metrics always have a direct impact upon return on investment? Sometimes they don’t correlate. Of course, these vanity metrics help with brand awareness and building your brand’s personality online but what you need is to connect with customers that will actually buy from you, and refer you to friends, family, and colleagues.

Chamberlink magazine front cover - May edition

This takes us to our well-established process at the marketing people, by taking a step back from all the marketing activity that is currently going on and refer to the pre-marketing stage. Putting yourself in your customer’s shoes gives a better understanding of the messages they need to hear and via what communications channel. There is little point in implementing marketing strategies if the pre-marketing stage has not had sufficient time spent in planning, researching, and understanding target customers. Considering what your ideal customers need to see and hear to make them choose your brand is so important when you are trying to cut through the noise.

The truth is, what matters the most is a return on investment, increased sales, and connecting with the right customers. Every business and their target customers will require different messaging, at different times, on different channels – but it’s up to you to take things back a step and work on the pre-marketing stage. The article written by David sums this up well; “turnover is vanity – or in this case, views, likes is vanity, cash is sanity, period.”
To read the full article, click here.

The marketing people feature in Chamberlink magazine

How we transformed a global manufacturing business, based in Burton Upon Trent, to thrive in an online market

Ginho new and responsive website. Mobile and tablet ready, built by The Marketing People

We are pleased to share another happy client to add to our ever-growing list of satisfied customers. It has been a rewarding challenge for our team to work with Ginho to build a modern, professional, and easy-to-navigate website.

Ginho’s branding and website were outdated and not fit-for-purpose in the modern industry. They needed reviving and updating, to give their brand a much better position in a competitive global landscape.

Improving Ginho’s existing website was an important change as for many of their customers, the website is often the first point of contact. We ensured customers could clearly and easily find the information they needed from the Ginho website by organising the navigation into clear categories. Showcasing Ginho’s specialisms, technological advancements, and capabilities on their website shows Ginho’s confidence, knowledge, and experience in what they do.

Is your website not quite showcasing all the amazing things you can do? Why not give us a call on 01543 495 752 and let's discuss how to fix that!

Graphic design and advertisements created by The Marketing People

Graphic design by The Marketing People

Being an international and family-run business, a strong brand that resonated with customers from all over the world was important. We created a new brand ID and positioning statement to support Ginho in a competitive market. After establishing Ginho’s core values we created the strapline “Value in Everything” which encompassed everything Ginho stood for and provided to their customers daily.

Please head over to our case studies page to read an in-depth account of how we helped Ginho and provided them with a responsive, mobile ready, and professional website.

If this sounds like the kind of improvement your business needs, why not get in touch with us, call 01543 495 752.

How We Turned a Frustrated Business Owner’s e-Commerce Website Nightmare into a Dream

The Cartridge Shop new e-Commerce website

Our Latest Client

We love sharing great news, and today we are happy to announce the launch of our latest client’s brand-new e-Commerce website. We have been working with The Cartridge Shop over the last few months, building them a solid brand to thrive in the online market and a fully functional e-Commerce website that allows customers to purchase items online.

Frustrated by Developers that Cannot Fulfil your Potential?

Our client reached out to the marketing people because their previous web developer could not fulfil their requests when it came to the capabilities of an e-Commerce website. We could give The Cartridge Shop the tools they needed to make the most out of their investment and maximise sales capacities.

After recently changing their business model, The Cartridge Shop sold their previous shop in Walsall, West Midlands. They are pursuing the path to be a predominantly online retailer and supplier but needed support in order to strive. This is where we stepped in and turned our client's e-Commerce nightmare into a dream.

How We Brought The Cartridge Shop to Life

Initial Consultations

From day one, we talk business. Our approach is to get to the root of business problems and work from the centre outwards at the marketing people. We discussed their goals, frustrations, and requirements with The Cartridge Shop, not just what they wanted on their website, but about their business objectives and their plans for developing that business.

This was our client's feedback after their initial consultations with us.

Branding

We agreed it was important for The Cartridge Shop's branding to radiate their values, ethos, and expertise during our business and marketing consultations. In-depth analysis of our client's and their competitor's market space aided us when designing and developing their new Brand ID (logo) and creating a strapline.

