Client Account Manager Emma Kempson has kindly donated, collected and wrapped over 200 Christmas gifts for Black Country Women’s Aid (BCWA), to give to the women, children and men who are victims of domestic violence and sexual abuse and benefit from their services.
On Monday 16th December, Emma and her mother, Julie, visited one of BCWA’s refuges to meet Deborah Slater, BCWA Fundraising Officer, to see first-hand the amazing and selfless work the charity does on a daily basis, and to wrap all of the gifts.
Emma says, “It was an extremely eye-opening and rewarding day we had. The facilities are beautifully kept, every single member of staff is absolutely wonderful, and the services they provide are essential to support these victims and help them look towards a safe future. To hear stories of what the women, children and men have endured, through no fault of their own, is utterly heartbreaking, so it felt nice to know that we can help make Christmas a happier time for them.”
The Marketing People first became aware of BCWA and their services in October through an e-mail via the Greater Birmingham Chambers of Commerce. We knew immediately that we wanted to support this worthwhile cause, so we held our Wear Purple Day on Wednesday 9th October, where we all wore purple and entertained clients with tea and cake in exchange for donations.
The £225 we raised on that day has paid for counselling for children who have suffered sexual abuse and we hope it helps them in their recovery.
Wanting to do more to help, Emma set up a Christmas appeal. Buying gifts herself to begin with, Emma’s family, friends and neighbours soon got involved. The Marketing People also kindly donated a variety of presents, and Morrisons in Aldridge gave Emma their entire toy collection that shoppers had contributed to for the past few months.
Emma tells us, “We were so overwhelmed by peoples’ kindness and generosity. We were hoping to buy and collect a variety of gifts; never did we think we would have three shopping trollies’ full!”
For most people, Christmas is a time spent with loved ones, in a safe home, with lots of food, drinks and presents. For victims of domestic abuse, sexual violence, child sexual exploitation and modern slavery, their reality is a far cry from this. Thanks to the gift collection, these women, children and men will now have special gifts to open on Christmas day and we hope this will make the festive period a happy time for them all.
A huge thank you to all involved in helping those less fortunate, and please know your kindness has really made a difference. Moving forward, The Marketing People will continue to support Black Country Women’s Aid in any way we can.
The Marketing People have proudly raised money for Black Country Women’s Aid, by organising a Wear Purple Day. Thank you so much to everyone who supported us and helped us raise a fantastic amount of money to help the deserving charity.
On 9th October we held our Wear Purple Day at The Marketing People’s offices in aid of Black Country Women’s Aid (BCWA). We all wore purple and welcomed clients and friends with tea and cake in exchange for a small donation.
BCWA supported over 8000 women, children and men last year who were victims of domestic violence and sexual abuse. Many of these fled home with nothing but the clothes on their back, and scars from their trauma.
The charity offers refuge accommodation and counselling, plus love and support to help the victims look towards a safer future.
With over 24 calls an hour to BCWA’s helpline and their 6 refuges almost full, we knew we needed to do something to help, and we encourage you to do the same.
Thank you so much to everyone who supported our Wear Purple Day and, with your kind donations, we have raised an astonishing £255 for Black Country Women’s Aid. We know this money will make a huge different to the lives of those less fortunate than us.
The Marketing People are proud to announce that MD David Mitchell FCIM has been elected as Vice President of the Cannock Chase Chamber of Commerce for a two-year tenure.
Following David’s experience on the Chamber’s council, this role will see him step up to celebrate the achievements of the businesses who are at the heart of the Cannock Chase area. He will also support Chamber members during the exciting development of the McArthurGlen West Midlands Designer Outlet, located in Cannock.
As proud members of the Greater Birmingham Chambers of Commerce, The Marketing People regularly attend Chamber networking events and exhibitions and always support the fantastic work that the Chamber does. David’s Vice President role will enable us to encourage local businesses to get the most out of their membership, which includes networking opportunities and business support.
David’s appointment comes after the Chase Chamber of Commerce unveiled its new name as Cannock Chase Chamber of Commerce, to give it a stronger geographical standing. David has campaigned for this change during his time on the council, and believes it is essential to have a central location to clarify the business community this Chamber represents. Their new offices were also revealed on Queen Street in Cannock town centre.
