A great small business marketing package is all about looking amazing isn’t it? All creative and colourful right? That’s only a small proportion of what real marketing is about. Let me show you how we approached the marketing for this superb private chauffeur service.
Kam @ Vertu Chauffeurs came to us without having the best experience so far from other marketing outlets. Like many others, he came with the notion that SEO would solve everything.
The business had been ‘sold’ some so called ‘SEO keyword’ services from a well-known business directory. Sadly, this was doing nothing for Vertu. Indeed, if it had done anything for him, the marketing in his old website was quite limited, not nearly effective enough to convert any potential website visitors into a lead. Any real SEO development could have been wasted.
We sat down and had a chat about his target audience, his business, his competition and his value proposition, plus effective key messaging for his business. Together, we talked about positioning this properly to attract the right kind of customers, looking for his exact type of service. We wanted to make use of the opportunities he already has to market his business. These opportunities included word of mouth, face to face networking and targeted literature drops.
‘Private, Punctual & Professional – For Business, Transfers & Events’
We wanted to discover the brief with Kam, not just take one from him. We needed to challenge his approach. By adding our experience and industry knowledge, it allows us to take in the information, validate it then translate this to a marketing brief.
This brief would dictate the look, feel, messaging, control and consistency for all of Vertu’s business marketing going forward. With his budget in mind we were able to determine how much time we could spend on each element, we could literally compress our expertise for this small business marketing package. We decided to trigger our essentials marketing package.
Kam uses word of mouth, face to face business networking, direct leaflet drops and traditional business correspondence, so we could see our essentials marketing package would be perfect. It provided, business cards, flyers and a website his potential customers could refer to after receiving his printed media. Find out more about this package here. ESSENTIALS
He didn’t need any SEO yet because this could potentially strip his budget and we were in agreement he needed a solid base to work from first. He could develop SEO later, once the business had grown some more. We would ensure however, the new site was optimized for future development. http://vertuchauffeurs.com/
So how would he use the package
Anyone from Vertu can now network with other businesses and hand them a business card or a brochure to introduce the service. Potential clients can also visit his website, which portrays the business’ brand values, service and solutions. Above all these potential clients can see consistent messaging, through these communication touch-points. It now looks professional, credible and his service is provided precisely for them, his very own chosen target audience. It is now an effective marketing base to work from.
The dots are now all joined up, they lead directly to his potential customers. These potential customers now have the perfect reason to lead themselves directly back to the Vertu Chauffeurs service.
All of these marketing outputs were designed to fit his business objectives. Designed in a manner that he is able to control, on his budget, efficiently, consistently and effectively.
This is real, effective, joined up marketing, oh yes and it looks great too!
If you are interested in finding out how we can transform your business with our small business marketing package, call our studio now on 01543 387 047 or email firstname.lastname@example.org now for a chat about your business objectives.