Positioning them as a provider of more than just ink cartridges, as a service-driven and understanding business that would stand out from its competitors while creating a brand that would show the transition from only a brick and mortar business to bricks and mortar and online e-commerce provider.

Before and after logos designed by The Marketing People

Web Design

Creating a website that was appropriate for the marketplace, but mostly, easy for customers to find the exact product they were looking for fast was key in this web development.

We implemented a smart search bar that automatically changes the result as you continue to type the product you desire, which was great for customer usability. Working with over 3,400 products our team created a well structured e-Commerce element to The Cartridge Shop’s website that allows customers from across the UK to purchase online.

If this sounds like something that would work well on your website, get in touch and we can talk about how we can bring your e-Commerce website to life.

Category sort for new website, organising over 3400 products

Graphic Design

To keep branding consistent across all touchpoints of the business we created digital stationery for our client featuring the new logo, brand colours, and theme. We produced digital letterheads, compliment slips, business cards, and email signatures for The Cartridge Shop.

Summary

Overall we had helped a business with more than just a shop-online facility. Before our meetings, The Cartridge Shop were frustrated and caught in a battle to get completed based on the specific requirements they had, as not an out of the box site could not provide. A clear brand strategy and position, a meaningful strapline, and all the tools to start marketing are now in place. We are about to undertake a digital ad campaign on behalf of the client to market and promote sales, although organically, online sales are already happening.

Want to See More?

To read more about our client's success stories, head over to our Case Study section of the website to see in detail how we supported The Cartridge Shop and many other brands to thrive and grow.

Why not get in touch to see how we can save you from a business & marketing nightmare. Give us a call on 01543 495 752.

The Marketing People celebrate #StaffordshireDay

The Marketing People and many businesses across Cannock Chase and the surrounding areas will celebrate the 6th annual Staffordshire Day on 1st May 2021. Our MD David Mitchell, also vice president of the Cannock Chase Chamber of Commerce, was honoured to be asked by the Chamber to produce a short video exclaiming his love of our county in light of the Staffordshire Day celebrations.

Staffordshire has really got it all from castles to theme parks, museums to universities all seated in a fabulous landscape; just a few great parts of Staffordshire that make it a wonderful place to live, work, and explore. But what makes Staffordshire special is the people, the everyday hardworking, friendly, and welcoming people that make this such a fantastic county. Kind people that say “hello” to strangers and make everyone feel at home, that’s what makes Staffordshire.

This annual event recognises Staffordshire’s community pride and for the 2021 celebrations there is a focus on the resilience of Staffordshire-based businesses. Take a look at enjoy Staffordshire's website to see the events that are happening throughout the day.

As proud members of the Cannock Chase Chamber of Commerce, we are delighted to be celebrating with fellow local & regional businesses. Check out the Chamber of Commerce’s social media pages for updates from across the region: Facebook, Twitter, and LinkedIn.

Want to know how you can get involved too? The event is being held on social media platforms including Instagram, Facebook, & Twitter on Saturday 1st May. All you need to do is use the hashtag #StaffordshireDay to be a part of the conversation.

How to Win with Google Ads

Win With Google Ads

Google dominates the search engine market with over 83% of users worldwide, making it the most used search engine on the market. If you want more customers/clients contacting your business, then you need to be advertising on a platform that reaches the maximum amount of people possible - you need to be using Google Ads.

What are Google Ads?

With 3.5 billion daily searches every day, Google is the obvious search engine of choice. So, it’s more than likely that you have already come across Google Ads whilst looking for a gift, restaurant, the latest gadget or simply looking for the meaning of a phrase.

Nowadays we use Google like we used to use Yellow pages; we use it in moments of information gathering or wanting to buy something. We call this ‘the moment of intent’ and there are 3.5 billion moments every day on the Google network.

Google Ads (previously known as Google Adwords) is Google’s online advertising platform that enables you to get your message in front of someone in their moment of intent. It runs on pay-per-click advertising, also known as PPC, which simply means that you only pay when someone clicks on your ad. To find out more about PPC, read our ‘What is Pay Per Click’ blog here. What you pay can also vary massively, so speak to a team member today to see how we can help you get the best out of the platform.

How can you benefit from using Google Ads?

