Dog tips on dressing for Bonfire Night

Howdy humans,

It’s almost bonfire night, which means it is time for fireworks, and blankets and tasty tasty food. So we thought we would take a look through our previous ensembles and pass on a few tips of dressing for the occasion.

 

Pick a good coat

We’re lucky that we have a mum with really good taste, she we get to wear great coats that keep us all snug.

all dogs in coats

You should look out for full body coverage

george in coat

 

But even then you still sometimes can’t impress us.

Chops unimpressed

 

Keep your head warm

It’s important to keep our furry faces nice and warm as the temperature is dropping. but this can be harder for some animals than others.

 

 

The cat wasn’t too impressed with having to join in this rule. She looks like she’s actually trying to repel the hat!

cat in a hat

 

And Chops looks a little like a Jedi, but she’s getting there with what it should look like.

chops hood

 

Keep safe.

George has got the idea here with his hi vis vest. Keep safe with your human at all times.

hi vis george

 

Or stay in and pick a good blanket.

We love a good blanket! We even have a number of ‘blanket poses’ so hopefully we inspire you.

The pile on. Now, this one involves grabbing as many blankets as you possibly can, and piling them on top of you to form a warm (and quite stylish) nest. This one involves a little bit of effort, as finding those blankets can be tough!

the pile on

 

The old lady. This is a specialist pose, and requires the help of a human. They wrap you up in a seated position, and though you may feel fabulous, you look like an elderly human lady.

the old lady

 

The envelope. This is where you lie on a flat surface (such as a desk) and have a blanket underneath you, and above you. Sammy is a classic envelope sleeper when she snoozes at work.

The envelope

 

The roly poly. This is so much fun! Get in your blanket, and roll and roll and roll. With a little help from a human, you will be like a toasty burrito in no time.

the roly poly

 

And our favourite, the group hug. Get the dog squad together, put on some good tele, and relaxxx.

the group hug

12 Days of Christmas … 2 Marketing Dogs (plus a new addition!)

12 days of christmas 2 marketing dogs

12 days of christmas 2 marketing dogs

Bonjour, Ni Hao … and Ahoj!From The Marketing Dogs

The humans have asked us to be part of their 12 days of Christmas countdown as the 2 marketing dogs, which is brrrrrilliant, except for one thing … After we began furiously pawwing this blog at the  keyboard, we’ve had another partner in crime join us. So we are no longer the 2 marketing dogs, but the 3 musketeers.

We’d like you all to give a big bark for Samanta who has joined us all the way from the Czech Republic. After her long journey, she needed a place to stay, so we have took her under our paw and are teaching her the ropes.

Intro to Sam

She already knows how to greet visitors at the door, pull the right face so the humans give her food, and take productive office snoozes, we’re definitely proud of our little sister! And she is very little, so she makes us feel a lot bigger and scarier than we are!

Back to our blog though, the humans wanted to show you some pawesome pictures of us from the year, so we have picked the ones that show our best side, as well as lots of our new dog pack in the office. How will the humans cope with us all under one woof roof?

Enjoy our gallery …

All 3 marketing dogs snoozing

Sam already taking over! Two big dogs in the little bed, Sam in the big bed!

Chops answering the phone

“Good morning The Marketing People, Chops speaking, how can I lend a paw to you today?”

Chops licking George

“Hi, I’m your hair and make up for today, let me just lick that hair into place”

George and Chops after toast

Our normal Monday routine, try and steal toast from the humans!

cat photobombing dog

Cat photobomb! Vic was not letting Sam steal all the limelight

Chops joining the team meeting

While George is stealing toast, I’m trying to get the tasty treats from the side.

All the Marketing Pets taking a break

Well we’d all been working hard, so a bit of downtime for all us marketing animals

George being tickled

No, no, mom, don’t get pictures of me being tickled!

Sam snuggled up

Sam getting snuggled up under mums desk.

