It’s been 25 years since CERN made the Word Wide Web technology available to everyone royalty free. The internet has come a long way since then, now allowing us to look at photos of other people’s food, watch animals do

A question we are asked time and time again is how a small business with a small budget can make the most out of their marketing. Yes, it’s true that the bigger your marketing budget, the better your marketing can

As summer comes to a close, retailers and businesses are turning their attention to their Christmas marketing campaigns. I know. No one likes to be reminded of Christmas in September. But if your business is running a Christmas marketing campaign

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Customer Relationship Management (CRM) systems can be a huge asset to a business. They can be your phone book, track your emails, help with your marketing strategy, be your to do list, and even your productivity report. There are a

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Did you know that LinkedIn has a ranking system? Find out what you can do to boost your LinkedIn ranking and be found by more people. LinkedIn is a valuable tool for making initial contact with prospects, but it can

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One of the most common social media questions businesses ask is “what social networks should my business be on?” With so many social networks around, and new ones popping up each day, it’s a good question. It’s easy to think

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Your business card may be the first impression someone gets of your business, so it’s important to make sure your business card contains the right information. It’s amazing how many people have business cards that don’t do them, or their

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When many businesses first come to us, they often say “I don’t know if my marketing is working.” They’ve tried a few different things, but it doesn’t appear to be doing anything other than costing them money. Does that sound

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The goal of your website is to attract visitors and, eventually, convert them into leads and sales. It’s not straightforward, and there are many reasons why people are leaving your website.  Due to longer and more complex buyer’s journey, you won’t

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After a great event or exhibition, you want a great follow up to ensure you have achieved everything you can from the day. Last week we spoke about how to choose an event that benefits your business, and hopefully that’s