There are many benefits of using Google Ads. Here are just a few:

  • Google has a massive audience as it is the most used search engine; this means that more people will see your adverts!
  • The ability to advertise to both a global and local audience.
  • Adverts can be personalised to ensure you reach your target audience at the right time.
  • Google gives you the ability to advertise to people who are specifically looking to purchase your product/service.
  • You don't need a big budget to get started with Google Ads.
  • Any business of any size can start a Google Ads campaign. You can even create daily budgets so you can be sure that you’re never spending more than you want to.

The different types of Google Ads

There are multiple different ways that you can advertise with Google Ads, here are a few of the most popular ways:

Call Ads

Call Ads do exactly what you would expect; they encourage people to call your business. These types of adverts only appear on devices that can make phone calls. This eliminates any barriers that could stop the user from phoning your business.

For more information about how to get more phone calls, watch our YouTube video.

Using Google Call Ads to create more inbound sales for your business

Display Ads

In order to understand Display Ads, you first need to understand what the Google Display Network is.

The Google Display Network is a group of over 2.5 million websites, apps, and videos that display adverts. It has a lot of advanced targeting options, enabling you to strategically advertise to potential customers who are currently looking for your product/service. This allows you to find your perfect audience.

So, Display Ads are shown all over the Google Display Network in front of the right audience at the right time.

Using display ads to target customers when they are not expecting to see your brand

Google Shopping Network

If you are selling products, Google Shopping is essential. You can put your product right in front of someone that is actively looking to buy it.

For Google Shopping Ads to be successful, you will need a more advanced setup. Once you have the product feed set up with the correct back-end tracking, it can explode your business very quickly indeed. If you need help setting this up then get in touch with a team member today.

Google shopping ads used to promote your product at the moment a consumer is searching for something similar

Search Ads

Search Ads appear in the search results pages on Google, above organic listings. As you can see below, three ads are displayed above any other search results. These three companies are appearing at the top of the page, and the best part is, they only pay when someone clicks on the link.
Appearing at the top of the organic search results can take a lot of time and dedication using many different SEO techniques. Once you’re at the top it can provide many benefits, however, it still doesn’t guarantee that you will be the first website that users see as multiple ads could be displayed before your site. This shows how important Search Ads are if you are a company that has a lot of competition.

YouTube Ads

YouTube Ads can provide a massive opportunity for business owners. By using cookies, you can target customers based upon what they are already searching for, showing your YouTube Ads to interested and potential buyers. Your content can be shown to those customers that have already visited yours or a competitor's website giving you the chance to strike while the iron's hot. Sounds like a winner, right? Check out our video to discover how YouTube Ads can get you more sales.

The best part about YouTube Ads, you only get charged if and when customers watch the full video so make those first 5 seconds before 'Skip Ads' count!

 

YouTube ads are great for targeting customers that have already been searching for your service / product

How to get the most out of your Google Ads

If you are looking for advice on how to get the most out of your Ads, you may benefit from talking to our PPC expert. We can provide you with specific advice, based on your personal business goals.

In addition to booking an appointment, you may benefit from reading our blog post all about the top 4 tools for Google Ads.

Google Ads and remarketing

Google Ads are great for remarketing, or as some call it, retargeting. This is the practice of bringing past visitors back to your site if they have been a visitor in the last 10 days, for instance, giving you the second bite of the cherry, so to speak.

On average it takes a customer around 21 days to go from thinking about your product/service to actually purchasing. Therefore, without remarketing, you are losing sales. Your business needs to keep in contact with that potential customer over a period of 21-days. Google Display Image Ads are a fantastic way of doing this to increase brand uplift and direct sales.

For more information about the average customer journey and how to optimise it, watch our short 90-second video:

If you have any questions or need any help with your Google Ads, then give the marketing people a call on 01543 495752.

Let Us Get Round to the Marketing For You

How many times have you tried to tackle your own marketing and ended up giving up after 10 minutes because something else in your business required your attention more? Don’t worry, you’re not alone.

Sometimes it can feel impossible to find the time to start an email campaign, or send off those leaflets that are now covered in an inch of dust on your desk, or even check on those ads you’ve had running in the background for months on end…

The point is, you’re good at running your business but we're good at marketing… so let’s join forces.

