Sales and Marketing should work in harmony. With marketing creating your leads, and sales closing them. However, in smaller companies, sales and marketing can be the same function. Meaning you have to carefully consider and create your marketing, and close the sale...
Google AdWords works because it is complex, and because every single part of your campaign is a variable. Which is what makes it work for so many companies, but what confuses a lot more. So we’ve put together some basic stages for you to follow. To get you started and...
It can be hard to market your business at the best of times, but it begins to seem a bigger challenge when your industry is seen as ‘essential’ rather than exciting. When you have impressive new products like phones, gadgets or ‘hoverboards’ coming out everyday with...
You’ve probably heard a lot about inbound marketing now, (we’ve talked about it previously). How you should be working on a customer focused marketing and sales plan, opposed to something more company centric. However you might not quite understand how to get inbound...
We published our first SEO jargon buster in 2012 (with just 26 definitions!), and a lot has changed in SEO since then. Our latest iteration has expanded hugely and now contains over 80 definitions. Numbers 301 Redirect – If you switch domains, or delete a page, the...
Your website says a lot about your business. Not just the words, but the look, feel, and usability can influence your audience’s perception of your business. It’s an online representation of your business and will often be the first experience your target audience...
We are often asked how to identify which marketing activities will provide the best ROI, and how to stop wasting money on marketing that doesn’t work. In a small business, any purchase is a big purchase, so committing to marketing campaigns can be a huge decision....
It’s been 25 years since CERN made the Word Wide Web technology available to everyone royalty free. The internet has come a long way since then, now allowing us to look at photos of other people’s food, watch animals do silly things, keep up with your friends...
A question we are asked time and time again is how a small business with a small budget can make the most out of their marketing. Yes, it’s true that the bigger your marketing budget, the better your marketing can be. Take John Lewis for example, they spent £7 million...
Customer Relationship Management (CRM) systems can be a huge asset to a business. They can be your phone book, track your emails, help with your marketing strategy, be your to do list, and even your productivity report. There are a huge number of CRMs available, all...
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