Following his election, David says, “Now we have our own identity and touchpoint in Cannock, it’s great to know these things are in place as I start my tenure as Vice President. I’m looking forward to helping as many people as possible, in the right way, in the local area.”
David’s new role was revealed at the Chamber’s AGM, held at the Roman Way Hotel on Friday 8th November, by Chris Plant, Director of the Chamber. David will work alongside the Chamber’s President Martyn Jupp, who confirmed he will be extending his tenure for another two years, and fellow Vice Presidents Gill Durkin from Performance Through People and Chris Wheeler from Auditel.
The Marketing People look forward to working with Council members and, as always, we will continue to support the Chambers of Commerce and its regional business members in every way we can.
It’s always great to have client meetings; there’s nothing better than a face to face to talk business. Some are more fun than others however, and last Friday’s meeting at Blitzworld Buggies was certainly one to remember, as we got to speed the buggies around the track.
We met with Steve Malpass, Managing Director at Blitzworld, at his premises in Stoke-on-Trent to go through various elements we have undertaken for him so far.
Steve engaged The Marketing People to help him present his business more effectively, starting with a more professional brand logo and scoping to suggest edits to his existing website, alongside a digital advertising campaign.
Steve was extremely happy with the work we have done so far, so it was time we got first-hand experience of the buggies and the exhilarating experience they provide.
Extremely easy to drive, built for safety, and able to handle any twist and turn of the track, Blitzworld buggies are resilient, safe and real good fun to drive.
Thanks to Steve for letting us experience the thrill of the buggies, and ending our week on a high.
Can you handle it? If you’re after an adrenaline-filled adventure, look no further than Blitzworld for road legal and off- road buggies that pack some punch.
Here at The Marketing People, we recently met with The Charlie Ramsey Research Fund to see if we could help. Did you know? This very worthwhile local charity raises money for research for complex congenital heart defects, donates defibrillators to schools in the West Midlands and promotes vital organ donation.
Our SEO Manager John Hoey has worked with the charity for 5 years and our Videographer Kerry Hatfield’s brother was born with a congential heart condition, so the work The Charlie Ramsey Research Fund does is very close to our hearts.
2nd November – Meeting with The Charlie Ramsey Research Fund
On 2nd November The Marketing People had the pleasure of meeting with The Charlie Ramsey Research Fund and we are now committed to helping the charity, and raising awareness of the fantastic work they do.
The charity was set up to raise money for research into congenital heart disease in the hope that one day a cure can be found for all babies and children living with this terrible condition.
They also donate defibrillators to schools in the West Midlands, as this vital piece of equipment increases the individual’s chance of survival following the onset of a cardiac arrest.
Another objective of the charity is to promote organ donation; this amazingly generous act saves thousands of lives in the UK every year. To check if you are already on the organ donor list, or to register, click here.
Thank you to all the volunteers who selflessly give up their time to help those less fortunate.
We look forward to supporting The Charlie Ramsey Research Fund and hope that you will consider doing the same for this fantastic charity.
The Marketing People’s trip to Berlin for the Watercoolers Europe Conference & Trade Fair 2019 was a huge success, with a coveted award under our belts and our MD David Mitchell presenting a well-received workshop to attendees.
Running from 16th – 18th October at the Meliá Hotel in Berlin, the WE Conference & Trade Fair 2019 was a must for all those involved in the European Watercooler industry, whether a distributor, bottler or manufacturer/supplier.
There was a wide range of topical speakers and interactive workshops, plus the largest European Fair dedicated to the watercooler industry, where delegates could preview the latest innovations and developments, plus network with other industry professionals. Berlin offered the perfect backdrop to the event, and we thoroughly enjoyed exploring the beautiful city.
The Marketing People have worked with and for clients in the watercooler industry for more than a decade, so it was a privilege to be invited to the flagship event. It was great to catch up with clients, and to meet so many new friendly faces.
David’s workshop, ‘B2B or B2C Marketing: One or the other, or are they converging?’ was a pinnacle talking point, so thank you to all attendees for being so engaged and for your participation.
