Sales and Marketing should work in harmony. With marketing creating your leads, and sales closing them. However, in smaller companies, sales and marketing can be the same function. Meaning you have to carefully consider and create your marketing, and close

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Email marketing can be a bit of a minefield. So we’ve put together 10 quick tips for creating and sending an email to help you generate leads and sales. Make subject lines interesting and short Think of your subject line

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Following on from the renaming and repositioning of SSC Learning to edo earlier this year. They couldn’t wait to get out there and start telling people about how edo could benefit businesses and help learners. Once we had completed the

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You know what it’s like yourself, you have an inbox full of emails and you have no intention of reading them all; you just scroll down looking at subject lines waiting for one to catch your eye. So what can

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Customer reviews are important, think about the last few products you brought; did you review them online first? For many people, reading product reviews has become an integral part of the buying process. Why are product reviews so important? Whether

Bonjour Humans, I woof, oops I mean love, email marketing, it’s so much better than direct mail, though Chops will tell you otherwise. Email marketing allows you to do a huge amount of things; such as send out information about

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Email marketing is a simple and easy way to reach your customers. Better yet it allows you to easily segment your customers and send each group an email targeted to them. After working with Staffordshire based Browns Distribution at the

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You researched the best trade show to attend to reach your target customers, booked the space but where do you go from there? The cost of exhibition space can be considerable so you need to make the most of your

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Email marketing campaigns are a simple and easy way to target your customers and it doesn’t cost the earth.  The Direct Marketing Association (DMA) predict that for every dollar spent on email marketing, it will bring in $39.40, which works