George and Chops going blackberry picking

Mum took us blackberry picking, look how many we found!

The 3 musketeers under the blanket

Us having a little bit of down time after a hard day.

Chops looking after a shoe

I’m looking after your shoe mum, don’t worry

The Marketing Cat

We couldn’t leave Vic out! Honourary marketing dog

George and Chops playing

Playtime!

Chops loving the camera

Take another picture of me mum! I’m feeling my fur is looking good today!

George and Chops pulling funny faces

Quick Chops, pull a funny face!

Chops protecting the office from the sofa

I’ll take this shift of protecting the office George

George doing the hockey cokie

The best bit of 2015? I learnt how to do the hockey cokey!

 

Not enough of us dogs for you? Well don’t worry, we’ll be back later this week with our best bits of 2015! We’ll be looking at what we’ve been doing in the office, on twitter and in the blog, and maybe we’ll have a few more pictures for you too.

Love and licks

George, Chops and Sam xxx

 

Take a look at the rest of our countdown to the 12 days of Christmas, for more advice, how to’s and examples of marketing during this festive season.

12 Days of Christmas … 10 things to blog about this Christmas season

10 things to blog about this Christmas

10 things to blog about this Christmas

Even if you’ve managed to successfully blog all the way through the year, it can be heard to know what to blog about in this seasonal time. We’ve put together 10 things you could blog about with your Christmas content.

 

Your best bits

Christmas and New Year is a time we all naturally reflect on our lives and what has happened in the past year. So looking back on your best bits of the year will not only be quite therapeutic for you. But will remind your customers of the good things you have done. The challenges you have overcome. And why they became a customer with you in the first place.

Some good starting points might be what company successes have you celebrated? Has your company grown, or moved offices, or won any awards? Have you had any personal successes in the team such as promotion, marriage or cute newborns? Or has your team really gone the extra mile this year, and took part in charity events, or volunteering projects?

Once you get started, you will probably have a lot more to talk about than you think.

 

What is coming in the New Year for you

If you are making any changes in the New Year, now is a good time not only to inform your customers. To get them excited about it, and ready to embrace the changes.

Consider if you will be offering new services or products in the New Year. Can customers get money off if they refer to a code given in the blog? This may increase shares of your blog, and visits to the website. Resulting in more organic sales, as well as people taking advantage of the offer in the New Year.

Are you moving premises, or changing your opening hours? Now is a great time to inform your customers to save confusion when it comes to January.

 

Industry relevant Christmas/New Year preparation

If people are regularly visiting your blog, or find your blog within search results, they are most likely interested in your industry. So posting industry relevant festive content is something your readers may be interested in. And helps to keep your 80:20 ratio of informative content, to advertising, in a time where it is easy to slip into heavy sales.

Not sure what you would write? Well if we look at our blog for example. This very post in fact. It is an informative post, relevant to marketing, that is based around the festive period.

If, for example, you run a HR blog, why not look at how to act appropriately at the office Christmas party. If you run an accountancy blog, why not look at how to get your finances in order for 2016. These are simple ideas, but it can be easy to overlook them when panicking about what to write when you are more deadlines than normal looming.

 

Seasonal Industry News

Following on from advice in your industry during the festive period, is there any relevant industry news that affects you during this season?

Retail blogs have a lot to work with here, such as looking at best buys for the season or how Black Friday has affected you.

Marketers, we have new Christmas campaign after new Christmas campaign that we can critique. To look at how these could be improved, or how much profit was gained by running a certain campaign.

Security blogs can look to the news of the latest crime statistics. In a period of time where many people have high value items sitting on show in their cars and houses. What are people saying about it? And what can people do to stop themselves being part of the story?

Again, this is looking at keeping your blog content informative, and useful for the reader at a time where most content is focused on selling.

 

Acts of Goodwill

We touched upon this in an earlier point, but as this is the season of goodwill and charity, it is definitely a subject to talk about.