The Gala Dinner & Aqua Awards was a spectacular evening as always. Our client, British Water Cooler Association (BWCA) was up for an award for Best Website, for the Public, Members and Conference websites that The Marketing People designed and developed.
Here is our presentation for the award:
We are so pleased to announce that BWCA scooped an impressive second place, with the international company Blupura taking first place. Huge congratulations to all shortlisted, and a very proud moment for our client and ourselves.
Thank you to everyone who made our trip so special, and we are extremely excited to announce we are an award-winning, integrated marketing agency.
How much time, effort and money are you wasting on marketing that doesn’t work? Watch our short video now to increase your return on investment (ROI) on all marketing campaigns.
The Marketing People’s Managing Director David Mitchell FCIM discusses the common mistakes many business owners make when marketing their products or services. Before going to market, stop and think about your business- your competitors, your sector, where you are now and where you want to be. This pre-marketing stage will ensure you clarify who you are, what you do, your target audience and their requirements, so you can capitalise on your ongoing marketing activities and increase your return on investment.
Stop wasting time and money. Watch our short video here:
Video: How Pre Marketing Can Help Your Business
Stop wasting money on Marketing that doesn’t work!
For your convenience, please find below a step-by-step guide to pre-marketing and how it can help your business:
Marketing isn’t getting Mary in reception to send some letters out, or do a few emails, or make a few phone calls. That’s not marketing. That’s just pushing some messages at somebody, trying to get some sales, and people are wise to that.
So, what is marketing?
According to the Chartered Institute of Marketing, it is, “The management process responsible for identifying, anticipating and satisfying customer requirements profitability.”
Our version here at The Marketing People is, “Getting people to do what you want, and make them think it was their idea. To attract, engage, convince, and convert.”
So, over the years we’ve worked out a strategy to help people identify the best way to use their marketing, and develop their marketing.
Most people come to us and say, “I want some marketing doing. I need a brochure; I need a new website because mine isn’t working; I need some Google Ads; I need some Facebook Ads, or I need some search engine optimisation (SEO).” This is because they’re desperate to start getting more out of their marketing, and they’ve realised they’re losing their place in the market. Their competitors are gaining their business.
There’s a key step before all that.
This explains to you how you can get more out of your marketing investment and it not be a cost. It’s the pre-marketing step, which most people forget; not just small business owners that come in and see us, some big business owners, some corporate business owners, all those people who are middle management.
Most of the time we’re talking to the MDs and the CEOs so we can have a real down to earth conversation about what it is that the business requires, and we work against those objectives.
So, you want to do that- sit down and think about what your business is and where it sits. What are the key things, and your points of difference to your competitors?
Have a look at the pre-marketing step and this will really help you get more out of your marketing budget, and the resources you have.
Stop. Do not keep putting the cart before the horse. Most people do it, you’re not on your own.
Our pre-marketing materials can be downloaded from our website here.
But, here’s the short version.
Pre-marketing is all the green stuff that nobody’s doing. They’re all on the blue bit. They come in, “I want some direct marketing, I want an email campaign, I want my exhibition and events sorted. And, I need some pull-ups, pop-ups or whatever it is.” Well, what’s going to go on it? And what should be on there? Why should it be on there?
Who you are and what you offer. Your competitors. Your target audience- what do they want? Do you know what they want? Well you can find out; we can work it through. What is your name and your brand, and positioning? Is that correct in the sector that you’re in? So what do you need to say, and how do you need to say it to get those people to convert to be customers? To attract them in the first place, then engage, convince, and convert.
If you get all that right, when you do go to market for the SEO, for the AdWords, or the other bits that you think you should be doing, that’ll be on target. That’ll be in line with what it is that your potential customers want. You won’t waste your money. You’ll actually be utilising that budget effectively. So again, stop, go back and look at yourself from a competitor’s point of view as well. They’re looking at you. You should be looking at them.
So where are you now? Good question. Where is the business? Where are you not capitalising opportunities? Are there available elements within your marketing strategy to get more of the right type of client? What’s your steady type of client? The profitable ones? Where’s your cash cows? Which are the ones we need more of? How can we target them? What do they need from you?
