To welcome in the New Year, we wanted to take a look back at our top moments of 2020 to celebrate everything that the team here at The Marketing People has achieved.
We tend to spend so much time celebrating our client’s achievements that we sometimes forget to pause and appreciate how far we have come as a team. So, on that note, please join us as we look back at our favourite moments from 2020.
1. We Started Live Streaming
We went Live for the first time in early November over on our YouTube Channel. After releasing weekly content for around a year we knew that the natural progression was to begin live streaming. So far, we have hosted our Digital Marketing Tuesday series on YouTube Live, and enjoyed bringing guests to the channel too. We look forward to inviting more guests to our YouTube Live in the coming months.
2. Shortlisted for Small Business of the Year Award
In December, we were delighted to find out that we had been shortlisted for the Cannock Chase Chambers of Commerce Annual Small Business Awards.
We are proud members of the Chamber and this shortlisting is a testament to our team’s dedication, professionalism, and hard work. Typically, entering for awards is not something we do. Seeing our clients grow and achieve their goals is already something worth celebrating. Our personal thanks go out to all the businesses we have and continue to work with, as we would not be in this position without you.
We feel honoured to be shortlisted against many well-deserving companies and the virtual ceremony at the end of January will be something for our team to celebrate and look forward to.
3. Our Team Grew Bigger
In 2020, we also welcomed a new member to the TMP team. Danni Jupp graduated with a first-class honour’s degree from The University of Derby after studying Marketing and Consumer Psychology for four years.
Danni has quickly settled into her role as a Marketing Assistant and has already provided such valuable insights from her previous experience in the B2B and B2C sectors. We look forward to her growth and progression with The Marketing People during the course of 2021.
4. We launched our new website
The year 2020 provided us with the opportunity to focus on our own marketing, which is something we probably don’t do enough of as naturally, our clients always come first.
We completely remodelled our website allowing it to better promote our services. We took the time to update all of the content to ensure it portrayed our business values and conveyed what we can do to help other businesses achieve their goals.
If you haven’t already visited our website then take a look here. Make sure to visit our services pages and find out what we could do to help your business grow in 2021.
5. Our Clients
Finally, during such a strange and difficult year for us all, we could not do any of this without the love and support from our clients. From adapting to online consultations and meetings, to sending us heart-warming gifts in the post, our clients have been amazing during such unprecedented times.
We are so grateful for everyone’s ongoing support and we can’t wait to see what 2021 has in store for all of us.
Typically, entering for awards is not something we do, helping our clients establish and grow their business, obtain their goals, and for them to win awards is something worth celebrating for us.
This shortlisting is a testament to our team’s effort, dedication, and professionalism towards our customers and themselves, and the hard work they put in every day. And of course a special thanks to all the businesses we have and continue to work with.
Our focus is on helping our clients make the most out of their marketing investment, and in our way, help sustain and grow the regional economy.
As proud members of the Chamber, we are thrilled to announce The Marketing People have been shortlisted for the Cannock Chase Chambers of Commerce annual small business awards following the submissions by many well-deserving local companies.
We have heard some of our clients have submitted applications for this year’s awards, and it is great to see those we have helped in the past be shortlisted alongside us.
“Good luck” to everyone shortlisted for an award in whatever Greater Birmingham Chamber area or category you are in, and we are looking forward to being a part of the virtual ceremony in January.
Ashley Mitchell, Web Developer/Designer at the marketing people, is raising money for Teenage Cancer Trust by doing 3,000 push-ups this November.
The Teenage Cancer Trust is the only UK charity dedicated to giving young people the specialised nursing and emotional support they require. They state “Our vision is a future where young people’s lives don’t stop because they have cancer. We make sure they’re treated as young people first, cancer patients second and everything we do aims to improve their quality of life and chances of survival”.
Since the start of November, Ashley Mitchell has been working towards doing 3,000 push-ups to raise money for the Teenage Cancer Trust. Remarkably, Ashley managed to reach his goal of £150 in under 24 hours thanks to the support from his friends and family and donations are continuously being made meaning a total of £321 has currently been donated!