If your team has been involved in charity work, fundraising or volunteering, then talk about it. What did they do, why were they doing it and how did it go? Not only are you showing the employees who took part that you are proud of what they have achieved. You are also showing your customers that you care about these causes, and it’s not all about just going to work each day.

Are you planning more fundraising next year? Let people know, or ask what charities they would like to see you support, or what events they would like to see. Engage with people now. So when the time comes, your customers can see that you have followed through on your word.

Or if you have not had time. Or are not in a position to fund-raise yourselves, why not look to other examples of goodwill to talk about?  Social media is full of examples of this. Of individuals, as well as charities, passing out coats, gloves and scarves to the homeless. Of people starting a pay it forward gesture at a coffee shop, where they pay for the next persons coffee. Or of school children putting together shoebox’s of gifts to be sent to other children across the globe. There are plenty of examples out there of people doing good, so to share and celebrate their achievements is a great thing to do.

 

Your most popular posts of the year

If you blog regularly, now may be the time to recap on what have been the most popular posts. This is something you will see on our own blog in the near future, as we post twice a week, readers can miss out on the occasional post!

Use analytics tools to find the top read blogs for the year, and then link them all together in one handy post. This gives readers a chance to refresh themselves on content they may have forgotten about. New readers a chance to catch up on what has been going on. And it’s a great exercise for you to see what has been well received by your potential customers. So then you can use that information to build on next year’s posts.

 

Things you have learned as a business this year

This can be done in two ways, extremely silly or serious reflection. That’s really up to you and your company.

Silly side, you can have learnt that perhaps some of your colleagues shouldn’t be trusted to make a good cuppa. Or that you need to call to check outfits as people have turned up in the same thing. Maybe you have learned that once one person ordered in food, that means the rest of you cave in too and it turns into a full on food session? Just remember to keep it appropriate, and not too personal about your colleagues. This post should definitely be a light hearted one.

If you’re looking for a more reflective post, perhaps you can look at how you managed to conquer your social media fears. Or how it was a great move to get your website updated. Maybe you changed your location, which worked really well. Or you learnt what your customers really love.

Whichever you choose, this is an opportunity to give your readers some insight into you company, what you value, and what sort of people you actually are.

 

Gift Guide

This will only work with some businesses, so think carefully before using this. B2C businesses have it a little easier here, and can use this as a little promotion for your own products. Talk about your products, why they’re great, and why people have bought them already.

If you don’t necessarily have products that can be sold at this time, maybe you could look at a light hearted version of this post. Collate the worst/most random/most ingenious gifts you have seen around. You could run a “the 10 worst things you could buy your loved one” or perhaps “the 8 gifts that have got us excited for Christmas in the office”. Try and keep it still relevant to your business, make sure it still has a clear purpose and always make sure it’s appropriate.

 

Your best customers

As well as looking back at what your company has done, and what you have achieved. Now is a great time to look back at the lovely customers you have had, and have supported your business this year. This may work slightly better for B2B companies, than B2C. As you may have worked with a particular client or customer repeatedly over the year.

Talk a little about the work you did together. How it has benefited that company or person. And why you loved working with them.

This is a great post, not only for promoting and saying thank you to your customers. But it’s also great for getting your post seen by new audiences if your customers share your post. Meaning you may gain a few more customers from the post.

 

Merry Christmas Message

Number 10 in the list is probably the most obvious one. But a really nice one to put up. Wish your readers a Merry Christmas, thank them for their support, and inform them of your business opening hours over the Christmas season.

Work with some lovely graphics to make it this a nice visual post you can share. Then work on some mince pies and hot chocolates because it’s Christmas and you’ve worked hard.

 

It really is a great time of year on a business blog to add in more humour. To be more personal. To provide more insightful information for your readers. So take advantage of the topic ideas above, and let us know if there is a topic you love to post about at this festive time.

