How to Write SEO Friendly Title Tags

How to write SEO friendly title tags

How to write SEO friendly title tags

Title tags tell both search engines and people what a page is about. It’s vital to get your title tags right and make sure they’re SEO friendly. As they show up in search results and need to encourage people to click through to your website.

 

 

What is a Title Tag?

As we mentioned above, the title tag tells people and search engines what a page is about. You can find a list of SEO terms in our SEO Jargon Buster if you want to expand your knowledge.

 

Where does a Title Tag Appear? 

Title tags in Google search results

Title tags appear in search results (as shown above) and in people’s browsers (as shown below) at the top of the window and as the title of any tabs open in the browser.

Title tag in browser

 

Can I use my Company Name?

Yes, you should definitely use your company name!

 

If a user already knows the name of your company, they may choose to click through to your website based on your name alone. Especially if they’ve had a positive experience or know someone who has. If a user doesn’t know you, using your name may help to build up brand recognition.

 

How long should a Title Tag be?

It’s recommended that your title tag is no longer than 70 characters. Since that is the total amount of characters a search engine can display in search results.

 

A title longer than 70 characters will not damage your search rankings. It will just mean the entire title won’t be seen. Similarly, a title much shorter than 70 characters won’t harm your SEO. It will mean that you’re missing out on opportunities to use keywords.

 

Tips for creating interesting SEO friendly title pages

Now we’ve answered a couple of burning questions you might have, here are three really simply tips to help you write interesting and SEO friendly title tags.

 

What’s it about?

The first and most obvious tip is to ensure the title tells people what the page is about using important keywords. Don’t be tempted to fill your title tag full of keywords as keyword stuffing may harm your SEO.

It’s important to get the right mix of informative and attention grabbing so that people read the title and want to go to your page because it sounds interesting and/or sounds like it will answer their question.

Sometimes it can be really difficult to try and fit everything into 70 characters, so make sure you aren’t using words such as ‘and’ or ‘if’ and are only using words which are absolutely necessary.

 

Make sure titles are unique

It’s really important to make sure your titles are unique.

You shouldn’t have two pages the same or with the same content on your website, therefore your titles should all be unique.

Don’t be tempted to use the same title across all of your pages, because although it may save you time it may reduce the number of visits you get from search engines because people are confused about what’s actually on the page.

 

Most important keywords first

Make sure you put your most important keyword right at the start of your title tag.

SEOmoz carried out some testing and found that the closer to the beginning of a title the keyword is the more impact it will have on search rankings.

If you want to learn more about SEO, why not check out our post on what is SEO and why is it important?

If you’re a small business based in the Burntwood, Lichfield, Cannock, Staffordshire or West Midlands area and need help improving your websites title tags, SEO or search rankings, get in touch with us to find out how we can help you. Call us on 01543 495 752 or go to our SEO service page for more information. You can find more of our SEO blogs here

Why Customer Reviews Are Important & How To Get Them.

why customer reviews are important and how to get them

Customer reviews are important, think about the last few products you brought; did you review them online first? For many people, reading product reviews has become an integral part of the buying process.

Why are product reviews so important?

Whether you have a website or an ecommerce website, having reviews or testimonials on your website can help to make your business more credible, trustworthy and will hopefully convince people to buy from you instead of your competitors.

The Nielsen Global Trust in Advertising Survey carried out during 2011 found that 70% of people trust opinions posted online. Online reviews were the second most trusted form of advertising, with ‘recommendations from people I know’ beating it to first place, this shows just how important consumers consider reviews to be.

As well as showing people that your products and services are great it will also help your SEO. People will generally use the kind of keywords and keyterms in their reviews that your target audience will be searching for when trying to find your products.

How do I get customer reviews?

Emails

Amazon has a brilliant model for gaining product reviews. If you’ve ever ordered from Amazon you’ll have noticed that a few days after you receive your product you receive an email asking you to review the product. This ensures that the majority of products sold through Amazon have reviews.

If you have an ecommerce website this can be replicated by setting up automated emails to go out to customers a few days after you estimate their order should have arrived.

 

Leaflets with orders

When you send your orders out, you should always include details of how to get in touch with customer service if the customer is unhappy. Along with your customer service information, encourage happy customers to leave you a review and make sure you tell them how to do it.

If you sent out leaflets or flyers with your orders showing customers what other products you sell or alerting them to offers, make sure you include a call to action to review their product on there as well.

 

Social Media

Many consumers take to social media, Twitter especially, to vent their frustrations or sing a business or products praise.

Monitoring social media using tools, such as Social Mention, Twitter Advanced Search and Google Alerts can help you get a good idea of how people are feeling about your brand.

This works well for your business in two ways. The first is that you can address any unhappy customers and try to sort their issue out; this also shows your business is proactive in ensuring your customers are happy.

The second is that if you see anyone singing your praises, you can thank them and ask them if they’d like to share their thoughts on your website and send them a link to a review page.

 

Customer Service & Suggestion Cards

If you offer a service which requires your customers to visit your shop, office or business, you could ask customers to leave their thoughts and any suggestions on a card.

These can then be typed out and posted on your website. It’s important to make sure you type them out instead of scanning them, as a scan won’t benefit your websites SEO.

 

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What if I get a bad review?

If you get a bad review, do what you can to contact the customer and rectify the problem but whatever you do don’t delete it, unless it’s offensive of course.