Ashley will be uploading a video each week to his Fundraiser Page on Facebook which shows him completing the challenge. Make sure to follow along on his progress and if you are able to make a donation, big or small, we would greatly appreciate it. Any contribution will make a huge impact.
Client Account Manager Emma Kempson has kindly donated, collected and wrapped over 200 Christmas gifts for Black Country Women’s Aid (BCWA), to give to the women, children and men who are victims of domestic violence and sexual abuse and benefit from their services.
On Monday 16th December, Emma and her mother, Julie, visited one of BCWA’s refuges to meet Deborah Slater, BCWA Fundraising Officer, to see first-hand the amazing and selfless work the charity does on a daily basis, and to wrap all of the gifts.
Emma says, “It was an extremely eye-opening and rewarding day we had. The facilities are beautifully kept, every single member of staff is absolutely wonderful, and the services they provide are essential to support these victims and help them look towards a safe future. To hear stories of what the women, children and men have endured, through no fault of their own, is utterly heartbreaking, so it felt nice to know that we can help make Christmas a happier time for them.”
The Marketing People first became aware of BCWA and their services in October through an e-mail via the Greater Birmingham Chambers of Commerce. We knew immediately that we wanted to support this worthwhile cause, so we held our Wear Purple Day on Wednesday 9th October, where we all wore purple and entertained clients with tea and cake in exchange for donations.
The £225 we raised on that day has paid for counselling for children who have suffered sexual abuse and we hope it helps them in their recovery.
Wanting to do more to help, Emma set up a Christmas appeal. Buying gifts herself to begin with, Emma’s family, friends and neighbours soon got involved. The Marketing People also kindly donated a variety of presents, and Morrisons in Aldridge gave Emma their entire toy collection that shoppers had contributed to for the past few months.
Emma tells us, “We were so overwhelmed by peoples’ kindness and generosity. We were hoping to buy and collect a variety of gifts; never did we think we would have three shopping trollies’ full!”
For most people, Christmas is a time spent with loved ones, in a safe home, with lots of food, drinks and presents. For victims of domestic abuse, sexual violence, child sexual exploitation and modern slavery, their reality is a far cry from this. Thanks to the gift collection, these women, children and men will now have special gifts to open on Christmas day and we hope this will make the festive period a happy time for them all.
A huge thank you to all involved in helping those less fortunate, and please know your kindness has really made a difference. Moving forward, The Marketing People will continue to support Black Country Women’s Aid in any way we can.
The Marketing People have proudly raised money for Black Country Women’s Aid, by organising a Wear Purple Day. Thank you so much to everyone who supported us and helped us raise a fantastic amount of money to help the deserving charity.
On 9th October we held our Wear Purple Day at The Marketing People’s offices in aid of Black Country Women’s Aid (BCWA). We all wore purple and welcomed clients and friends with tea and cake in exchange for a small donation.
BCWA supported over 8000 women, children and men last year who were victims of domestic violence and sexual abuse. Many of these fled home with nothing but the clothes on their back, and scars from their trauma.
The charity offers refuge accommodation and counselling, plus love and support to help the victims look towards a safer future.
With over 24 calls an hour to BCWA’s helpline and their 6 refuges almost full, we knew we needed to do something to help, and we encourage you to do the same.
Thank you so much to everyone who supported our Wear Purple Day and, with your kind donations, we have raised an astonishing £255 for Black Country Women’s Aid. We know this money will make a huge different to the lives of those less fortunate than us.
The Marketing People are proud to announce that MD David Mitchell FCIM has been elected as Vice President of the Cannock Chase Chamber of Commerce for a two-year tenure.
Following David’s experience on the Chamber’s council, this role will see him step up to celebrate the achievements of the businesses who are at the heart of the Cannock Chase area. He will also support Chamber members during the exciting development of the McArthurGlen West Midlands Designer Outlet, located in Cannock.
As proud members of the Greater Birmingham Chambers of Commerce, The Marketing People regularly attend Chamber networking events and exhibitions and always support the fantastic work that the Chamber does. David’s Vice President role will enable us to encourage local businesses to get the most out of their membership, which includes networking opportunities and business support.
