So every year there is an abundance of new buzzwords in any industry, and marketing is certainly no exception. If you have been for any marketing consultations this year, or work closely with a marketing agency, you may recognise as

It can be hard to market your business at the best of times, but it begins to seem a bigger challenge when your industry is seen as ‘essential’ rather than exciting. When you have impressive new products like phones, gadgets

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I recently attended a music festival. A muddy, grotty toilets, overpriced food, festival. It was my first festival, and it was a complete joy. To my surprise, it also taught me lessons about how to represent myself, how we view