Take a look at the rest of our countdown to the 12 days of Christmas, for more advice, how to’s and examples of marketing during this festive season.

Trick or Treat … From The Marketing Dogs

Trick or Treat

Trick or Treat

Bonjour humans

You’ve not heard from us for a while, as Autumn has fallen and we have been very busy protecting our humans from all of the leaves throwing themselves from the trees. The humans laugh at us but we think they’re barking mad!

We’ve also been busy greeting the human’s customers, making them feel very welcome, and sometimes giving them some of our extra fur to keep them warm. Which is all part of our pawesome customer service.

So we’re already at that spooky time of year George in fancy dressagain, which means mum and the team have had chance to dress us up.

Though I woof love to strut the show in my outfits, Chops is not a fan, and normally gets me to help her rip it off straight away. It is definitely my favourite time of year, being wrapped up nice and cosy, getting to wear brrrrrrilliant outfits and running around in leaves.

Chops seems a little bit disappointed that the sun bathing in the foyer season is over. I’ve tried to convince her it’s the best with tails tales of warm sausages, cosy blankets and extra fuss from the humans as they want warm cuddles, but she is still feeling a little blue that summer is over. So I thought I’d tell her some Halloween jokes to cheer her up and get her as excited as I am.

Did you want to hear them?

Why don’t ghosts like rain on Halloween? … It dampens their spirits!

What’s a monsters favourite dessert? … I-Scream!

Why did the skeleton go to a BBQ? … For the spare ribs!

What do witches put on their hair? … Scare Spray!

How do you fix a jack o lantern? … With a pumpkin patch!

I know; I am hilarious. What do you think chops?

Chops looking unimpressed

Hmmm she doesn’t seem impressed …

I think maybe I’m better at tricks than I am jokes, and we both love doing tricks if it means treats!

George, Chops and Puppy being well behaved

Just look how well behaved we are! This is when our clients WKD trained dogs bought one of their puppies in to see us. She knew a lot more tricks than we did! But we kept up as best we could.

We do know a lot of tricks though like … sitting … and sleeping …and saying hello to the team. They might not be backflips and riding skateboards, but we’re business dogs, we’ve got a bit more decorum!

We’d love to see our fellow canine pals though doing some fantastic tricks, so feel free to comment, or come see us on twitter!

We’re off to devour the rest of our treats now.

Love and paws,

Chops and George

Happy Halloween!

Until next time, you can catch up on all our adventures in our blog!

Social media tips for seasonal marketing

Social media tips for seasonal marketing

Social media tips for seasonal marketing

Social media can be hard to manage at the best of times. But throw in seasonal events, and more people using social networks, it can be hard to know where to start. How to get noticed, and how to make it work for you.

We have a few tips to get you organised, get your customers excited for your business and be able to repeat your success.

 

Start early, plan ahead

A lot of companies make the mistake with their social media, in thinking that you can throw up a few themed status’s before Halloween/bonfire night/Christmas, and the sales will come rolling in. Then when they don’t, it is declared that social media doesn’t work, and it is a waste of time.

Social Media is a brilliant tool. But it does need to be given careful planning for it to work. Take the time to create a content calendar. Which is not just selling your products, but contains useful information. And perhaps a little seasonal humour. Ease your customers into the season, and ensure they have a reason to keep looking out for your updates.

This planning can take a lot more time than you expect, so start planning early. If you use a scheduling tool like Hootsuite, you can schedule some tweets in advance, keeping things nice and organised.

 

Create a seasonal brand image

Now we agree this doesn’t work for every company. But some businesses can benefit from creating a seasonal brand image.

As humans, when it begins to get to winter, we dress ourselves up in our wintery finery. As we get closer to Christmas, we dress our houses, our tree and anything we can get our hands on really.

