How to Use Video Shopping Ads to Sell – Without Breaking the Bank

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Gone are the days where you have to invest hundreds and thousands of £s into a TV Ad campaign. Now, you can simply use TrueView for Shopping in and get sales at a fraction of the cost, and in less time too. This blog is a short introduction into TrueView for Shopping Ads on YouTube.

Firstly, if you’re selling consumables or products online (aka e-commerce), then you will already be familiar with Google Merchant Centre; it’s where your products are initially uploaded to, in order for them to appear in Google Shopping Ads.

This is the first step in this process, but if you are not yet at this stage then do not hesitate. Get in touch with our team and we’ll give you a helping hand.

What is TrueView?

Google’s TrueView promises that you’ll only pay when someone chooses to watch your video ad.

Viewers see videos they’re curious about, and you get more views from an audience you know is already interested in your product or service.

TrueView Ads are opt-in, so you aren’t restricted by time limits, and you can take the time to tell your story.

How TrueView can work for you

In the image below you will see Jonathan from Caraselle using TrueView to advertise his product. It is a unique Pet Hair Sticky Roller which he demonstrates using on his stairs at home.

Now, a great way to sell your product is to demonstrate it working, whilst also providing a great offer. You essentially want to provide this great offer to the right person at the right time, which is exactly what Jonathan is doing here. There is a demonstration of the product being used and another advert on the right-hand side of the video, displaying a multi-pack offer.

The advert to the right of the video will appear like this if the user is watching the advert on a desktop. On a mobile device the advert will simply appear below the video.

Advertising in this way can be very rewarding, whilst remaining very cheap. Jonathan’s advert only targets dog owners. This means that none of his budget will be wasted on people that have no need for the product. By using this targeting, Jonathan is only paying 3p for every two-minute view. That is extremely good value, especially when the product itself is selling at £4.

If you would like us to help you utilise TrueView then please get in touch today. Call us on 01543 387 047 or click here to book an online meeting for 15 minutes with the team. We’d be more than happy to show you more.

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