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The web has come a long way, and seems to be gaining pace each day. The majority of businesses now have a website, or know that they should have. But with 996 million websites out there, we’re all bound to

Your website says a lot about your business. Not just the words, but the look, feel, and usability can influence your audience’s perception of your business. It’s an online representation of your business and will often be the first experience

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The goal of your website is to attract visitors and, eventually, convert them into leads and sales. It’s not straightforward, and there are many reasons why people are leaving your website.  Due to longer and more complex buyer’s journey, you won’t

Words can go a long way towards convincing someone to become a customer, or even put them off. Many of us research something online before buying it and if we don’t read what we want to read, we’ll look elsewhere.

How well is your website holding people’s attention? Are they staying on a page for a while and then moving through to another page or are they clicking straight back to a search engine after four seconds? We’re bombarded with

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Product page copy is important. It should tell consumers how what you’re selling will solve their problem and should leave them with no questions about the product or service. It may be time consuming to review and update every product

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Here at The Marketing People we are all very creative people and some of us have a real passion for music. Especially the guitar. Which is why we were over the moon when Music Practiced Perfectly approached us. Looking for

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A user friendly website which provides a great experience is vital for encouraging users into your website and steering them down the sales funnel. Ideally you want everyone who visits your website to become a customer (preferably straight away!). But

Bonjour Humans, The look, feel and functionality of an e-commerce website and its product pages have a large part to play in whether people convert or not. Think of your product pages as a sales person. They need to have

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Bonjour Humans, I spent last night surfing the internets for a new iBone cover (Chops chewed the last one). And I couldn’t help feel frustrated at the amount of poor product descriptions. Being the friendly Marketing Dog I am. I