Creating a seasonal brand image communicates that message that you are ready for Christmas (or Halloween or bonfire night). As it’s a different from the norm, it catches people’s eye. So if you have people scrolling through their twitter news feed, and you’ve updated your image, they would be more likely to stop and check your content, than if you kept the same image.

 

Run a Facebook competition

There is a lot going on in the run up to big seasonal events. So running a competition can give people a reason to engage more with your company. Plus it is always nice to reward your customers, just for being them.

Don’t be mistaken though, you can no longer run competitions to encourage people to like your page. But a competition is a great way to bring awareness to offers you are already running. Say for example, you run a cafe, and in the winter months you are offering a free hot drink with every bacon roll. You could run a competition for a free breakfast every week, if you check yourself in to the café. More customers come in, are happy they’ve received a free hot drink. They check in and share your business online, and more people see it. You can also share the ‘winners’ of the competition enjoying their breakfast, to get people to keep checking in for a chance to win.

 

Christmas Twitter Hashtag

You can do a similar thing to the Facebook competitions, but with a Twitter hashtag. The hashtag gives a seasonal feel to your social posts, and again encourages users to engage.

Hashtag’s are something that have become a bit more of a big deal in the last few years. Especially with some bigger companies focusing their whole campaigns around a hashtag. Which you can read about in our post about popular Christmas campaigns.

So take some time to discuss this and what would work for your business and what message you want to send this season.

 

Get customers sharing their hints and tips

Rather than having a company hashtag, you could create a customer based hashtag. One for them to share their best seasonal tips. Though you can do this as an additional too, and across all your social networks.

Pinterest, what’s the best homemade gifts? Facebook, when is okay to put up my Christmas decorations? Twitter, what makes the best hot chocolate? LinkedIn, when should you send out company Christmas cards? You can gain different styles of tips from different networks, and get people talking. Just be sure that this chatter is connected back to you and your company. Perhaps you can post a blog of the best tips each week? So customers compete to get their tips on the blog, and the blog attracts more people back to your site.

 

Measure your campaigns!

We started with saying plan ahead, and we’re ending with measure the campaign properly. If you would like to repeat any success, you need to know what worked well.

Ensure you regularly check which are your most popular and engaging posts. So you can update your current campaign to include more of what your customers interact with. Most social networks now include their own analytics. So you can see straight on the page what is going well.

Keep an eye out for which posts receive the most interaction, which links are most clicked, and what days and times are getting the most action.

If you use google analytics, it also means you can track how many visitors to your website came from your social media efforts.

All of this information is vital to produce another social media campaign, and also to see your return on your efforts.

Now you’re set for your social media for this season!

 

 

 

 

 

How to Plan Your Seasonal Advertising.

How to plan your seasonal advertising

How to plan your seasonal advertising

Like dogs, seasonal advertising isn’t just for Christmas. There are plenty of times of the year where you may see an increase in sales.

After the crazy Christmas period is over, or perhaps now during the calm before the storm. You need to start thinking about next year’s seasonal advertising.

Seasonal hot points will vary dependant on your business. The simplest example being; sales for an ice cream retailer will be at their highest during the summer and low during the winter. Yet sales for a warm drinks retailer will be at their highest during the winter and at their lowest in the summer.

 

How to plan your seasonal advertising

The easiest way to do this is to sit down with a calendar and map out all of the seasonal hot points for your customers and target audience.

This might not be quite so straight forward as you think. You need to consider every seasonal point which will appeal to your customers and target market. So this might depend on things such as religions or where people live.

If you sell internationally you’ll need to think about seasons as well. For example, it would be okay to sell winter clothes to British people during December. However trying to sell them to Australians during December would be pretty pointless.

Then there are budgets to think about. If you haven’t got the budget to advertise and promote your products or services for every seasonal event, you will then need to think about which hot points will provide the most return for you.

Once you’ve worked out your seasonal hot points, you can begin to look at when and how far in advance you’d like to begin promoting or advertising your products or services.

