Eggscuse the pun, we only get the chance once a year! Here at The Marketing People, we all enjoy watching what’s going on in the world of Marketing. Easter is a great time of year for companies to use their imagination, and after much debate in the office, these are...
A lot of time has passed since we first posted this blog on analytics tools for twitter (orginially posted April 2012!), and a lot has changed in the world of social media over 4 years, so we thought it was time for an update (especially as one of our readers...
It is no doubt that social media can help your business if you use it properly, but how do you know if it’s working? As social is all about relationship building, you may find it more difficult to track your social results in your regular analytics, which is where...
So you’ve read our blogs this month, and many other blogs and articles and news stories for that matter, but you’re still not sure that social media is actually working for you. So what steps can you take to see if it’s actually making a difference, or if you need to...
Lots of businesses talk about getting leads from social media, but it’s all a load of rubbish right? No one can really gain anything from this chatter across the web and get serious business from it? Wrong. There’s a reason everyone is talking social media, and that’s...
Social media can be hard to manage at the best of times. But throw in seasonal events, and more people using social networks, it can be hard to know where to start. How to get noticed, and how to make it work for you. We have a few tips to get you organised, get your...
Did you know that LinkedIn has a ranking system? Find out what you can do to boost your LinkedIn ranking and be found by more people. LinkedIn is a valuable tool for making initial contact with prospects, but it can be hard to make sure what you are doing is...
Social media allows businesses to reach and engage a huge part of their target audience and make a positive impression on them. But a business can just as easily make a poor impression on their audience which could prevent them from becoming customers. Let’s look at...
So you set up your LinkedIn profile with the hope of increasing your professional network. Which was lovely for the first 6 months, until the novelty wore off. You didn’t have time to check it and it became more like Facebook than LinkedIn. This similarity to Facebook...
There seems to be a misconception that social media is easy. That all you have to do is update your status a few times and the leads come flooding in. But that’s not how it works. As with any marketing activity, you need to know what you want to achieve so you can...
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