And then, of course, where do you want to be? What are the objectives? What are your business needs? What are your targets? Let’s find out because then we can do something that makes it work. So, sit down and think about it and make a marketing plan. Have the right type of clients, but map that out, and then make a strategy to fit that so you achieve those objectives, not just waste money on stuff that you think might be a good idea or the next technology that’s coming out.
Okay, let’s fill that gap in the near future. We say near future because things change. People’s habits are changing the way they work, the way they buy. If it’s business-to-business, business-to-consumer, there is a certain model that you can use for both, but habits are changing, so be aware of that. Be adaptive and keep going back to this pre-marketing step.
It’s new tech, same principle. When it comes down to it, it’s pretty basic. I’m not going to give you loads of acronyms and techie things that are going to go, “You need this, you need that.” You don’t. What you need is the right mission statement. The right element to go through it. We know that we have strangers, to promoters, and there’s a cycle that people go through.
Every business goes through these stages. Basically, it’s quite simple: our objective working in a business is, we want to get strangers, to customers, to promoters. It doesn’t finish with the customer by the way; make sure after all the effort you’ve put in, in getting them, converting them, and getting them as a customer, that you then get them to promote you as well.
It’s nothing new. I’ve called it pre-marketing, because a lot of people miss that step, and it is before you start what most people consider the marketing elements. It’s nothing new, it’s the same old stuff. It’s just applied through different technologies and different ways of communicating, but it is a crucial step.
Sit down now and think about every time you’ve gone to your web designer and told him exactly what you want- you’ve told him how you want it to look and what kind of feel you want. Well, when people come to us and say that, I turn to them and say, “Well, the reason it isn’t working is your fault then.” Which isn’t meant to upset anybody, but it’s true. You’ve told someone what you wanted, and all they did was do what you said so you were happy, but is it what your customers need to enable you to develop your business?
Sales and marketing. Whatever channel- traditional, spoken, face-to-face, exhibition, whatever channel it’s on, it’s all the same stuff. It’s got a purpose to attract, engage, convince, and convert, and if it’s not doing that, then don’t waste your money.
Actually, strategically, if I was going to the doctors, because I’m not feeling very well, you’d go to the doctor, he’d tell you what’s wrong with you., and if he couldn’t fix it, you’d be off to the hospital, to professionals. Same with your accountant. Same with your solicitor. You’d be asking professionals, look, there’s an issue here, I need it fixing.
Marketing is a profession, not a hobby. It’s not something you can do in your spare time.
So, pre-marketing, think about it. It’s a crucial step. It’s going to help you. Whether you get in touch with us or not doesn’t matter, as long as you use this video to do something. The people who have been to our seminars have come away going, “Blooming hell, I didn’t realise how much I wasn’t doing in the first step, which could save me a fortune in cost.” It shouldn’t be a cost mark, it’s a good investment, if done properly. A bit like buying a property, you’ll target the right one, you’ll do your research, you’ll figure out it’s right. Do the same with your marketing.
Beat your competition. Get that horse in front of the cart.
Don’t tell any lies. Be polite, be honest, and in line with what the audience requirements are, not what you want.
Now, would you like marketing that’s going to actually earn you business?
If you’ve got some insights, or things that you think could help, then great, please comment below. If you’d like more information, then get in touch.
For marketing that focuses on a return on investment (ROI), call us today on 01543 495752 for a friendly chat to see how we might be able to help you.
Article first published 5th July 2019. Article updated 10th July 2019.
Burntwood Rugby Club’s Summer Ball 2019 is finally upon us. Tomorrow, 6th July at 7pm, Burntwood Rugby Club opens its doors for Staffordshire’s premier black-tie event.
We will be there
The Marketing People have proudly reserved a table at Burntwood Rugby Club’s Summer Ball 2019 and we can’t wait to celebrate with all of you.
We look forward to catching up with friends and clients, and we also love meeting new people, so please come and say hello.
Those of you lucky enough to get hold of a ticket to the Summer Ball 2019 are set for a fabulous evening.