You might then decide to look at finer details such as what kind of advertising you’ll do. Whether it’s an email campaign, PPC or print adverts.

Then you can begin to look at things like whether you’d need to print a new brochure or catalogue. If you need leaflets or cards to hand out in store to direct people back to the website. Or whether you’ll need to make amends to your website.

Once you’ve got your seasonal advertising planned out, you’ll know what you need to provide to your in house team or marketing company. They’ll then be able to create whatever you need for your campaigns and ensure you’re prepared. So there’s no rushing around at the last minute.

 

What if big seasonal hot points don’t apply to your business?

There are plenty of businesses, such as B2B or services, whose sales won’t increase before large seasonal events such as Christmas or the summer.

For example, an electrician’s workload will probably remain pretty steady throughout the year and it’s not likely to increase in the run up to Valentine’s Day or Christmas.

Most B2B businesses won’t see an increase in sales in the run up to Christmas either.

So what should B2B or service based businesses do if holidays or seasonal hot points don’t apply to them?

If that’s the case for your business, it’s important for you to keep in touch with your customers, so that when they’re ready to spend again your business is the first one they think about.

As we mentioned in our blog post about Christmas marketing campaigns, the easiest thing to do is to send them an email. This could be something as simple as a Christmas e-card, or an email which reminds them of something they need to begin preparing for after the season is over.

Contact us

For more advice on all things seasonal when it comes to marketing please feel free to browse the rest of the category.

If you’re looking for a marketing company to create and manage your seasonal advertising campaigns, get in touch with us now to talk about how we might be able to help you. You can call us on 01543 495 752 or email us on contact@themarketingpeople.com

The Marketing Dogs Ideas for Christmas Campaigns, From iBones to Cat-alogues.

the marketing dogs ideas for christmas campaigns

the marketing dogs ideas for christmas campaigns

Bonjour humans, as you can see, I’ve been dressed up as Santa Paws, poor Chops didn’t get off lightly either. She’s had antlers stuck through her head.

This means one of two things; Christmas is around the corner or our humans love to humiliate us, or perhaps both.

If it’s time for humans to dress their dogs up as Christmas folk. It’s definitely time for you to be thinking about your business Christmas campaign.

The run up to Christmas is a time of year where humans are spending. Whether they’re buying gifts for their loved ones, a new outfit for a party, or dressing their dogs up as elves, they’re spending.

You want them to buy that knitted dog jumper from your business right?

So how can your business capitalise on the Christmas spirit?

Christmas is the one time of year when retail businesses can almost guarantee an increase in sales. So they’re all advertising and promoting themselves, or they should be.

Other sectors may see a down turn in client activity and have the opportunity to think about re marketing to existing clients. Or marketing for new prospects and keeping their brands front of mind for when orders pick up again.

Whichever you are, this means you need a well-planned marketing campaign to help you stand out from your competition, and be the dogs!

It can be anything from a well-designed leaflet to an advertising campaign.

You don’t need to run special offers either, though it’s always an advantage – if you can save a few pennies on something, you will.

Digital

A lot of people will start their search for Christmas gifts on the internet, so promoting your business on the internet is really important.

Remember that your customers are busy. So if you have a special range of products or offers, create a ‘Christmas’ or ‘Offers’ section on your website. To help people find those products or offers easily.

As with all of your products, the product descriptions should be able to sell off the page. And the meta descriptions should be able to draw people in from search results.

Once you’ve uploaded your festive products, why not send an email out to your customers to let them know about your new products? Including links back to the website will encourage them back and might even encourage them to buy right away.

Then there’s advertising to think about. Whether it’s on the Google Display Network or on Facebook. It can have a huge impact if you know your audience and target them correctly.

Take full advantage of social media and blogging by writing blog posts about your offers or Christmas products, and then promote them on social media.