Don’t forget to plan time for marketing

In light of February being National Time Management Month, we thought this is the ideal opportunity for you to assess what’s going on in your business and plan in some time for marketing. As we do this all day every day, we know how much time this can take up, time you may not have yourself.

We know after years in the business that rushed marketing is very unlikely to be successful. Successful marketing that gets results takes time, experience and knowledge- luckily, that’s something we have plenty of! Don’t let your marketing take a back seat in 2021, why not let us take care of it whilst you focus on the things your business requires from you.

The Marketing People, three stage process to marketing. Step 1, pre-marketing

Our strategy

Over the years, we have developed a strategy to help clients identify the best way to use their marketing and budget. This comes as a part of our three-stage process. One fundamental step, but often the most forgotten step, is pre-marketing. If you don’t already know about our three marketing stages, check out this video from our Managing Director, David Mitchell (FCIM), where he simply explains how pre-marketing can stop you from wasting money on marketing that doesn’t work.

So, before you print those thousands of leaflets, or hit publish on your Google Ads, just take a second and think; “Why am I saying this message? Am I directing my customers to the right place to convert? And, is this what my target audience need or want to see in order to convert?” They can be hard questions to answer, we know.

A positive change for your business

There is a lot of change going on in the world right now, so why not turn this change into a positive one for you and your business. We can help you take a step back and look at your business goals and direction to ensure your branding and positioning is appropriate for the market you’re in. This will help you to utilise your budget effectively and engage in marketing that works.

We know marketing may not be your top priority, but it should be one of your business’s priorities. Let us take the job off your hands and see what growth we could make for your business.

Working with you to improve your business

If this sounds like something of value to you, get in touch and we can organise a free, no-obligation meeting to discuss how we can help you.

What is Pay Per Click?

What is Pay Per Click?

Pay Per Click, also frequently known as PPC, simply refers to when advertisers will only pay for an ad when a user physically clicks on its content. These ads are usually displayed across platforms such as Google, Bing, Facebook, etc.

Unlike the organic method, (the slower route to more customers) these platforms generate revenue by offering pay per click services. This is essentially an auction for businesses to advertise in prime space on their websites, for example, at the top of Google search or in the newsfeed in social media.

Pay Per Click enables you to jump the queue, avoiding months of getting your content out organically, to get in front of people who are actively looking for your product or service.  You can pay platforms like Google, Bing, Facebook and Instagram to push your content to users who are likely to be interested in what you are promoting and you only pay when customers click. (Please note: depending on your campaign objectives, Facebook charge by impressions too, so be careful).

 

Pros of Pay Per Click (PPC).

  • Very fast to market, on the same day in most cases.
  • As a business, you get to control what prospects see.
  • PPC gives you scale, providing your profitable ads, rather than you simply giving the platform more money.
  • You get in front of someone in their moment of search, increasing the chance of getting that sale enquiry or appointment.
  • You can remarket your website visitors to bring that person back to the website to enquire. This is a massively powerful tool, as in Google you can show your ads and you only pay when a person clicks on the ad.

Cons of Pay Per Click (PPC).

  • Requires a regular budget for optimum results.
  • You need a solid sales process already in place and to work on your customers’ digital journey to ensure those clicks are producing sales, enquiries, or bookings (whatever your goal might be).
  • PPC requires commitment and patience to continuously test different ads over time to refine the ideal ad content.
  • PPC is not a “set and forget” process, it requires continuous support and attention, so it may be worth investing in an agency (such as ourselves) as they have the expertise and dedicated time to keep on top of your ads.

 

Now, if you’re still reading this, then why not check out a case study from one our pay per click campaigns, where we took a client who was running their own pay per click campaign and cut their costs by 90% in 3 months. Click here to watch the video and if you think you would benefit from a quote on your pay per click campaign, then you can get a quote on that page too or give us a call on 01543 241247.

However, if you are not at the stage of publishing ads just yet, no worries, check out this YouTube video on 4 ways to grow your business here.

We hope this quick blog has been insightful into the world of pay per click (PPC) and if you want to learn more about digital marketing head over to our YouTube channel.

Our Top Five Moments of 2020

To welcome in the New Year, we wanted to take a look back at our top moments of 2020 to celebrate everything that the team here at The Marketing People has achieved.

