What is Inbound Marketing? Why and how you should be using it.

What is inbound marketing? Why and how you should be using it

What is inbound marketing? Why and how you should be using it

What is Inbound Marketing….Have you ever become tired of cold calling or maybe wish you could gain leads people contacting you?

What is inbound marketing?

Quite simply, inbound marketing let customers find you.

Outbound marketing is where you reach out to people.

It’s been suggested that people defy outbound marketing methods by simply ignoring them. By using inbound marketing, you’re offering the reader something of interest, especially relevant to something maybe they had specifically searched for.

Why should you be using it?

First of all, inbound marketing relies on people finding you rather than the other way around. So the chances are that anyone who is visiting your website, blog, Facebook or Linked in profile article, already has an interest in what you do or sell.

This is more likely to engage a customer rather than just reaching out to anyone and everyone.

How to use it.

If you’re already carrying out Search Engine Optimisation (SEO), creating content and using social media, you’re already using inbound marketing.

If not, here are a couple of tips to help you out;

SEO; will make it easier for people to find your website. If you haven’t carried out any SEO on your website yet, Google have recently released a video explaining a few basic and essential SEO tips.

You can check whether all your hard work on SEO is paying off by using tools such as SEOmoz which will provide you with information such as your page rank or how well you rank for keywords or key-phrases.

Content creation; Writing blog posts, taking photo’s, creating videos or info-graphics are just a few examples of content creation.

The best ways to encourage people to visit your website is to create something useful and informative. Something that will help answer a question for them, for example, we find that our ‘how to’ blog posts are the most popular.

Social media; When you’ve created your content you can share it by posting a link on your Facebook, Twitter, LinkedIn, Google+ or upload an image to Pinterest. Don’t forget to provide a link back to your website.

An article on emarketer explains that a ‘significant percentage’ of Facebook and Twitter users are reading news or content that they wouldn’t read elsewhere.  This proves how powerful social media is as a marketing tool and provides a fantastic springboard for your inbound marketing. It hands you the key to a gateway, beyond which are thousands of interested customers.

Are there any disadvantages to using it?

No! Like everything else, it will take time and patience. You won’t see overnight success however if you keep committed and keep working hard, eventually it will begin to pay off.

Do you use inbound marketing? If so, have you seen any success and in conclusion how long did it take to start seeing results? has anybody asked you what is inbound marketing?

Inbound marketing is the ideal route for a lot of companies to provide leads coming to you rather than you chasing them. It does however take a lot of work and effort, so maybe use our inbound blogs to keep you going along the way.

Finally if you live in the Burntwood, Lichfield, Cannock, Staffordshire or the West Midlands area and require some help or advice with your marketing? Why not see what we can do. Take a look at our case studies then call us on 01543 495752 to book a no obligation consultation meeting today.

The Marketing Dogs Landing Page Tips

the marketing dogs landing page tips

the marketing dogs landing page tips

Good afternoon everyone, today I’m creating landing pages. I know that sometimes it can be tricky to know what to include or do, so I’ve put together a list of really important landing page tips.

I’m so kind aren’t I?

 

Design and branding.

As with any web page, you have a matter of seconds to engage someone and get them to stay on the page, so draw people in straight away.

Many businesses find that plain and simple landing pages work really well for them. This means removing as many points for the user to exit as possible, so get rid of anything you don’t need or that might distract them.

As your landing page will look different from your main website, make sure it’s still within your companies branding otherwise you may leave users unsure as to whether they’re still on the same website.

Therefore, make sure you’re using the same colours, fonts, logo’s and tone of voice as your main website.

 

Call to action.

Landing pages are a really important point in the conversion funnel; you really need to make it obvious what you want the user to do.

Make sure the button, link or form really stands out and ensure that the user knows what will happen if they ‘click here’. You don’t want to put users off by being vague and leaving them unsure of what will happen if they follow a link or fill their email address in.

For example, if I land on a landing page about tasty dog treats; tell me to ‘buy now’ and I’ll have the humans opening their wallets straight away, (I’m a dog, I don’t have money) or tell me that if I sign up to your email newsletter you’ll send me dog treat offers monthly.

Where you can, try to include some testimonials from happy customers.

 

Adverts and emails.

So how do you get people to see your landing page?

Advertising on Facebook, LinkedIn and Google will allow you send users to a landing page. You could also direct people to your landing page by including links in emails.

 

Relevant content.

Ensure that the landing page lives up to the promise in the advert; if the advert offers 40% off a product, make sure the landing page also offers 40% off a product.

Hopefully my landing page tips have helped, but if you don’t have the time to create your own landing pages, I hear my humans do a great job, here’s an examples of a landing page they’ve created.

If you like what you see, give them a call on 01543 495 752 to find out how they can help you move people along the conversion funnel.

I’m going to see what’s under the sofa now, have a good day!

 

 

George the French bulldog and Chops the pug are our resident Marketing Dogs. They are full of fun, cuteness and even sometimes some useful pointers too. You can follow their adventures through their blog, or see their latest updates on twitter.