Everyone is looking to save money so if they’re on Facebook and come across a link to a blog post about offers on products they might want as Christmas gifts, you can bet they’ll follow it. Then they’ll have more money on their dogs – we love to be spoilt, we prefer roadkill toys to antlers by the way!

Something else to consider, which isn’t just limited to Christmas. Is whether or not your website runs and displays correctly on mobile devices.

The increase in smartphones, tablets and other devices with internet access, means more and more people are buying from a mobile device. But they can’t do that if your website doesn’t display correctly.

A Rackspace study found that mobile devices have increased impulse purchases, so it really is worth having a mobile optimised website. There are few things I enjoy more than looking at a great mobile website on my iBone you know.

Print

Me and Chops had a real argument about whether print should appear in this blog post or not. I’m a modern dog and I don’t like print, I like digital, but Chops is adamant that print is just as important.

Chops says that just because people can access things at the touch of a button, doesn’t mean they don’t like to hold a well-designed high quality piece of print anymore. I must admit it is fun chewing up a piece of print too, try it.

If you have a huge selection of Christmas products. Or lots of offers. It might be worth creating a leaflet, catalogue or a brochure for people to flick through. You can then include a call to action which will drive them back to your website. Getting them to purchase right away.

If you don’t want to bombard your customers with all of your products. You could send them a leaflet instead just letting them know that you have Christmas offers on, or give them an exclusive Christmas offer just for being an existing customer.

Another great thing about print is that while you can delete an email without opening it. The chances are you’ll probably have a quick glance at a piece of print even if you think it’ll be of no use to you.

You don’t have to stop at leaflets or brochures, you could create signs to go outside your shop to let people know about your offers, or you could advertise in a local newspaper.

It’s never too late

Humans are notorious for procrastination, (not like us dogs, we love to do everything right now). So it’s never too late to promote your business and your offers.

Some businesses begin promoting for Christmas as early as July. And some people will have all of their Christmas gifts purchased and wrapped up by the end of September.

However, some people will still be rushing around on Christmas Eve. So keep promoting right up until the last minute to get as much as you can out of the Christmas rush.

Have you thought about January yet?

As soon as everyone’s finished their second helping of Christmas pudding and let us sneak onto the sofa. They’re already thinking about the Boxing Day and January sales and what they can spend their Christmas money on.

As you’ll probably be taking a few days off over Christmas. You need to have all of your Boxing Day and January sales promotions and advertising ready and waiting for your first day back.

Infact, it might even be worth emailing customers or sending them a leaflet out with their Christmas orders. To let them know that you’ll have offers on from Boxing Day or News Years Day onwards.

You need to think about the same things you will have done for your Christmas marketing campaign;

  • What offers are you running and for how long?
  • Have you got new products?
  • How and where will you be promoting yourself?

What if you aren’t a retail business?

Retail businesses do really well over the winter and Christmas period. But it’s not such a boom time for other businesses for a number of reasons.

If your business struggles during the Christmas period, you need to be doing something which will stick in the minds of your customers so that when they’re ready to spend again, you’re the first people they think of.

The easiest and cheapest way of doing this is to email, or even post, a Christmas card out to your customers.

This isn’t something many businesses do, so it will make your customers feel special and will make you memorable, especially if your Christmas card has a picture of a French Bulldog dressed up as Santa Paws, who wouldn’t enjoy that?

Who can help?

My humans know that the run up to Christmas is busy and it can be easy to run out of time to promote your business, so give them a call on 01543 495 752 and let them take care of it for you.

Whether you want to send your customers an email to remind them about your business, or want a full on Christmas marketing campaign, they can handle it while you’re doing the day to day running of your business.

Au revoir, I’m off to round up a few more dogs and dress them as reindeers so they can pull me around the office in my sleigh.

 

George the French bulldog and Chops the pug are our resident Marketing Dogs. They are full of fun, cuteness and even sometimes some useful pointers too. You can follow their adventures through their blog, or see their latest updates on twitter.