We tend to spend so much time celebrating our client’s achievements that we sometimes forget to pause and appreciate how far we have come as a team. So, on that note, please join us as we look back at our favourite moments from 2020.

1. We Started Live Streaming

We went Live for the first time in early November over on our YouTube Channel. After releasing weekly content for around a year we knew that the natural progression was to begin live streaming. So far, we have hosted our Digital Marketing Tuesday series on YouTube Live, and enjoyed bringing guests to the channel too. We look forward to inviting more guests to our YouTube Live in the coming months.

If you missed out on our live streams, then you can easily catch up on our channel! If you want to be alerted of any future live streams simply subscribe and click the notification bell. Click here to visit our YouTube channel.

2. Shortlisted for Small Business of the Year Award

In December, we were delighted to find out that we had been shortlisted for the Cannock Chase Chambers of Commerce Annual Small Business Awards.

We are proud members of the Chamber and this shortlisting is a testament to our team’s dedication, professionalism, and hard work. Typically, entering for awards is not something we do. Seeing our clients grow and achieve their goals is already something worth celebrating. Our personal thanks go out to all the businesses we have and continue to work with, as we would not be in this position without you.

We feel honoured to be shortlisted against many well-deserving companies and the virtual ceremony at the end of January will be something for our team to celebrate and look forward to.

chase chamber of commerce awards 2021

 

 

3. Our Team Grew Bigger

In 2020, we also welcomed a new member to the TMP team. Danni Jupp graduated with a first-class honour’s degree from The University of Derby after studying Marketing and Consumer Psychology for four years.

Danni has quickly settled into her role as a Marketing Assistant and has already provided such valuable insights from her previous experience in the B2B and B2C sectors. We look forward to her growth and progression with The Marketing People during the course of 2021.

4. We launched our new website

The year 2020 provided us with the opportunity to focus on our own marketing, which is something we probably don’t do enough of as naturally, our clients always come first.

We completely remodelled our website allowing it to better promote our services. We took the time to update all of the content to ensure it portrayed our business values and conveyed what we can do to help other businesses achieve their goals.

If you haven’t already visited our website then take a look here. Make sure to visit our services pages and find out what we could do to help your business grow in 2021.

 

5. Our Clients

Finally, during such a strange and difficult year for us all, we could not do any of this without the love and support from our clients. From adapting to online consultations and meetings, to sending us heart-warming gifts in the post, our clients have been amazing during such unprecedented times.

We are so grateful for everyone’s ongoing support and we can’t wait to see what 2021 has in store for all of us.

Digital Marketing Live – The Cost of Free Design

the cost of free design

As a part of our Digital Marketing Tuesday series, Pete and David recently went live and discussed The Cost of Free Design. If you couldn’t tune in live on Tuesday don’t worry, here’s a rundown of everything you missed.


Don’t forget to subscribe to our YouTube Channel and click the notification bell so you never miss a video again!

 

“If it’s free design it means you’ll probably like it because it’s just what you thought you wanted, but it might not be what’s needed. It’s worth a little investment sometimes figuring out that message first and then designing effectively across any touchpoint.”

 

(DAVID) Good afternoon everybody, David from The Marketing People here, and you probably already know Pete our Digital Marketing Manager too. We’re not going to take too much of your time because it’s the run-up to Christmas and everyone’s pretty busy, so we’re just jumping on the live stream quickly to discuss the cost of free design.

 

(PETE) It’s a topic that can take us a day and a half full of presentations to discuss, but really, we wanted to give people food for thought, that’s why I’ve invited you [David] on today to give a deeper depth of the conversation. We talk to businesses all day every day and they’re all saying, “can you do us a free design?”. Now in my past life, I ran a leaflet distribution company, and we used to get this all the time. I wanted to invite you on today David to really talk about what is the true cost of free design?

 

(DAVID) Before we start, I must mention the shirt I’m wearing. Apparently, we got a lot of feedback and comments about the shirts I wear, and after you all choosing which one I should wear for the next live video, the pug one won! This is a pretty good choice, and it’s a pretty good design I hasten to add. Thank you to those that got in touch and requested and voted for the different shirts, this is the shirt that won.

