What is pre-marketing and why is it important?

What is pre-marketing and why is it so important?

Pre-marketing is part of our three tier approach to marketing. A process we believe is vital for any business looking to grow.

What is pre-marketing?

Premarketing is the foundation stage of any marketing plan to enable business development. Prior to any marketing, SEO or social marketing, this step ensures that you have the right brand. The right website, stationery, brochure/catalogue and other related sales and marketing tools in place. To ensure you capitalise on your ongoing marketing and sales team activity.

It helps you to clarify who you are, what you do, your target audience and their requirements. Where you want to be and how you are going to get there.

Getting this right is vitally important. As all other marketing activities are built on this and help to determine your direction and your value in the marketplace.

The value proposition you put forward in any marketing or sales material will help you to establish your competitive advantage over other similar companies. It will help prospects to determine if they feel your offering fits their requirements and if they will buy from you.

Key areas you should focus on for development are:

  • Brand development/strategy
  • Marketing strategy
  • Creative direction
  • Stationery/digital stationery
  • Website design
  • E-commerce development
  • Brochure/catalogue design
  • SEO scoping
  • On screen/tablet presentations
  • Flyers design
  • Social media pages
  • Signage/liveries/workwear

 

 

Why does my business need pre-marketing?

Pre-marketing is the first stage of sales and business development. It gives your brand a solid platform and all of the tools you need to market and re-market your brand effectively.

Without the right tools, you may struggle to set yourself apart from your competition. Or attract the customers you actually want or be unable to measure your return on any marketing investment.

 

So what happens if I work with The Marketing People?

When we first meet with a client, whether they are a new business or are looking to rebrand. We talk to them in great detail about their business. Who they are, what they do and who they do it for.

Once we know all of these things we can begin developing their brand. As well as assessing what tools we need to provide them with to allow them to market their brand and see results.

After the pre-marketing stage, businesses can move onto the marketing stage and begin generating leads and sales using the marketing communications provided during pre-marketing. You can find our full marketing approach on our website.

You can see the work we did with edo, who came to us as SSC learning, and wanted to rebrand to allow them more opportunities within the training market. After following our pre-marketing step, they saw a 300% increase in business.

If you’re a small business based in the Burntwood, Lichfield, Cannock, Staffordshire or West Midlands area and want to find our more about our pre-marketing approach, get in touch with us to find out how we can help you. Call us on 01543 495 752 or go to our contact page.