People will be suspicious if they see pages and pages of five star positive reviews. The odd average or poor review shows consumers that you’re being truthful and posting all reviews and not just deleting the poor ones, which will make your business look honest.

 

What do I do with customer reviews?

If you have an ecommerce website ideally you want reviews for each product or service.

If you haven’t got an actual product for sale on your website, showcase your testimonials and reviews on a ‘testimonials’ or ‘reviews’ page.

You may also want to do this if you’re an ecommerce website and a customer emails you or provides you with a general review about your business as a whole. For example, one of our clients, Gardening Delights, has individual reviews on each product but they also have a Testimonial page for general feedback.

Don’t think you need reviews as you’re a small business?  Here’s a post on how they help you grow as a business.

If you’re a small business based in Burntwood, Lichfield, Cannock or the West Midlands and need help with any aspect of your marketing, print or web design get in touch with us to find out how we can offer your business real benefit.

You can call us on 01543 495 752 or fill in the contact form on our website. 

How the Mobile Phone Has Changed Marketing & Website Design.

How the mobile phone has changed web design

How the mobile phone has changed web design

Earlier this week the mobile phone celebrated its 40th birthday. As a modern dog who spends pawlenty of time on his iBone, I wanted to look at how the mobile phone has changed marketing and website design.

At the end of 2012, Portio Research found that there were 83 million mobile subscribers in theUK, 36 million of which were smartphones.

Thanks to smartphones, humans (and dogs) can get on the internet. Read product reviews and buy regardless of where they are. For example, if you’re out walking your four-legged friend and they lose a ball. You could order them a new one right there and then.

As a result, marketing, advertising and even website design has had to adapt and change as the popularity of smartphones grows.

 

Social Media is furry very im-paw-tent

Last week research was released which found that smartphone users with a Facebook account check their Facebook 13.8 times a day on average. If that’s not proof of how important phones and social media are to humans, then I don’t know what is.

For businesses who use Facebook, that’s 13.8 additional chances for them to target and engage their ‘fans’. That’s before we’ve even though about the likes of Twitter, Pinterest, Instagram or Tumblr.

In short, businesses no longer have to rely on their audience being at their computer to try and engage with them through social media.

How businesses use social media varies greatly. Some will use it to create and drive interest in them. Some will use it to engage with their customers or try to drive them back to their website. Some go the whole hog and use Facebook commerce apps to sell their products directly through Facebook.

From a consumers point of view, social media is useful for finding out customers thoughts on a product or service before they spend their hard earned money.

Consumers also find social media, Twitter especially, is one of the best and fastest ways to resolve an issue. As a company wants to be seen to be active in helping its customers resolve a problem. As a result some companies have Twitter accounts dedicated to customer support.

Both of these allow businesses to get a feeling for how people are feeling about them and their products. To flag up whether there are any issues they need to resolve. Or if there is anything they need to do to improve the publics perception of them.

While some of the above would be possible without smartphones. With people spending so much of their time on their phone there are now more opportunities for businesses to generate leads and get conversions and to create loyal customers.

 

QR Code

QR codes were originally used in the automotive industry, but again thanks to the capabilities of smartphones they’re now frequently used in advertising campaigns or on business cards.

QR codes can be used for a number of things, such as to encourage people to;

  • Sign up to a mailing list
  • Pre-order or buy a product
  • Enter a competition
  • Find out more about a product

 

SMS Marketing

Of course, without the mobile phone SMS marketing wouldn’t be possible at all. Some businesses use text messaging to get in touch with their customers. To remind them about their business, alert them to offers and competitions or ask them to fill out a survey.

In fact, every Friday Mum and Dad receive text messages from Domino’s Pizza trying to tempt us into ordering a big tasty pizza.

 

Email Marketing

During the second half of 2012, 28.98% of emails were opened on mobile devices. Meaning that marketers are now having to take mobile into account when designing their emails.

In some cases where the majority of email opens come from mobile phones. A business may decide which day and what time to send an email based on a peak time for mobile phone use.

 

Mobile Optimised Websites

It isn’t just marketing that’s had to adapt due to the popularity of mobile devices. Website design has also changed over the years.

Ideally businesses should now have a mobile friendly version of their website. This means that people who view their website from their mobile will be able to use it easily without having to scroll or zoom in too much.

Mobile friendly websites are especially important for ecommerce websites as if it’s difficult to navigate or search for a product the user wants, they will just use a user friendly competitor instead.

As well as creating mobile friendly websites, some retailers have also created phone apps. Big brands such as eBay, ASDA, Forever 21, Topshop, Amazon and ASOS have mobile apps that allow users to browse and buy products.

Getting users to download your app means they’ll constantly be reminded about your company, increasing the likliehood that they will use your app instead of browsing the internet and using a competitor. It also means you’re likely to create loyal customers as they’ll use your app out of convenience.

Thanks to the mobile phone businesses have more opportunities to market and sell to their target audience and consumers have products at their fingertips wherever they are.

 

Must dash, I have a iBone chess match scheduled with Chops. We are intelligent you know.

Paws and Licks,

George.

 

Contact Us

If you’re a small business based in Burntwood, Lichfield, Staffordshire or the West Midlands and need help with your marketing or website design, get in touch with my humans who can add real benefit to your business. Fill out the contact form on their website or pick up the dog and bone and give them a call on 01543 495 752

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