But onto free design, it’s not just concerning print. Most people think free design comes with just print but over the years and more prominently now, it is actually across all touchpoints. The cost of free design? Monetary… zero. On outlay… zero. Let’s say you’re having leaflets produced, which can get distributed, handed out, put in invoice letters, or whatever you’re going to do. For the message that’s going to go on there, you’ll sit down taking your time to figure out what it is you need to say and focus on with this leaflet. You’ll think about all the important points and advertise what you’re really good at, and take all this information to the printers. The print designers will collate all your content and logo, and stick it all on the leaflet, as best they can.pete and david discussing the true cost of free design

Once printed, you’ll look at it and think “yes, that’s exactly what I asked for and they’ve put all the things that I wanted on there.” You may end up not getting the results you wanted from the leaflet and the time you spent giving that information to the printer and the ‘free time’ they took to put it on that paper actually could do more harm than good. The message might not be the right message, sometimes if you’re not careful you turn people off that were already working with you, because they’ll realise what you’re saying on this leaflet isn’t really what they previously thought of your business.

We’ve seen this happen before, and recently we have just worked with a UK national Association as they sent an advertisement brief to a large publication company and it came back, and it was nothing like the message or the structure they wanted to put across. They then asked us to design the advertisement and send it off to the publication using their specifications.

As Pete said, across anything, whether it’s a digital ad, a printed leaflet, an advert in a publication, or an advert online, even down to your website. The cost of free design is actually more cost-effective if you have it designed with the correct messaging.

I’m not going to sell our services, that’s not what these things are about, it’s to bring to you and highlight that thought process. People have had free design done, and then realised what you can have designed for you at a small cost have realised it’s worthwhile the small investment to get the right message, to get the right visual aspect across. Sometimes less is more as it is on digital ads, isn’t that right Pete? If you try and cram too much in what happens?

 

(PETE) Absolutely, you can say too much, and this is a journey. The leaflet that your potential or current customers have seen- that’s one touchpoint, that’s one of many that you can have out there and if you’re going down the free route all the time and being persuaded by free design it can be damaging for your brand messaging.

I’ve got case studies from years ago, a roofing company that we ran the leaflet drop for down in Solihull. Their leaflet was just put together on the back of a coaster by a big national company and it ended up costing them a couple of thousand pounds because they lost customers.

 

(DAVID) Also, you can give a mixed message, sometimes you’ll find that on some of these elements you’re trying to ask too many things in one go. Be specific when you’re doing digital ads, you need to have one specific thing that you’re targeting, not an overall because people want to know what it is that you’re offering, and they can get in touch. Then they get back to your website or give you a call depending on what the call to action is, then you can cross-sell and upsell. Targeting the right message for the right type of person, knowing who your market is, knowing what you want them to do, but of course, you’re going to make sure you get that message right and that takes some clever design. It’s got to be engaging and appealing, it’s got to attract them and engage them to do what you want and make them think it was their idea.

We’ve seen and spoken about examples where free design can give the wrong impression if the design company doesn’t understand your particular business.

 

(PETE) I was going to ask, David, you could go to a web design company, printing company, or signage company and they will happily design something for you, but from our perspective, how would we approach something like that?

 

the marketing people discuss the true cos of free design(DAVID) Well, we approach our work from a marketing perspective, and the design has to achieve something rather than simply selling a client 5,000 leaflets. Print might not be the best method for everyone, however print does work and we use print, we try and be as eco-friendly as possible but print does work it stands out at the moment. We design for the job the advertisement has got to achieve, not for just what the MD wants (no offence MDs). You know what you’re like MD’s you’ll want to get as much across as possible and you’re really proud of your business, and that’s great! But there’s a time and place for those messages, there can be too many elements in one part, and customers might not be sure what to look at. It can be the same for leaflets, too much going on. Stripping it back, looking at what the target audience needs to know to do that next step, then you can convert them and sell them at the next step.

So, horses for courses whatever it is Pete, if it’s free design it means you’ll probably like it because it’s just what you thought you wanted but it might not be what’s needed. It’s just worth a little investment sometimes figuring out that message first and then designing effectively across any touchpoint.

 

(PETE) I would like to add if you get something for free there’s quite possibly a copyright issue there. The person who designed it will own the copyright, they’ll never usually give you that copyright to re-reproduce artwork or whatever you want to do with those elements. They’ll often retain or watermark the design, so just be careful of this regarding free design.