Dress to impress in black tie for the gentlemen and ball gowns for the ladies
Whet your appetite for the evening with a complimentary glass of fizz on arrival
Three course dinner
Indulge in a delicious three course dinner courtesy of Perry’s Fine Foods
Place your drinks order with dedicated waiting staff throughout the evening
Fully stocked bar
Choose from an extensive list of white wines, red wines and rosé wines, plus a large selection of gins, beers, lagers, ciders, spirits and soft drinks
Dance the night away with live music from Suzi and the Backbeats and DJ Rainbow Sounds
Buy a raffle ticket and be in with a chance to win some fantastic prizes
How it’s looking – Events at Burntwood Rugby Club
The Marketing People have worked with Burntwood Rugby Club from conception, creating the Events at Burntwood Rugby Club brand to align with the improvements made at the Club.
The Marketing People then applied the professional Events at Burntwood Rugby Club brand across all marketing collateral, from stationery such as business cards, letterheads and compliment slips, to promotional materials like banners, flyers, menus, and the new Events website.
How it’s looking – Summer Ball 2019
Naturally, The Marketing People have been responsible for marketing the Summer Ball 2019.
Firstly, we worked on the strategy of how to promote the event, identifying the key messages to be used and writing relevant, targeted copy.
The Marketing People have managed the entire process of all printed material, from initial consultations, through to design, production and delivery.
We are responsible for the promotional marketing items, including posters and the eye-catching roadside banner, positioned on The Sportsway outside Burntwood Rugby Club.
Following this, The Marketing People designed and printed the Summer Ball tickets to align with the agreed artwork style.
We also worked on the Summer Ball 2019 welcome board, table plan, table numbers, menus and wine lists and even the fridge header vinyl graphics as a final nod to the professional presentation of the Events team, Burntwood Rugby Club and the Summer Ball itself. Despite several changes to the table plan, due to unexpected circumstances of the guests, we managed to get it completed in budget and on time.
The Marketing People published all online marketing campaigns for the Summer Ball, including blog posts and social media management, to raise awareness of the event, to showcase what to expect from the evening, and to promote ticket sales.
Unlike many other marketing agencies, we have been involved in the strategy and organisation of the Summer Ball 2019 from start to finish, even down to mapping out where toilet signs need to be displayed to ensure the event runs smoothly.
Thanks must go to Burntwood Rugby Club for continually entrusting The Marketing People to successfully promote their Club and their busy schedule of events.
Let’s have a ball
The hard work is now over and it’s time to reap the rewards of everyone’s efforts.
We hope you all have a brilliant evening at Burntwood Rugby Club’s Summer Ball 2019.
The Marketing People will be on Table Five, then we will be making the most of the live entertainment on the dance floor.
See you there.
9th July 2019
On Saturday 6th July Burntwood Rugby Club’s Summer Ball 2019 exceeded all expectations, as the event was executed perfectly all evening, and a great time was had by all. Here at The Marketing People, we had a fantastic evening and we are proud to have been involved in the whole organisation and promotion of the premier black-tie Summer Ball.
The Marketing People had a ball
It was lovely to spend time with friends and our clients. The Marketing People feel so lucky to be able to help so many businesses to reach their goals, and to form long-standing friendships along the way. Our team also enjoyed spending some quality time together outside of work. Thank you to everyone for making our evening so much fun.
Our hard work was worth it
The Marketing People received many congratulations throughout the evening for the successful marketing of the Summer Ball 2019, from the strategy to ensure the evening ran like a military operation, through to the beautiful printed collateral.
Our meetings with the team at Burntwood Rugby Club to discuss the organisation of the Summer Ball 2019 were invaluable, as every aspect of the evening was seamless, from the orderliness of members of staff, to the faultless table service.
The branded workwear, till digital display, notepads and fridge headers were received extremely well by the guests and staff, and cemented the Summer Ball as Burntwood’s premier black-tie event.
The welcome board, table plan, table numbers, menus and wine lists were a beautiful little touch to highlight the professional development of Events at Burntwood Rugby Club.
Need help promoting your event? Call our friendly team on 01543 495752 to ensure you are the talk of the town, for all the right reasons.
Let’s Do Business Expo 2019, organised by Staffordshire Chambers of Commerce and Greater Birmingham Chambers of Commerce, took place yesterday at Uttoxeter Racecourse and it was networking at its best. Leading the way for Staffordshire businesses, The Marketing People proudly exhibited at stand B60 and what a fantastic day it was for all.