David’s appointment comes after the Chase Chamber of Commerce unveiled its new name as Cannock Chase Chamber of Commerce, to give it a stronger geographical standing. David has campaigned for this change during his time on the council, and believes it is essential to have a central location to clarify the business community this Chamber represents. Their new offices were also revealed on Queen Street in Cannock town centre.
Following his election, David says, “Now we have our own identity and touchpoint in Cannock, it’s great to know these things are in place as I start my tenure as Vice President. I’m looking forward to helping as many people as possible, in the right way, in the local area.”
David’s new role was revealed at the Chamber’s AGM, held at the Roman Way Hotel on Friday 8th November, by Chris Plant, Director of the Chamber. David will work alongside the Chamber’s President Martyn Jupp, who confirmed he will be extending his tenure for another two years, and fellow Vice Presidents Gill Durkin from Performance Through People and Chris Wheeler from Auditel.
The Marketing People look forward to working with Council members and, as always, we will continue to support the Chambers of Commerce and its regional business members in every way we can.
It’s always great to have client meetings; there’s nothing better than a face to face to talk business. Some are more fun than others however, and last Friday’s meeting at Blitzworld Buggies was certainly one to remember, as we got to speed the buggies around the track.
We met with Steve Malpass, Managing Director at Blitzworld, at his premises in Stoke-on-Trent to go through various elements we have undertaken for him so far.
Steve engaged The Marketing People to help him present his business more effectively, starting with a more professional brand logo and scoping to suggest edits to his existing website, alongside a digital advertising campaign.
Steve was extremely happy with the work we have done so far, so it was time we got first-hand experience of the buggies and the exhilarating experience they provide.
Extremely easy to drive, built for safety, and able to handle any twist and turn of the track, Blitzworld buggies are resilient, safe and real good fun to drive.
Thanks to Steve for letting us experience the thrill of the buggies, and ending our week on a high.
Can you handle it? If you’re after an adrenaline-filled adventure, look no further than Blitzworld for road legal and off- road buggies that pack some punch.
Here at The Marketing People, we recently met with The Charlie Ramsey Research Fund to see if we could help. Did you know? This very worthwhile local charity raises money for research for complex congenital heart defects, donates defibrillators to schools in the West Midlands and promotes vital organ donation.
Our SEO Manager John Hoey has worked with the charity for 5 years and our Videographer Kerry Hatfield’s brother was born with a congential heart condition, so the work The Charlie Ramsey Research Fund does is very close to our hearts.
2nd November – Meeting with The Charlie Ramsey Research Fund
On 2nd November The Marketing People had the pleasure of meeting with The Charlie Ramsey Research Fund and we are now committed to helping the charity, and raising awareness of the fantastic work they do.
The charity was set up to raise money for research into congenital heart disease in the hope that one day a cure can be found for all babies and children living with this terrible condition.
They also donate defibrillators to schools in the West Midlands, as this vital piece of equipment increases the individual’s chance of survival following the onset of a cardiac arrest.
Another objective of the charity is to promote organ donation; this amazingly generous act saves thousands of lives in the UK every year. To check if you are already on the organ donor list, or to register, click here.
Thank you to all the volunteers who selflessly give up their time to help those less fortunate.
We look forward to supporting The Charlie Ramsey Research Fund and hope that you will consider doing the same for this fantastic charity.
The Marketing People’s trip to Berlin for the Watercoolers Europe Conference & Trade Fair 2019 was a huge success, with a coveted award under our belts and our MD David Mitchell presenting a well-received workshop to attendees.
Running from 16th – 18th October at the Meliá Hotel in Berlin, the WE Conference & Trade Fair 2019 was a must for all those involved in the European Watercooler industry, whether a distributor, bottler or manufacturer/supplier.
There was a wide range of topical speakers and interactive workshops, plus the largest European Fair dedicated to the watercooler industry, where delegates could preview the latest innovations and developments, plus network with other industry professionals. Berlin offered the perfect backdrop to the event, and we thoroughly enjoyed exploring the beautiful city.