 

(DAVID) On that point, we have done web projects in the past and have had to ask clients “where are your images from?” and they’ve often responded, “it was in the public space, it’s fine, it’s from Google”. You should be very careful doing this, just because images are o Google does not mean they’re free to use, you can get a lot of trouble using images that aren’t owned by you. There are better ways of sourcing your own images.

Overall, if you’re looking at designing something you don’t have to come to us, it’s fine. Just sit down and think about the free design, is that person going to help you with the marketing messages? Is that person going to be able to design effectively for what it is you’re trying to achieve, or are you just getting someone to bash it together? That may sound harsh, but graphic design is three, four years at university- the same as marketing it’s a university degree. Free design designers may not have the knowledge and experience to create effective messaging. This is an investment in a message to get you more business and growth, which is worth a bit of time and investment, isn’t it?

On that note, thank you very much for inviting me on today, Pete.

 

(PETE) If you’ve got any comments about this topic please leave them below. Remember it can cost you a pretty penny or two in the long term and short term as well because this is free design and you may not have full control over the messaging portrayed.

We approach design from a marketing perspective and understanding exactly what marketing is, and that’s a whole other conversation!

 

(DAVID) We know cheapest isn’t always best and ask yourself, “is it really good value by having something designed for free?”

 

(PETE) Well, I can’t sign off any better than that guys, so if we don’t speak to you before next week, Merry Christmas, have a great one, have a safe one, take care.

the marketing people advise the true cost of free designing

Top Five Reasons Why Office Humans are Great!

You might have seen our humans tell you about how great it is to have office dogs, well The Marketing Dogs are here today to tell you why we love our office humans just as much. This blog post is brought to you by Sammy, Chops and George.

A big bark ‘Hello’ to all our lovely followers that take great joy in keeping up with all of our office antics… it's a dog’s life! We loved reading the last blog post about all the wonderful reasons to have dogs like us in your office, and from our perspective, having office humans is just as great. We’d like to share with you the top five reasons why we love coming to work with Mum and Dad and being with the office humans.

1. Lots of Fuss and Attention

By far, our favourite thing about being around the office humans every day is the fuss and attention they give us, especially when we start each day. We try our best not to distract the office humans, but sometimes we can’t help getting over excited and let out a few barks! It is also lovely to get attention from The Marketing People’s clients as they come for meetings in the office. We make sure to give all our lovely clients attention (if they want it).

dogs joining client meetings
dogs waiting for treats

2. Treats Galore

In the office, Mum especially likes to spoil us with treats and we can’t refuse! Being around the office humans all day gives them ample opportunity to give us a little treat if we’ve all been on our best behaviour (which is all the time of course). Sometimes the humans are known for dropping crumbs on the floor, and to Mum's delight, we hoover the crumbs up immediately. If any lunch bags are left unattended... beware of Sammy's wondering nose!

3. Lunchtime Walks

Although it can be hard to get out of our warm and snuggly blankets to go out for a walk, we enjoy the fresh air at lunchtime. Chops can sometimes be the laziest one out of all of us, so we have to encourage her to get out in the colder months. Look at her all wrapped up in the blanket! It’s also great for the lovely human that gets to take us out as they get some headspace away from their computer screen.

 

stretches before we go for a walk
dogs playing in the office

4. Having Company All Day Long

It is great for us dogs to relax and play in the office and we especially love the company of the office humans all day. Being at home waiting for Mum and Dad to come home is way too boring for us, so we would much rather join them for the day. We're not just cute faces you know, we have been known to help out around the office too, but we're more likely to be found napping or playing!

5. Snack ‘n’ Play Time

When our office humans are all working hard and focusing (which is a lot more time than we thought!) Mum often gives us something to keep us quiet for an hour or so. A toy all three of us adore is our Snack Snake in which we have filled with peanut butter. It is quite difficult to get all of the peanut butter out straight away so it’s definitely something that keeps us all occupied. Sammy can often be found flinging her snake across the floor to knock out pieces of peanut butter!

snack and play time for the dogs at work

 

We hope you have enjoyed this blog post and we must give a big bark shout-out to our amazing Mum and Dad that let us join them at work every day and the lovely office humans too. Be sure to follow us on Twitter for more Marketing Dogs updates. @TheMrketingDogs