A huge thank you to the Chambers of Commerce for organising such a brilliant event. The expo ran seamlessly, with lots of support on hand and a whole host of useful keynote speakers and business growth seminars throughout the day.
Thanks must also go to everyone in attendance, both delegates and exhibitors. It was a brilliant turnout and the hugely popular event secured its place as the annual centrepiece of the local business scene for another year.
The Marketing People started off the flagship event the right way, speaking with over 50 organisations in under an hour.
Making so many new contacts in such a short space of time really got our juices flowing and we were raring to go once we got to our stand.
The expo hosted over one hundred exhibitors, creating a platform for us all to promote our businesses in a thriving and inspirational environment. It was great for The Marketing People to network with fellow exhibitors in the local business community.
We had some really positive conversations with other exhibitors around their company’s marketing, and came away with lots of qualified leads and potential partnership working.
As always, the exhibition attracted hundreds of delegates from a broad range of business sectors. The Marketing People made lots of new connections on the day and took the opportunity to do business with motivated, liked-minded individuals.
The Chambers of Commerce promised a day of ‘connections, inspiration and enterprise’ at the Let’s Do Business Expo, and that it certainly was.
The County wide exhibition is just one of many excellent networking opportunities for you and your business, so why come along to future events?
We hope that everyone benefited from the expo- delegates and exhibitors alike- and we look forward to building relationships with the connections that we made yesterday.
If you would like to exhibit at future Chambers of Commerce events and need any help with your pull up banners, on-screen presentations or stationery for your stand we can help you. Ensure your website is SEO optimised and bringing real benefits to your business ahead of the event, to reap the rewards of your exhibition. Contact us now on 01543 495752 to see how we could work together.
We are pleased to announce that we have recently completed and passed Emergency First Aid at Work and Emergency Administration of Epinephrine Auto-Injector training, meaning that The Marketing People now exceed legal provision of first aid in the workplace.
Are you compliant?
The Health and Safety (First Aid) Regulations 1981 require you to provide ‘adequate and appropriate first-aid equipment, facilities and people, so your employees can be given immediate help if they are injured or taken ill at work.’ These regulations apply to all workplaces, but legislations differ depending on the circumstances.
Head to www.hse.gov.uk to find out how first aid affects your business and if you are compliant.
Who to choose?
If you do need to organise appropriate training, as an employer you will need assurance that you have selected a competent training provider.
This was a no-brainer for us. We have worked with D&A Education on many marketing projects, helping them to present their business and its services professionally. So far, we have: reviewed their business name; created their positioning statement and strapline; designed their logo; applied their brand ID to key stationery elements including business cards, letterheads, compliment slips, introducers, flyers, certificates and roller banners; purchased a relevant URL; designed and developed their website, and set up their e-mail accounts, just to name a few.
We continue to work with them to ensure their marketing is still benefiting their business and, as with many of our clients, we have built a friendly, long-lasting relationship with them. We believe in their business model and the training they provide, so it made sense to choose them to ensure we were complying with legislation.
We also arranged for them to use our company premises, as our upstairs room is spacious and comfortable- ideal for both the practical elements of the day and the educational aspect.
What’s the emergency first aid at work training like?
Our experience of first aid training was memorable, engaging and enjoyable whilst remaining professional, practical and productive.
Over the course of the day we were given a presentation on each aspect of first aid to be covered, then we performed hands-on practical exercises in our pairs, before being examined on them.
During the one-day course we covered CPR, how to treat an unconscious casualty, shock, minor injuries, wounds and bleeding, burns, fractures, epilepsy, diabetes and anaphylaxis, plus many more.
Following the practical examinations there was a written test to complete to ensure we had understood everything that we had been taught.
We did it!
We were delighted to find out we scored 100% on the day, meaning The Marketing People are going above current legislations for first aid provisions at work.
To ensure your business is compliant, contact D&A Education on 07951 996203 or visit www.daeducation.co.uk to find out how their wide range of tailored courses can benefit you.
If your marketing needs bringing back to life, call The Marketing People on 01543 495752 to arrange your free initial consultation. Work with us and know that your business- and your health- are in safe hands.
Integrated marketing services that are proven to deliver results.
Get in touch if you are serious about improving your marketing returns.
Call 01543 495 752
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