When it comes to social media for business, a lot of companies can find it hard to see the benefit.
But in an ever-changing world, social media should now be a key part of your marketing strategy, from connecting with your customers in a more personal way, to introducing new people to your brand and company.
Why is Social Media important?
Social media is fast becoming the most popular way for customers to interact with their favourite brands.
Using social media platforms such as Facebook, Twitter and LinkedIn , you can stay in touch with friends and family and connect to a huge network of people from across the globe. You can upload photos and videos, job postings and lots more.
From a brand perspective, social media helps with social interaction, you can talk to your current or potential customers in real time.
Imagine your run a train service and your trains get delayed due to a unforeseen problem, you can share information and share status updates on the delays through any of your social networking sites.
This make your customer receive updates in a real time environment and if anything like this happens again, they will return to you as the information is delivered on time, correctly and you keep them informed of whats happening.
How can The Marketing People help my brand?
Our approach is simple. We won’t tell you that you need to be on Snapchat just because that’s where the audience is, and ephemeral marketing is “in”.
We’ll listen to what your business is trying to achieve, and who you are trying to reach, before we even begin to discuss which networks will help you reach the right people.
We also won’t tell you that social media marketing is free, because it takes time to get it right, and time is money.
We understand that it can sometimes be hard to dedicate a team member or the time each day to keep your social networking services running. So we try to help businesses in a number of ways:
Social Accounts Set up
If you are not even sure where to start when it comes to social, you need to set up a specialist group or perhaps you want to make sure all of your social networks follow your brand, we can help.
A big mistake that the majority of companies do is to try and use every social site going. Not everyone is active on every platform, so first we research who you are and your target audience, then use this information to offer you an informed decision on what platform you should aim to attract users too.
It may be that following research, your audience is on the youthful site, so you could look to target the social media users of Instagram? or we may find that the created content on your site is relevant to a different audience so therefore a Facebook ad campaign, specifically targeting certain demographics may be more suitable.
We set up the social networks that would be relevant for your company and give you the best opportunity to reach your web based audience. We’ll make sure your social media sites are instantly recognisable as your brand, and we can even train you on maintaining your page once it’s set up.
If you’ve got your accounts set up, but you’re just a little stuck on how to get the most out of them, we offer one-to-one training at our offices in Burntwood, Staffordshire on social accounts and blogs, to ensure you’re confident with your accounts.
So whether it’s how to craft the perfect tweet, when to post on Facebook or what on earth to blog about, we can sit down with you in our comfortable offices and go through all of your questions. We’ll even provide follow-up phone support to help keep you on track.
Social Account Management
If managing social media on the scale you want is a little too much to take on yourself, you don’t have the time or the team for it, or you’re just a little too stuck on how to make social media work for you, we can take it all off your hands, and manage your accounts.
Dependent on your business and what you want, we can work on a full social strategy across your accounts, posting researched, and engaging content to your followers.
We will analyse the results to continually improve the posts going out. We can even provide reports each month so you can see exactly what your social media has done for your company.
Examples of Social Media Marketing
There are some excellent examples of corporate social media marketing, simple yet effective responses can really help boost your profile no matter how big or small the company is.
If its MacDonalds quick witted responses to putting the ‘sauce back into social’, if you’re needing advice on avoiding the pitfalls online posts or, you may be looking to educate your visitors on increasing their brand awareness through inbound marketing and want to know more about it.
There’s loads of different avenues you can go through with social media to engage with your active users. You may not even know where to start.
That’s why here at The Marketing People, we can help you with a wide variety of strategies for both short and long term gains.