The Marketing People have worked with and for clients in the watercooler industry for more than a decade, so it was a privilege to be invited to the flagship event. It was great to catch up with clients, and to meet so many new friendly faces.
David’s workshop, ‘B2B or B2C Marketing: One or the other, or are they converging?’ was a pinnacle talking point, so thank you to all attendees for being so engaged and for your participation.
The Gala Dinner & Aqua Awards was a spectacular evening as always. Our client, British Water Cooler Association (BWCA) was up for an award for Best Website, for the Public, Members and Conference websites that The Marketing People designed and developed.
Here is our presentation for the award:
We are so pleased to announce that BWCA scooped an impressive second place, with the international company Blupura taking first place. Huge congratulations to all shortlisted, and a very proud moment for our client and ourselves.
Thank you to everyone who made our trip so special, and we are extremely excited to announce we are an award-winning, integrated marketing agency.
How much time, effort and money are you wasting on marketing that doesn’t work? Watch our short video now to increase your return on investment (ROI) on all marketing campaigns.
The Marketing People’s Managing Director David Mitchell FCIM discusses the common mistakes many business owners make when marketing their products or services. Before going to market, stop and think about your business- your competitors, your sector, where you are now and where you want to be. This pre-marketing stage will ensure you clarify who you are, what you do, your target audience and their requirements, so you can capitalise on your ongoing marketing activities and increase your return on investment.
Stop wasting time and money. Watch our short video here:
Video: How Pre Marketing Can Help Your Business
Stop wasting money on Marketing that doesn’t work!
For your convenience, please find below a step-by-step guide to pre-marketing and how it can help your business:
Marketing isn’t getting Mary in reception to send some letters out, or do a few emails, or make a few phone calls. That’s not marketing. That’s just pushing some messages at somebody, trying to get some sales, and people are wise to that.
So, what is marketing?
According to the Chartered Institute of Marketing, it is, “The management process responsible for identifying, anticipating and satisfying customer requirements profitability.”
Our version here at The Marketing People is, “Getting people to do what you want, and make them think it was their idea. To attract, engage, convince, and convert.”
So, over the years we’ve worked out a strategy to help people identify the best way to use their marketing, and develop their marketing.
Most people come to us and say, “I want some marketing doing. I need a brochure; I need a new website because mine isn’t working; I need some Google Ads; I need some Facebook Ads, or I need some search engine optimisation (SEO).” This is because they’re desperate to start getting more out of their marketing, and they’ve realised they’re losing their place in the market. Their competitors are gaining their business.
There’s a key step before all that.
This explains to you how you can get more out of your marketing investment and it not be a cost. It’s the pre-marketing step, which most people forget; not just small business owners that come in and see us, some big business owners, some corporate business owners, all those people who are middle management.
Most of the time we’re talking to the MDs and the CEOs so we can have a real down to earth conversation about what it is that the business requires, and we work against those objectives.
So, you want to do that- sit down and think about what your business is and where it sits. What are the key things, and your points of difference to your competitors?
Have a look at the pre-marketing step and this will really help you get more out of your marketing budget, and the resources you have.
Stop. Do not keep putting the cart before the horse. Most people do it, you’re not on your own.
Our pre-marketing materials can be downloaded from our website here.
But, here’s the short version.
Pre-marketing is all the green stuff that nobody’s doing. They’re all on the blue bit. They come in, “I want some direct marketing, I want an email campaign, I want my exhibition and events sorted. And, I need some pull-ups, pop-ups or whatever it is.” Well, what’s going to go on it? And what should be on there? Why should it be on there?
Who you are and what you offer. Your competitors. Your target audience- what do they want? Do you know what they want? Well you can find out; we can work it through. What is your name and your brand, and positioning? Is that correct in the sector that you’re in? So what do you need to say, and how do you need to say it to get those people to convert to be customers? To attract them in the first place, then engage, convince, and convert.
If you get all that right, when you do go to market for the SEO, for the AdWords, or the other bits that you think you should be doing, that’ll be on target. That’ll be in line with what it is that your potential customers want. You won’t waste your money. You’ll actually be utilising that budget effectively. So again, stop, go back and look at yourself from a competitor’s point of view as well. They’re looking at you. You should be looking at them.
So where are you now? Good question. Where is the business? Where are you not capitalising opportunities? Are there available elements within your marketing strategy to get more of the right type of client? What’s your steady type of client? The profitable ones? Where’s your cash cows? Which are the ones we need more of? How can we target them? What do they need from you?
And then, of course, where do you want to be? What are the objectives? What are your business needs? What are your targets? Let’s find out because then we can do something that makes it work. So, sit down and think about it and make a marketing plan. Have the right type of clients, but map that out, and then make a strategy to fit that so you achieve those objectives, not just waste money on stuff that you think might be a good idea or the next technology that’s coming out.
Okay, let’s fill that gap in the near future. We say near future because things change. People’s habits are changing the way they work, the way they buy. If it’s business-to-business, business-to-consumer, there is a certain model that you can use for both, but habits are changing, so be aware of that. Be adaptive and keep going back to this pre-marketing step.
It’s new tech, same principle. When it comes down to it, it’s pretty basic. I’m not going to give you loads of acronyms and techie things that are going to go, “You need this, you need that.” You don’t. What you need is the right mission statement. The right element to go through it. We know that we have strangers, to promoters, and there’s a cycle that people go through.
Every business goes through these stages. Basically, it’s quite simple: our objective working in a business is, we want to get strangers, to customers, to promoters. It doesn’t finish with the customer by the way; make sure after all the effort you’ve put in, in getting them, converting them, and getting them as a customer, that you then get them to promote you as well.
It’s nothing new. I’ve called it pre-marketing, because a lot of people miss that step, and it is before you start what most people consider the marketing elements. It’s nothing new, it’s the same old stuff. It’s just applied through different technologies and different ways of communicating, but it is a crucial step.
Sit down now and think about every time you’ve gone to your web designer and told him exactly what you want- you’ve told him how you want it to look and what kind of feel you want. Well, when people come to us and say that, I turn to them and say, “Well, the reason it isn’t working is your fault then.” Which isn’t meant to upset anybody, but it’s true. You’ve told someone what you wanted, and all they did was do what you said so you were happy, but is it what your customers need to enable you to develop your business?
Sales and marketing. Whatever channel- traditional, spoken, face-to-face, exhibition, whatever channel it’s on, it’s all the same stuff. It’s got a purpose to attract, engage, convince, and convert, and if it’s not doing that, then don’t waste your money.
Actually, strategically, if I was going to the doctors, because I’m not feeling very well, you’d go to the doctor, he’d tell you what’s wrong with you., and if he couldn’t fix it, you’d be off to the hospital, to professionals. Same with your accountant. Same with your solicitor. You’d be asking professionals, look, there’s an issue here, I need it fixing.
Marketing is a profession, not a hobby. It’s not something you can do in your spare time.
So, pre-marketing, think about it. It’s a crucial step. It’s going to help you. Whether you get in touch with us or not doesn’t matter, as long as you use this video to do something. The people who have been to our seminars have come away going, “Blooming hell, I didn’t realise how much I wasn’t doing in the first step, which could save me a fortune in cost.” It shouldn’t be a cost mark, it’s a good investment, if done properly. A bit like buying a property, you’ll target the right one, you’ll do your research, you’ll figure out it’s right. Do the same with your marketing.
Beat your competition. Get that horse in front of the cart.
Don’t tell any lies. Be polite, be honest, and in line with what the audience requirements are, not what you want.
Now, would you like marketing that’s going to actually earn you business?
If you’ve got some insights, or things that you think could help, then great, please comment below. If you’d like more information, then get in touch.
For marketing that focuses on a return on investment (ROI), call us today on 01543 495752 for a friendly chat to see how we might be able to help you.
Integrated marketing services that are proven to deliver results.
Get in touch if you are serious about improving your marketing returns.
Call 01283 249 579
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